INspired INsider with Dr. Jeremy Weisz

Today we have the co-founders of Tenzo Tea, Steve O’Dell and Robbie Page. They run a matcha tea company based in Santa Monica, CA. Tenzo Matcha Green Tea is grown in Kagoshima, Japan. Their products can be found at various coffee shops and smoothie facilities all over California and online at tenzotea.co and not on Amazon.

Here’s a glimpse of what you’ll learn:

  • [1:33] Jeremy introduces his guests, Steve O’Dell and Robbie Page.
  • [2:40] Closing the information gap about Matcha Tea.
  • [5:30] What are some common uses of Matcha Tea?
  • [7:00] What are the future plans of Tenzo Tea?
  • [9:20] Low points faced along the way.
  • [14:50] High points that came with business growth.

In this episode…

What does it mean to close the information gap between what your customers know and what you want them to know? Is it even a practical expectation to have a business leader? On this episode of Inspired Insider, you’ll hear from entrepreneurs Steve O’Dell and Robbie Page. In their conversation with Jeremy, Steve and Robbie explain how they went to work closing the information gap about their product, Tenzo Matcha Green Tea, challenges and milestones they’ve faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Steve and Robbie!

You’ll have no hope for long-term success if you can’t effectively communicate what your product is and why your customers should buy it! Learn how to communicate succinctly is a huge part of navigating the information gap that exists between businesses and their customer base. Hearing from Steve and Robbie, you get the sense right away that they’ve honed and perfected their approach. They not only understand their product inside and out, they’ve taken extra care to connect their story back to the history and roots of Matcha Green Tea. What can you learn from Steve and Robbie’s story?

What does the journey of an entrepreneur look like? Is it all excitement and growth as magazines and success stories would have you believe? For Steve and Robbie, the journey has been everything but sunshine and roses. While they are quick to point out that they are very fortunate and thankful for the success they’ve been able to build, they also acknowledge the pain and stress they’ve faced as well. It seems that the biggest challenge has been confronting the unknown, not just the unknown when it comes to the future of the business but how it’ll impact the lives of people who depend on its success and growth. The journey of building Tenzo Tea has been rollercoaster for Steve and Robbie but through it all, they are proud of the organization they've built.

Resources Mentioned on this episode

 

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: steveodellrobbiepageshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets.

Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Christopher Lochhead.
  • [3:00] The world doesn’t need more bullshit.
  • [12:30] Where is podcasting going? Is it oversaturated?
  • [17:00] Christopher talks about his Father-In-Law and his fruit orchard.
  • [22:30] What was the motivation for writing the book, “Play Bigger?”
  • [27:20] A healthy disregard for the status quo.
  • [29:00] Christopher talks about getting kicked out of school.
  • [32:00] The value of entrepreneurship and the evolution of Silicon Valley.
  • [36:00] What did Mercury Interactive do? What made it stand out?
  • [42:00] Why you should strive to be a “Category King.”
  • [45:00] Christopher talks about rolling out BTO.
  • [50:30] Testing products and ideas often fail to lead a to breakthrough.
  • [53:30] A great example of creating a new category.
  • [56:30] Position yourself or be positioned!
  • [59:30] Categories make brands not the other way around.
  • [1:02:30] Until someone reimagines the problem, nothing is going to change.
  • [1:06:30] Christopher talks about his work with One Life.
  • [1:10:00] How to connect with Christopher and what inspires him.
  • [1:12:30] Christopher describes all the items he has in his office.

In this episode…

What does it mean to become a category king? Is it wise to branch out and create a new category to become it’s de facto leader? Why is this better than challenging existing competition? You’ll hear the answer to these questions and much more from special guest, Christopher Lochhead on this episode of Inspired Insider. In his conversation with Jeremy, Christopher opens up about his time at Mercury Interactive, why the world doesn’t need more bullshit, what inspired him and his partners to write Play Bigger, and so much more! There is a ton of great insights that Christopher has to share, don’t miss a minute of it!

Be honest, aren’t you sick of all the bullshit that gets passed around as “Cutting edge” and “Innovative” these days? If that’s you, you aren’t alone! It seems that there is a growing number of people who are ready to kick curated sound bites to the curb in search of a more authentic and genuine existence. Helping to lead that charge is accomplished business leader and podcast host, Christopher Lochhead. Christopher is a no-nonsense kind of guy who loves to tell stories and ruffle a few feathers. What can you learn from Christopher's refreshing approach?

