INspired INsider with Dr. Jeremy Weisz | Inspiring Interviews | Entrepreneurship | Inspirational Stories | Business Lessons |

Sol Orwell cofounder of Examine.com they have over 41,000 scientific research references on nutrition and supplemantation. The first two years generated no revenue and  he bootstrapped Examine.com from 0 to over $1 million.  Examine.com is his 6th entrepreneurial venture. He also founded audienceowl.com.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Sol Orwell.
  • [1:04] How Sol started Examine.com because of his own experience.
  • [2:47] Examine.com is a premium domain name… how did Sol get it?
  • [5:30] The mindset Sol had to have when the site didn’t gain any revenue for 2 years.
  • [7:59] How Sol got started in such a huge niche (supplements and nutrition)
  • [10:33] Points in the journey when Sol considered pulling the plug.
  • [12:37] How user feedback impacts the design and verbiage of the website.
  • [15:49] What matters most on a conversion page?
  • [17:57] The point when Sol recognized the need for a professional copywriter.
  • [21:10] How Sol determines the price for his products.
  • [22:37] Why a monthly subscription and how it came about.
  • [25:22] Sol’s philosophy on life balance and work.
  • [31:50] Why Sol changed his name and how it came about.
  • [33:55] How Sol utilizes automation to make his businesses work.
  • [36:20] Hiring staff while maintaining positive cash flow.
  • [37:26] The positions where Sol has hired people to replace him.
  • [38:52] Software used to automate.
  • [40:05] How Audience Owl came about.
  • [42:10] The process of creating stellar, useful content.
  • [45:06] How Sol manages all the writers who work for him.
  • [47:56] The one article that research proved something very different than Sol.
  • [48:29] Sol’s first entrepreneurial venture.
  • [50:13] What “harvested gold” has to do with Sol.
  • [51:25] Popular directory sites Sol has created.
  • [53:04] Sol’s first big win and how it came about.
  • [56:12] Sol’s lowest point and how he pushed through it.
  • [59:50] Sol’s biggest triumph
  • [1:01:00] Heroes and mentors Sol admires.
  • [1:05:40] Sol’s advice about why to pursue business… and it’s not the money.

In this episode…

What do you believe hustle and a willingness to learn can really provide for you? Are there any limits to what you could achieve?

On this episode of Inspired Insider Jeremy is chatting with Sol Orwell. Sol is a truly inspiring example of a guy who’s been working hard to create his own life, according to his terms, since he was very young. His first entrepreneurial venture came at 19 years of age when he started a website focused on web games and he hasn’t looked back since. A handful of failures and a load of successes have proven to Sol that anything he wants to achieve can be achieved with the right kind of hard work and attention to learning the things needed to get it done.

You’ll not only hear Sol’s journey from beginning entrepreneur to skilled businessman and website developer, you’ll also get to hear him share his philosophies on things like site layout, utilizing user feedback, what matters most on conversion pages, determining pricing on products and monthly membership subscriptions, life work balance, and much more. The practical tips he shares on the addition of staff while keeping a positive cash flow are worth the time it will take you to listen to this episode, no doubt.

And be sure to stick around until the end where Jeremy asks Sol to share his lowest point as an entrepreneur - which turns out to be one of the most dreaded things that could happen: A business partner defrauded him. Jeremy and Sol chat about what it takes to push past something like that, and how he thinks about it today. Sol’s journey out of that dark time and into a better place is inspiring. You won’t want to miss it.

As usual, Jeremy’s got a great guest with loads of expertise and a generous heart. Sol unpacks so much on this episode, there’s no way this short post can do it justice. You’ll just have to listen, won’t you?

Resources and People Mentioned on this episode

Direct download: solorwellfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Joe Vitale is also known as MR FIRE. He is Founder of Hypnotic Marketing with clients like the Red Cross, PBS, and many more. He is the author of many bestselling books..over 50. Including The Attractor Factor, Zero Limits and my personal favorite and you will see Joes hypnotic marketing style in the title alone - The Power of OUtrageous Marketing - Using the Time Tested Secrets of Titans, Tycoons, and Billionaires to get rich in your own business. He's been on Larry King Live, Donny Deutsch's “The Big Idea,” CNN, and many more  soon to be HBO and he was a star in the hit movie THE SECRET.

 

Anyone who’s spent any time in the copywriting and marketing arena knows the name of Joe Vitale. Dan Kennedy says, "Joe Vitale is a true marketing, sales and promotion genius…. Just when you think you understand how the world works Joe Vitale comes along and takes you to a whole new place. He's engaging, entertaining, enlightening and - oh boy - does he ever stretch your thinking."