What is in the cards for the podcasting industry? Is the market truly over-saturated as many people claim or are the party just getting started? It seems like everyone and their neighbor has a podcast these days, what role does the low overhead aspect play in the equation? Avid podcaster, Christopher Lochhead is convinced that podcasting is just at the beginning of it’s run. He sees a massive potential for podcasting to grow and evolve due to the fact that new categories and creative ways of telling stories continue to pop up left and right.

The message of defeating the competition has been drilled so hard into the minds of business people that many have failed to see the immense opportunity to be found in the alternative. The alternative approach as described by Christopher Lochhead is to completely sidestep the competition and create a brand new category. This is the approach that Google, Netflix, and Apple took and those companies have shaped our economy and our society in ways they would never have if they played it safe! What are you waiting for? Stop playing it safe! Muster up the boldness to get out there and become a Category King!

Let’s face it, you have to be a little discontent with life to be an innovator or entrepreneur. The question is, do you continue to feed off of that discontent or is it simply the spark that starts a chain reaction. Christopher Lochhead strongly believes that leaders who want to make a lasting impact need to stay discontent with the status quo. Don’t settle! Push the envelope, break barriers, and think outside of the box! Either you position yourself in the marketplace or the marketplace will position you. Learn from Christopher’s helpful insights and go even further by checking out his podcast and his book, links to both can be found in the resources section at the end of this post!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: christopherlochheadlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Dan Kurzrock who is the Co-Founder of ReGrained. ReGrained leverages technology and culinary science to transform beer waste into food. They call this edible upcycling. I was surprised to learn that only about 10% of the ingredients used to brew beer end up in your glass. ReGrained takes the spent grain waste from local brewery partners and they build recipes around it with other locally sourced ingredients to craft delicious, healthy, and inherently sustainable foods.

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy introduces his guest, Daniel Kurzrock.
  • [2:15] Daniel talks about how connecting with breweries to get their discarded grain.
  • [7:45] How has the process changed over the years?
  • [10:30] What has been the lowest point for Daniel and his business?
  • [11:30] Proud moments in business so far.
  • [14:00] How to connect with ReGrained.

In this episode…

How in the world can you use discarded grain from breweries for a new and edible purpose? That sounds crazy, right? It’s not! On this episode of Inspired Insider, you’ll hear from entrepreneur and grain upcycling expert, Daniel Kurzrock. In his conversation with Jeremy, Daniel opens up about how he connected with breweries to get their discarded grain, why the process has changed over the years, the lowest moment he’s faced on his journey, proud milestones, and more! You don’t want to miss this great opportunity to learn from Daniel’s innovative approach and compelling story!

Did you know that for the longest time many breweries would sell their discarded grain to farmers for animal feed? Then came along the brilliant mind of Daniel Kurzrock and his team at ReGrained who started tinkering with the options that discarded grain provides for human consumption. Since then, they’ve built a thriving business that capitalizes on this discarded grain and repurposes it for use in products like their Honey Cinnamon IPA Immune Supporting SuperGrain Bar. Doesn’t that sound delicious? It’s innovations like this that really highlight the amazing future that entrepreneurs like Daniel have the ability to lead us toward. What can you learn from the ReGrained story?

While the life of an entrepreneur is often glamorized, the truth is, it is full of highs and lows along the way. Some highs are enough to fuel leaders to keep going and some lows are jarring enough to make even the toughest leaders throw in the towel. According to Daniel Kurzrock, the lows where fairly minimal on his journey - the lowest point he could think of was ruining batches of upcycled grain which caused delays in fulfilling customers orders. As for the high point, Daniel points to a recent occurrence at an event where he realized how much trust he has in his team to engage the public and educate them on their amazing product line. Hearing from Daniel, you really get the sense that he is proud of ReGrained and what they’ve built - here is to many more years of success!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: danielkurzrockshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Greg Smith co-founder of Thinkific which is a platform that has everything you need to create and launch courses on your own site. Greg is a recovering lawyer and for the past 10 years he has taught thousands of students online with his own course and now with Thinkific has helped many others create their own online courses. He's worked with companies like Intuit and Hootsuite, including service professionals like accountants, lawyers, doctors, and many more.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Greg Smith.
  • [2:30] What led Greg to create his first online course?
  • [7:30] How did Greg get the word out about his course?
  • [9:15] Greg talks about making the switch to working on Thinkific full time.
  • [14:00] Non-scalable tactics that Greg has used.
  • [18:00] How has Thinkific changed over the years?
  • [21:15] What integrations have Greg and his team added?
  • [23:30] Early challenges faced with building the Thinkific platform.
  • [27:00] Getting back to the basics.
  • [29:30] Building a high-quality team.
  • [34:30] Why does Greg offer a free plan on Thinkific?
  • [38:30] Greg talks about the gamification features they’ve included.
  • [41:30] What marketing tactics have been helpful?
  • [45:00] Why it’s important to add value that the audience wants.
  • [48:00] Common objections that people have to creating a course.
  • [51:00] Popular topics on Thinkific.
  • [54:30] Who should be using Thinkific?
  • [56:00] The lowest point in business for Greg.
  • [58:30] The proudest moment in business.
  • [59:45] Book recommendations from Greg.