According to Success Magazine, Dr. Joe Vitale is one of the five top marketing specialists in the world today. Joe is also a hypnotherapist, metaphysical practitioner, Chi Kung healer, Reiki Master, and an ordained minister.

On this “One Question” episode of Inspired Insider you’re going to hear the dramatic story of how Joe overcame his worst moment, the proudest moment he’s had in his entire life, and the amazing story of what he experienced when he visited the grave of legendary circus great, P.T. Barnum. It’s a short interview that’s packed with unbelievable content. Make sure you make time to listen.

In this episode…

  • [0:33] Jeremy’s introduction of Joe Vitale.
  • [1:33] The lowest moment in Joe’s life and career - homeless and desperate.
  • [3:08] The proudest moments Joe has experienced.
  • [5:37] Joe’s discovery at the Barnum gravesite.

Resources Mentioned on this episode

Direct download: joevitaleonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Joseph Michelli is a New York Times #1 Bestselling Author of Books including: The Zappos Experience, Leading the Starbucks Way, The New Gold Standard about Ritz Carlton,  and When Fish Fly  and many more...His newest book is  Driven to Delight ---delivering world class customer experience the Mercedes-Benz Way.

Here’s a glimpse of what you’ll learn:

 

  • [0:36] Jeremy’s introduction of Dr. Joseph Michelli.
  • [1:40] How did this book about the Mercedes Way come about?
  • [4:50] A glimpse into Dr. Michelli’s discussion with the Mercedes Benz leadership team.
  • [8:20] Working on the book in spite of personal struggles and tragedy.
  • [10:32] The hardest parts of writing a book for Dr. Michelli.
  • [10:56] Joseph’s approach to interviewing staff, leadership, etc. for one of his books.
  • [12:00] Eye opening things Dr. Michelli discovered speaking with staff members.
  • [12:58] Getting Mercedes employees to drive a Mercedes for a number of days.
  • [15:22] Interesting discoveries from speaking with Mercedes customers.
  • [16:25] The main reason people did NOT buy a Mercedes when shopping for a luxury car.
  • [18:13] Technologies implemented by Mercedes Benz for customer experience improvements.
  • [22:33] What is the “Best for Nothing” slogan and where did it come from?
  • [23:23] When Mercedes admitted failure in achieving their customer service ideals.
  • [25:31] How do large companies like Mercedes handle communication between thousands of staff?
  • [29:17] A great lesson Joseph learned from one of the Mercedes leadership team.
  • [30:29] The most important aspect of delivering phenomenal customer experiences.
  • [32:16] How to infuse a customer service obsession to a team.
  • [33:23] Insights from the daily lives of top CEOs.
  • [35:55] The differences between the companies Joseph has profiled (Mercedes, Zappos, Starbucks, etc.)
  • [37:40] What’s most exciting to Dr. Michelli about his newest book, “Driven To Delight.”
  • [38:48] The most rewarding moment for Dr. Michelli so far in his career.
  • [39:41] How to best practice gratitude in daily life.
  • [43:15] What even the smallest business should implement immediately.
  • [44:11] What’s next for you, Dr. Michelli?

In this episode…

How do big companies that are known for their customer satisfaction do it so effectively and what lessons can smaller companies, entrepreneurs, and startups learn and apply their practices?

If anyone can answer those questions in a definitive way, it’s Dr. Joseph Michelli. Joseph has spent his career investigating, profiling, and highlighting the business practices of some of the world’s most influential and successful companies - especially companies that have excelled in providing an exceptional customer experience.

In this conversation Jeremy Weisz asks Dr. Michelli a number of questions surrounding the writing of his latest book, “Driven To Delight: Delivering World Class Customer Experience, the Mercedes-Benz Way,” but also delves into the insights he’s gained from talking with staff, CEOs, and customers of the world’s largest and most influential companies.

You’ll get to hear the most surprising things Dr. Michelli heard from the people he’s interviewed, including the areas of weakness these companies discovered through his investigations and the steps they took to shore up those deficiencies.

Dr. Michelli also highlights the methods that large companies use to engage in effective vision casting and communication with thousands of employees, and takes the time to translate those practices into a smaller scale for everyday entrepreneurs and business owners. That section alone is worth the time it will take you to listen to this episode of Inspired Insider.

You’ll also be exposed to Dr. Michelli’s insights into the 6 things it actually takes to become a leader in delivering excellent customer experiences, and why he believes that “obsession” is the most important of the bunch. If you’re eager to take your company to the next level, you need to hear what Joseph shares in this section, gleaned from years of profiling these phenomenal companies and drawing out the similarities between them.

This is a great conversation, so grab a drink and something to write with, because you’re going to get a wealth of great, actionable information on this episode of Inspired Insider, with Jeremy’s guest, Dr. Joseph Michelli.

Resources Mentioned on this episode

People Mentioned on this episode

Direct download: josephmichellifinalinterviewfilemercedes.mp3
Category:general -- posted at: 5:00am CDT

Mark C. Winters coauthored with Gino Wickman the business best seller Rocket Fuel: The One Essential Combination That Will Get You More of What you want from your Business.

He has been a leader and entrepreneur for over 25 years and has worked with  companies ranging from multi-billion dollar enterprises like Procter & Gamble and British Petroleum, to raw startups originally drawn up on a napkin.

 

Here’s a glimpse of what you’ll learn:

  • [0:35] Jeremy’s introduction of Mark C. Winters.
  • [1:05] The hardest business moment Mark has experienced.
  • [4:02] One of Mark’s proudest business moments.
  • [8:16] The mentors who have invested in Mark’s life.
  • [11:30] How to connect with Mark.
  • [13:10] The influence Mark’s father had on him.
  • [16:44] Mark’s plans for the future.

In this episode…

Hardships in business are not uncommon, but some hit a founder harder than others. Mark C. Winters had a very promising, profitable, popular business idea rolling but it got shut down because of an investor who had the prerogative to say “no” to any initiative through a naive agreement Mark had made at the outset. The investor didn’t want to seek an additional round of funding from investors and Mark and the other team members couldn’t convince him differently.

The result was disastrous and Mark had to come up with a clever way to liquidate all the assets and get out of the company that was his brainchild to begin with.

Mark also shares his proudest moment, a time when he was able to sell one of his companies for a great profit. He was working out the sale of the company while he was at Disney with his family. The celebration he was able to have after the consummation of the sale was two-fold: once with his family while on vacation, then again with his team once he returned. It was an exciting time that came about through the crazy hard work his team put in toward the end of the company’s run.

Resources Mentioned on this episode

Direct download: markwintersonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Farbod Deylamian and Kyle Lewis are cofounders of Sriracha2Go, a company catering to the needs of Sriracha fans worldwide. they make keychain togo bottles so you can carry your srircha sauce with you everywhere. They sold through their initial order of 20K units in 2 weeks and they sold over 10k 3 packs on groupon in a week  and received investment from Mark Cuban’s investment company.

Here’s a glimpse of what you’ll learn:

 

  • [0:35] Jeremy’s introduction of his guest, Farbod and Kyle.
  • [1:38] Farbod’s “rap” stage when he dominated the scene.
  • [3:24] Kyle’s slicked-back hair as a kid.
  • [4:46] How Kyle and Farbod meet in San Francisco.
  • [5:59] Lessons learned working at a startup.
  • [8:10] Commitments they made to do some things differently in their company.
  • [11:05] Business culture lessons.
  • [17:07] Coming up with innovative ideas to spread the word about their product.
  • [18:02] What led up to their product idea?
  • [22:36] Advice they received as they were starting their business.
  • [25:41] Mistakes made in manufacturing and lessons they learned from them.
  • [29:45] The hardest step before launch.
  • [36:00] A 2 stage launch plan.
  • [43:04] Infrastructure choices: shopping carts, shipment handling, etc.
  • [48:10] The Buzzfeed incident and how it skyrocketed product sales.
  • [53:56] Finding a connection to a new manufacturer that changed everything.
  • [55:29] Packing and shipping the first massive orders by hand and with friends.
  • [58:59] The buzz about their product after the Buzzfeed article.
  • [1:03:00] The impact of Twitter on their product awareness.
  • [1:05:05] Huy Fong Foods reaches out to the guys and they quit their jobs.
  • [1:09:06] The course of the licensing conversation: the legal part and the business part.
  • [1:15:30] Getting sriracha sauce into every person’s hands.
  • [1:16:00] Reaching out to Mark Cuban: what they said in the email to get his response.
  • [1:20:04] Structuring the deal with Mark Cuban’s organization.
  • [1:22:56] The best advice Mark has provided so far.
  • [1:24:06] Invaluable advice and help that’s come from Mark’s team.
  • [1:25:36] Retail sales are rocking.
  • [1:27:30] Finding the right people to get the packaging design right.
  • [1:32:43] The online strategy: word of mouth and more.
  • [1:36:10] Advice about navigating Amazon as a distribution channel.
  • [1:37:45] What’s keeping the guys up at night now?
  • [1:41:56] The product development and ideation process the guys use.
  • [1:44:55] The lowest and proudest moments the guys have experienced in their business journey.