In this episode…

As a business leader, you know that one of the best ways to connect with your audience is to provide a valuable product or content that keeps them coming back for more. In what ways is your organization succeeding with this strategy? Do you need to re-evaluate your approach? Would your client and customers say that you offer a good value? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Greg Smith. In his conversation with Jeremy, Greg opens up about what led him to create his first online course, how he ended up creating Thinkific, challenges he’s faced along the way, why he’s focused on building a solid team, and so much more! Don’t miss a minute of this engaging episode featuring Greg!

Did you know that your business could use an online course to educate your customer base? It’s true! Using online courses, your business could position itself as a leader and go-to resource in your industry. It’s actually a lot easier than you might think! Greg Smith and his team at Thinkific have created an amazing platform that can help you create and deliver valuable content to your customers right away! You can learn more about what Thinkific has to offer by checking out the link to their site in the resources section at the end of this post!

While it can be hard to set yourself apart from all the other contenders in your industry there are still ways that leaders like you can think outside of the box and surprise your customers. One of the amazing tactics that Greg Smith used for years included posting his personal cell phone on his company’s website so potential clients could call him anytime to discuss their services. That strategy might sound crazy but Greg’s conversion rates on those calls were through the roof! It’s been said that if you want to get results you’ve never had you’ve got to be willing to do things you’ve never done - that’s true! What ways can you think outside of the box to make your business stand out?

A huge challenge that comes up when you are building a massive platform that is packed full valuable tools and resources is how to engage clients with little to no resources. How do you build something that even businesses on a shoestring budget can use? For Greg Smith and his team at Thinkific, the answer was simple - create a free option. Greg is so confident in the quality of the Thinkific platform that he is willing to give away a ton of value just to help others succeed. This tactic that Greg uses also makes financial sense, as businesses build and expand using the tools provided by Thinkific, they see the value and end up committing to a higher tier of service. What lessons can you draw from Greg’s strategy?

At the end of the day, a healthy business doesn't rest solely on the shoulders of its singular leader. If you have any hope of building a long-lasting and thriving business, you’ve got to start thinking of the team you have around you. According to Thinkific’s co-founder, Greg Smith, having the right people in the right positions has made all the difference in the growth and health of their platform. Greg doesn’t just talk a good game, he pours time and resources into his hiring process, taking it very seriously. Make sure to check out some of the resources that have helped Greg on this vital aspect of his journey by checking out the links provided at the end of this post!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: gregsmithlongfinal.mp3
Category:general -- posted at: 5:00am CDT

Kailey Donewald is the co-founder of Sacred Serve, a Chicago-based company innovating ice cream that is fully organic, raw vegan gelato made from whole coconuts. All flavors are dairy-free, vegan, and paleo and strictly free of gluten, dairy, corn, soy, GMOs, stabilizers, fillers, and preservatives. They are challenging the conventional route of pint-sized packaging with their super unique looking 10oz containers. They have 40 locations across Chicago.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Kailey Donewald.
  • [2:20] Tackling the challenge of logistics.
  • [4:30] Finding new ways to market and engage with the right audience.
  • [6:00] Good advice that Kailey has received.
  • [9:00] The biggest mistake made so far.
  • [10:15] Low point - financial restrictions.
  • [11:30] Milestone - signing on with the first distributor and going to vegan events.

In this episode…

Can you think of specific business lessons that have been helpful for you on your journey? Did you have to learn them the hard way or did you have mentors who helped guide you along the way? What does it look like to build a business that goes deep before it spends resources to go wide? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Kailey Donewald. In her conversation with Jeremy, Kailey opens up about the decision to focus on her local market before expanding, advice she’s picked up along the way, some of the challenges she faced, and even some milestones. Don’t miss this fascinating episode featuring Kailey and Sacred Serve!

The impulse that many business leaders follow is the decision to go wide with their brand and business rather than taking the time to go deep. Let’s face it, deep work is hard work! It can take a ton of resources and energy to penetrate a local marketplace, is it even worth it? Kailey Donewald seems to think so! That’s why she's taken deliberate steps to invest in her own community to get the word out about her high-quality brand, Sacred Serve. Kailey is convinced that before she can take her business to a wider marketplace, she needs to make sure her message can connect locally.

Advice can be a tricky thing to follow. How do you know the advice is good advice? Ultimately it comes down to whether or not you trust the person giving you the advice. For Kailey Donewald, the advice that impacted her and her business the most was the advice to get really good at a specific niche. In many ways, this goes back to Kailey’s decision to go deep not wide with marketing her brand. While they could offer a whole range of products at Sacred Serve, they’ve chosen to pour all their time and resources into perfecting just a few select products. Listening to Kailey, you really get the sense that she is taking the time to learn and grow as a leader and that’s infectious!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: kaileydonewaldshort.mp3
Category:general -- posted at: 5:00am CDT

Michael Eldridge is the founder of Safety Glasses USA. His experience as a U.S. Marine veteran, auto mechanic and assembly line technician amplified the importance of vision safety. In 2000, he turned his knowledge into one of the internet's most popular companies for protective eyewear. They have grown to 20+ employees and have supplied protective eyewear and safety equipment to hundreds of thousands of satisfied customers around the world. In 2012, Michael started an online community forum for people interested in EDC (Everyday Carry) called EDC Planet.

 

 

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Michael Eldridge.
  • [2:30] Michael talks about how he first started selling safety glasses online.
  • [9:15] What were the most popular safety glasses then? Now?
  • [12:00] From safety eyewear to expanded safety options.
  • [17:30] Michael talks about getting into private labeling.
  • [23:00] How did Michael move from a Yahoo ecommerce store? Where did he go?
  • [26:30] What systems do Michael and his team use?
  • [27:30] Michael talks about building the business and taking it to the next level.
  • [34:30] The toughest hire and finding space to grow.
  • [40:45] Surprising niches that order safety eyewear and the danger of blue light.
  • [44:20] The value of a good mentor.
  • [46:17] Don’t be a copycat, create unique content!
  • [50:00] Michael shares some lessons he learned as a Marine.
  • [57:00] What is EDC?
  • [59:30] A low moment in business for Michael.
  • [1:00:50] Milestones and proud moments along the way.
  • [1:02:15] Take care of your customer or someone else will!

In this episode…

What does it take to build out a small startup into a growing and thriving ecommerce business? Is it as hard as it sounds? What lessons can be learned from the process? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Michael Eldridge. In his conversation with Jeremy, Michael opens up about the early days of his startup, how they expanded to provide more safety equipment, how he grew the business over the years, the value of a good mentor, why it’s important to create your own content, and much more! You don’t want to miss this fascinating episode with Michael!

What were the early days of building an ecommerce business like? How did businesses thrive without all the tech, tools, and apps that are available today? For Michael Eldridge and his business partner, much of it came down to trial and error. They worked hard to find what would work with their niche audience and they were determined to carve out their own corner of the budding ecommerce marketplace. Fast forward a few years later and now their business is known as the go-to authority on safety glasses and additional helpful safety equipment. What can you learn from Michael’s journey?

Where will you take your next business idea? Do you know a product so well that you know you can improve it and help your target audience? After getting to know a niche product like safety glasses for so long, a natural progression is to branch out and start a private label line of products. That’s exactly what Michael and his team at Safety Glasses USA are working toward. They know safety glasses inside and out and now they are excited to bring their unique spin on the product to the marketplace. Don’t let a great idea and a great idea pass you by! Learn from Michael’s example and put yourself out there!

Who has made a significant impact on your journey as a business leader? Have you been the recipient of a helpful mentoring relationship? According to Michael Eldridge, having the right mentor at the right time made all the difference. Michael was fortunate to connect with prolific entrepreneur, Joe Palko. Over the course of their friendship, Joe has taken the time to help guide Michael as he sought to build and expand his ecommerce business. Hearing Michael, you really get the sense that he’s appreciative and humbled by Joe’s investment. If you don’t have a mentor, now might be a good time to consider finding one or better yet, if you’ve enjoyed success, why not consider passing on your hard-fought wisdom to someone else?