In this episode…

What’s the craziest roller coaster you’ve ever ridden?

 

Whether you’re a fan of roller coasters or not, you’ll get the comparison when you listen to his episode. That’s because the entrepreneurial journey has been likened to a roller coaster, and in this episode you’re going to hear exactly how true that has been for two ordinary guys who didn’t know what they were getting into.

 

Farbod Deylamian and Kyle Lewis are the founders of a product based company, Sriracha2Go, a miniature, refillable Sriracha dispenser that has rocked the retail world. Their journey begins in the form of a running joke between the two of them that morphed into a product idea. As they pursued the idea, iterated, took another step, then tweaked things a bit more, they finally reached the top of the first big hill and the company has rocketed around the track ever since.

 

In this conversation you’re going to hear their very honest and open answers to Jeremy’s questions regarding how their business started, how the product idea came about, the things they’ve done to move it forward, and the unexpected blessings and hurdles that have come all along the way. Those include running out of product in a matter of days after launch, getting their product licensed by the world’s largest sriracha distributor, sending an investment pitch email to Mark Cuban and getting a response within 2 hours, and much, much more.

 

These two guys have been on the ride of their lives and both feel that there’s still a lot more ahead. Listen in to get the details on their product development, how they chose their software solutions for ecommerce, email, shipping and fulfillment, and lots of other practical, actionable tips. Once you hear this chat, you’ll glad you listened to this episode of Inspired Insider.

Resources Mentioned on this episode

 

Direct download: delaymianlewisfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Sol Orwell cofounder of Examine.com they have over 41,000 scientific research references on nutrition and supplemantation. The first two years generated no revenue and  he bootstrapped Examine.com from 0 to over $1 million.  Examine.com is his 6th entrepreneurial venture. He also founded audienceowl.com.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Sol Orwell.
  • [1:04] Sol’s lowest point, a business betrayal.
  • [2:36] Tapping a loan shark to offset the damage!
  • [3:30] How did Sol get past it?
  • [4:36] Sol’s proudest moment in business.
  • [5:42] Sol’s mentors and admired people.
  • [8:12] How to connect with Sol.

In this episode…

Jeremy asks Sol to share his lowest point as an entrepreneur - which turns out to be one of the most dreaded things that could happen: A business partner defrauded him.

Jeremy and Sol chat about what it takes to push past such a devastating betrayal, and how Sol thinks about it today. Sol’s journey out of that dark time and into a better place is inspiring. You won’t want to miss it.

As usual, Jeremy’s got a great guest with loads of expertise and a generous heart on this episode of Inspired Insider. Sol Orwell, cofounder of Examine.com unpacks so much on this episode, there’s no way this short post can do it justice. You’ll just have to listen, won’t you?

Resources Mentioned on this episode

Direct download: solorwellonequestionfile.mp3
Category:general -- posted at: 4:00am CDT

Ken Glickman is a highly sought after marketing consultant and business coach. He has given over 1200 presentations and trainings on marketing, stress, time management to such companies as GE, Federal Express, Rubbermaid. He has been on CNN, FOX, ABC with Barbara Walters and many more. 