Let’s face it, one of the worst things about the internet and ecommerce businesses if coming across all of the copycats and unoriginal people who go in and copy and paste the hard work of others. What can you do to push back against the growing wave of low-quality content? Produce your own content or hire someone to do it for you! Don’t take the easy way out, learn from Michael Eldridge’s example and lean the power and significance of putting high-quality content out there with your name on it! This goes beyond a legal issue, it speaks to the heart of who you are as a leader. Impress your target audience and take the time to produce content you can be proud of, you won’t regret it!

Resources Mentioned on this episode

 

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: michaeleldridgelong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Tom Kulzer founder of AWeber.They are one of the top email marketing providers on the planet and help over 100,000 businesses build their audience. They started all the way back in 1998.

Here’s a glimpse of what you’ll learn:

  • [1:30] Jeremy introduces his guest, Tom Kulzer.
  • [2:15] Tom talks about the culture he’s created at AWeber.
  • [7:00] The lowest moment in the journey so far.
  • [9:00] Milestones that Tom is proud of.
  • [10:00] Tom talks about how AWeber has impacted client businesses.

In this episode…

Have you ever worked in an environment that sapped your morale? How long did you have to endure working there? What steps have you taken as a business leader to create a positive company culture that people are proud to be part of? On this episode of Inspired Insider, you’ll hear from innovator and business leader, Tom Kulzer. In his conversation with Jeremy, Tom opens up about the company culture at AWeber, some of the challenges he faced along the way, milestones he is proud of, and much more! You don’t want to miss a minute of this engaging episode featuring Tom!

Let’s face it, collaboration and communication trumps isolation and confusion any day! So why don’t more organizations work hard to make sure their employees are on the same page and enjoy a collaborative environment? The truth is, creating that type of company culture requires time, energy, and resources while the opposite is the norm. If you want to enjoy a healthy and vibrant work culture, you’ve got to be willing to go against the grain. If you end up going down that path, you’ll discover what Tom Kulzer and his team at AWeber discovered, collaboration is worth the extra effort!

While Tom Kulzer would like to look back at his career and his time building his company, AWeber with a load of milestones he could point to, he says all that stuff is fleeting. The one thing that stands out from all the rest in Tom’s perspective is the core values they’ve been able to build upon over the years. Central to those core values is the concept of connecting people in better and more efficient ways. You can tell, listening to Tom that he is especially proud of that key value enshrined in his company. Tom is able to look back and point to specific examples where that significant value played out and to this day, continues to keep his company delivering top quality service all these years later.

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: tomkulzershort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Erika Szychowski, founder of Good Zebra which is a protein-packed animal cracker set out to challenge the snack food industry. Good Zebra has 12 grams of protein per 2-ounce servings, NO refined sugar – it is sweetened with only organic honey and coconut sugar and has no artificial ingredients or preservatives. The 11 unique spirit animals found in Good Zebra are inspired by street and tattoo art, the flavors include vanilla, lemon, and chai with peanut butter and chocolate not far behind. Good Zebra can be found in Peet's Coffee & Tea across the nation, select retailers, on Amazon and on the Good Zebra website.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Erika Szychowski.
  • [3:00] Launching a brand in China.
  • [6:30] Erika talks about how she came up with the name, Good Zebra.
  • [18:00] What led Erika to branch out and work in the food industry?
  • [23:00] Leaving the corporate world behind and becoming an entrepreneur.
  • [28:00] Why create an animal cracker product?
  • [32:30] What were some of the first Good Zebra snacks like?
  • [35:30] Why did Erika include protein in her product? What source of protein was used?
  • [38:00] How has Erika leveraged her branding background to market Good Zebra?
  • [44:30] Erika talks about connecting with Peet’s Coffee.
  • [47:30] Considering how consumers shop in grocery stores.
  • [50:00] Where is Erika trying to locate her product?
  • [54:00] Erika talks about working with the Rolling Stones.
  • [58:00] How to connect with Erika and Good Zebra.

In this episode…

How does someone go from branding expert to entrepreneur? What caused this career shift? How has the experience as a branding expert applied to life as an entrepreneur? You’ll find out from business leader and innovator, Erika Szychowski on this episode of Inspired Insider! In her conversation with Jeremy, Erika opens up about her time in corporate America, what led her to branch out on her own to start Good Zebra, why she was drawn to the snack food industry, how she’s been able to get her product on grocery store shelves, and so much more! Don’t miss this great opportunity to learn from Erika’s fascinating story!

Have you ever had an idea that you were sure someone else must have capitalized on? What if that was an original idea that you should have followed up on? Sure it sounds crazy but how do you know if you don’t investigate? For Erika Szychowski, that idea was a propionate, healthy, and delicious animal cracker that she eventually created a business around. Erika’s story serves as a prime example of why risk and curiosity is the entrepreneur's best friend! What can you learn from Erika’s story? What great idea do you need to pursue so you can bring your genius to the marketplace?

Erika Szychowski became an entrepreneur reluctantly. After working tirelessly in corporate America for years, she decided to step back for a well-deserved break. As Erika describes it, she was more pushed to break out of the mold and chase the path to lead a startup by those around her than any emotional pull within herself. Four months later, Erika came back to this idea of starting something from scratch because every other option literally made her feel sick. Her story is actually more common than you may think among many entrepreneurs. One of the big takeaways from Erika’s story is how important it is to give yourself the time and space to investigate and then move toward what you know you need to do next.

Where did the idea for a healthy animal cracker come from? Why does the market need a protein packed and adult-oriented animal cracker? Believe it or now, Erika was ready to throw in the towel because her initial idea of a protein cookie faced numerous roadblocks and she felt like it was leading to a dead end. Then in a moment of clarity at 2 am, Erika went back to her drawing board and revisited the idea of a child’s animal cracker snack. From there she went to work crafting and marketing a fun nostalgic idea that would eventually become a protein-packed animal cracker snack for adults.

As if coming up with the idea and going through the creation process of a protein-packed animal cracker wasn't hard enough, Erika Szychowski had to go to work convincing grocery stores why they should give her product a chance. Too often, these grocery stores wanted to put her product with snack foods when she wanted to see it marketed alongside energy bars and other healthy snacks she was competing against. Erika is still fighting the good fight to help us change the way we shop, in the meantime she is working hard to get her product in the best position as possible to succeed.

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: erikaszychowskilong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Josh Felber, Co-Founder of Primal Life Organics and host of the hit show, Making Bank. Josh is a serial entrepreneur with more than 28 years of starting and growing several multi-million dollar companies (including one with $5 Billion in annual revenues). He is married with 3 kids and has twin boys.

Here’s a glimpse of what you’ll learn:

  • [1:50] Jeremy introduces his guest, Josh Felber.
  • [2:45] Josh talks about his vivid vision for Primal Life Organics.
  • [6:00] Who is on Josh’s top 100 list?
  • [10:30] What is Paleo Pets?
  • [12:45] Josh talks about teaching his kids the entrepreneurial lifestyle.

In this episode…

What does it look like to pass on and cultivate the entrepreneurial spirit in the next generation of leaders? How can you build up and invest in the young leaders around you? On this episode of Inspired Insider, you’ll hear from innovator and business leader Josh Felber. In his conversation with Jeremy, Josh touches on his vivid vision for Primal Life Organics, who is on his top 100 list to interview, how his kids are catching the entrepreneurial bug, and so much more! You don’t want to miss a minute of this engaging episode featuring Josh!

Have you ever been so moved by a vision and dream for the future that you work tirelessly to achieve it? What was that like? How did you create tangible goals along the way? For Josh Felber, his vivid vision for Primal Life Organics is to reach 50 million in revenue in three years, foster a vibrant culture of health with people fired up about helping others, and create a sustainable approach to the products they are putting out on the marketplace. What can you learn from Josh’s vivid vision? Where will your vivid vision take you and your organization?

Let’s face it, at the end of the day just about everyone wants to leave a positive impact on the world around them, right? From foundations and living trusts, wealthy and successful individuals are hard at work to ensure that their monetary influence lasts longer than they will live. Beyond money, is there a way that leaders like you can impact the next generation? What if there was a way to fan the flames of the entrepreneurial spirit in the next generation? Josh Felber is doing just that with his children! He doesn’t want to see the freedom and joy of life as an entrepreneur end with him, he wants his children to take this gift and run with it! Josh has been able to utilize some great resources to help prepare his children for a life seen through an entrepreneurial lens, make sure to check out the resources section at the end of this post to learn more!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: joshfelbershort.mp3
Category:general -- posted at: 12:38am CDT

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