He co-created I power, Time Management Magic, stress busters, and several others.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Ken Glickman.
  • [1:32] How Ken became interested in hypnosis and the subconscious mind.
  • [5:00] How stress eats away at your body and how you can do 3 things to relieve stress.
  • [9:30] The unhealthy way most people have learned how to breathe.
  • [12:00] How Ken uses memories of good times to teach people how to control their stress levels.
  • [13:42] Ken’s thoughts about using Facebook for marketing testing and targeting.
  • [22:10] How Ken got into martial arts and his advice about getting kids into the discipline.
  • [25:00] Ken’s role as an editor and how it came about.
  • [27:25] How Ken’s seminars came about.
  • [29:36] A big mistake Ken learned from when promoting a seminar.
  • [31:34] How Ken thinks about putting together an effective seminar.
  • [35:08] The easy way to remember the names of people you meet.
  • [36:44] Ken’s story about the power of asparagus (this is good).
  • [42:41] Big lessons Ken has learned from Joe Polish.
  • [48:55] Networking campaigns Ken has run and what he’s learned.
  • [1:00:00] The difficulty of making a pitch to non decision-makers.
  • [1:03:30] Big lessons from Ken’s work at Creative Targets.
  • [1:06:09] How to be firm with people in a nice way.
  • [1:10:40] Lessons learned from working with copywriters.
  • [1:16:40] Ken’s definitions of marketing VS sales.
  • [1:23:47] The biggest marketing mistakes people make.
  • [1:27:20] How do you break out of patterns of doing what you’ve always done.
  • [1:29:40] Time management advice from Ken.
  • [1:37:40] Why most people struggle to say “No” and how to ask the right questions to help you say it when you need to.
  • [1:35:00] One of Ken’s lowest moments in business and how he pushed through it.
  • [1:45:40] Ken’s proudest moments.
  • [1:50:03] How you can get connected with Ken.
  • [1:51:38] The biggest lessons Ken has learned from his wife.

In this episode…

What could happen in your business or current project if you were able to tap into the insights of the last 30 years of marketing expertise and were able to mine out the actionable things you could do to create tremendous success?

In this episode you’re going to get a slice of that kind of actionable expertise as Jeremy chats with Ken Glickman.

Among the positions Ken has held over the years are Managing Editor and Consumer Editor of Bottom Line Personal, the world’s largest circulation consumer newsletter; Vice President of Marketing and Sales for the parent company, Boardroom, Inc.; Executive Vice President of Creative Targets, Inc., a marketing and promotional firm specializing in the college market, where he managed accounts with IBM, Pontiac, Citibank and Zenith; and Director of Educational Services for the Greenwich Institute for American Education.

Ken co-created the I-Power, Time Management Magic, Stress Busters, and Secrets for Success seminars. He’s an in-demand speaker and has spoken in well over 1200 venues.

What Ken has to share on this episode is highly actionable.

Ken’s been doing marketing and business consulting for years in a variety of environments. The insights he shares one this episode of Inspired Insider are things you can apply right now in your everyday life and business.

For example: Ken shares that one of the primary things he focuses on when he’s creating a marketing campaign is to take creative ideas to the extreme and then dial it back step at a time until you get to what truly works. His illustration centers around the opening of a new restaurant and beating the Sh** out of somebody passing by. Yes, it’s pretty bizarre, but powerful at the same time. Be sure to listen to get an idea of what Ken’s talking about and to learn how you can apply the concept to your own marketing decisions.

That’s just one example of the many, many stories and examples Ken shares in this engaging conversation.

And Ken can also help you with the stress levels in your world...

One of the first things he shares has to do with the inner workings of the mind and how any person can learn to reduce the levels of stress that continually assault their world. In this episode Ken shares 3 simple techniques you can apply over time to make that happen. This is real stuff if you commit to the practice required to make it a personal discipline.

That’s the kind of actionable stuff Ken shares in this almost-2-hour conversation, woven into personal stories and business lessons he’s been in the midst of throughout the years. You won’t want to miss this conversation.

Ken’s resources and information

  • Ken’s website: www.KenGlickman.com (connect for speaking or coaching)
  • 917-306-3098 - call to learn more about Ken.
  • Ken_Glickman(at)msn(dot)com

Resources and People mentioned in this episode

Direct download: kenglickmanfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Farbod Deylamian and Kyle Lewis are cofounders of Sriracha2Go, a company catering to the needs of Sriracha fans worldwide. they make keychain togo bottles so you can carry your srircha sauce with you everywhere. They sold through their initial order of 20K units in 2 weeks and they sold over 10k 3 packs on groupon in a week  and received investment from Mark Cuban’s investment company.

 

In this episode…

What would you do if the HUGE order of products you got from your distributor sold out much faster than you thought?

 

In this conversation you’re going to hear Farbod and Kyle’s honest and open answers to Jeremy’s questions about their highest and lowest points since the start of their business - and they both happened on the same day, caused by the same event: Running out of product far ahead of what they anticipated. These guys have a great entrepreneurial perseverance that you’ve be inspired by. Listen to their responses to a very challenging situation and discover some tips you can take away to help you navigate the difficult waters your business will face.

 

Resources Mentioned on this episode

 

Direct download: delaymianlewisonequestionfile.mp3
Category:general -- posted at: 6:00am CDT

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