INspired INsider with Dr. Jeremy Weisz | Inspiring Interviews | Entrepreneurship | Inspirational Stories | Business Lessons | (general)

Scott Galvao is a co-founder of InterCultural Elements (ICE), a Germany based company with over 50 employees which helps retailers expand e-commerce sales internationally. Before InterCultural Elements, he cut his teeth working on a wide range of international ecommerce businesses. Scott worked for more than 6 years at AuktionMaster and ChannelAdvisor UK as an Implementation Manager.

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Scott Galvao.
  • [2:10] Trends that Scott sees coming to the marketplace.
  • [3:00] One of the most challenging marketplaces.
  • [4:30] Milestones that Scott is proud of.
  • [6:00] Marketing US made products in Germany.
  • [7:30] The perception of the US and it’s products among Germans.
  • [9:30] Who’s a good fit for Scott and his team to work with?
  • [11:00] Software and products Scott and his team use.
  • [15:30] You’ve got to have high quality customer service.
  • [18:30] Getting good value out of conferences.

In this episode…

Are you ready to take your ecommerce business to the next level of success? For many business leaders, that next step is expanding into an international market. What would it take for your company to move in that direction? On this episode of Inspired Insider, you’ll hear from business leader and innovator Scott Galvao. Scott opens up about the tools he’s developed to help leaders like you grow their business and bring their products to an international marketplace. If you have been looking for a roadmap to get your business into an international space, this is an episode you don’t want to miss! Make sure you have pen and paper ready for this helpful episode!

When you are considering expanding into an international market, it’s important you do your research and know what to expect. One of the best ways to do this is to connect with individuals who know the marketplace you are looking to expand into. On this episode of Inspired Insider, you’ll hear from Scott Galvao as he shares his unique perspective as an American living in Germany. Because of Scott’s vantage point as an American living in Germany he can provide insight into how Germans view American products. If you want to gain a similar perspective on the marketplace you are targeting, it would be helpful for you to hear more about Scott’s company and the services they provide. Learn more on this informative episode!

As a business leader, you’ve got to constantly ask yourself how your company can stand out among other competitors. One way to stand out is to provide high quality customer service, that’s one element of business that transcends cultural and language barriers. On this episode of Inspired Insider, Scott Galvao walks through why he believes this is a vital aspect that will help leaders like you grow and expand your business interests. Don’t neglect this key insight that could really set your company apart from the rest. Learn about high quality customer service and much more on this episode!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: scottgalvaoshort.mp3
Category:general -- posted at: 5:00am CDT

Jason Boyce is the coFounder and CEO of Dazadi.com They sell home recreational products including basketball hoops, game tables, fitness equipment, bikes, and much more.

Jason has over thirteen years of ecommerce experience and started Dazadi.com in 2002 with his three brothers. They have over 10,000 products on their site and 100K skus in queue.

Here’s a glimpse of what you’ll learn:

  • [0:40] Jeremy introduces his guest, Jason Boyce.
  • [1:30] Jason talks about his passion for Martial Arts.
  • [3:30] Jason talks about his family background.
  • [7:00] Joining the Marines and getting the tools to succeed.
  • [12:30] How Dazadi got started.
  • [17:00] What went well and what didn’t go well when Dazadi got off the ground.
  • [20:00] The next phase of business following the Dot Com bust.
  • [24:00] Lessons learned from working with Amazon.
  • [28:00] Jason’s advice to ecommerce sellers.
  • [38:00] Relying on internal talent to solve problems. Tools Jason and his team uses.
  • [41:30] Recovering from a $1 Million dollar loss.
  • [47:00] How Jason decided which team members to keep and which ones to let go.
  • [49:00] It all comes down to managing your costs.
  • [51:00] Setting up a product for success.
  • [56:00] The biggest challenges in the ecommerce space going forward.
  • [58:00] Evaluating new opportunities and the proudest moment for Jason so far.

In this episode…

Did you know that finding a niche market could make the difference between encountering average growth and exponential growth? Seriously! You could be just one good idea away from servicing a neglected category in the marketplace and turning it into a huge profit. On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Jason Boyce as he opens up about his success in finding a niche market and recovering from a financial loss that almost closed his business. Learn from Jason’s insightful stories, helpful tips, and cautionary tales. You don’t want to miss this powerful episode!

What life experiences can help you on your journey toward success? Is the right schooling that will give you an advantage? Is it all about who you know? Do you just need to be in the right place at the right time? While those are all factors that can lead to a successful business career, business expert Jason Boyce is convinced that training, testing, and adversity are the best teachers. On this episode of Inspired Insider, Jason walks through his experience serving in the Marines and how that chapter in his life set him up for a successful career in business. If you’d like to hear more about Jason’s experience, make sure to catch this fascinating episode!

One of the best ways to take advantage of find a niche market and building on your success is to empower leaders from inside your organization. Don’t give into the pressure and the ease of doing everything through a third party! While it may be harder in the short term, training and empowering your people will pay off in huge ways down the road. On this episode of Inspired Insider, you’ll hear from business expert Jason Boyce as he shares how his brand has been able to save time and resources by finding solutions to their needs using in-house talent. Find out what additional tips and lessons you can learn from Jason on this episode!

Before you set out with dreams of success and huge profit margins, make sure you are aware of what could happen if it all comes crashing down around you. Are you prepared for that possibility? What will you do if failure and loss hit you in a substantial way? Do you have a plan in place for how you will respond? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Jason Boyce as he describes how he and his team responded to a one million dollar loss. Jason describes it as a dark and difficult time but they were able to find their way through and back on the other side of success. To hear how Jason and his team accomplished this feat, make sure to listen to this episode!

Do you have a clear idea on what it will take to get your business to grow? Is it all about your product and making it the highest quality? On this episode of Inspired Insider, Jason Boyce explains how a simple truth can help keep your eye on what truly matters, turning a profit. According to Jason, it all comes down to managing your costs. Too often business leaders let their eyes grow too big for their stomach! Make sure you have a good handle on your costs and keep them reigned in. Join Jason on this episode as he goes into further detail on this topic and much more!

Resources Mentioned on this episode

 

Sponsor for this episode


This is part of the Skubana Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business.Skubana is a platform to manage your entire ecommerce operation.

Direct download: jaysonboycefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Ioan Mitrea is the founder of SellerEngine. He started selling on Amazon on Thanksgiving Day 2001 from the attic of an old Victorian house in California. Ioan founded SellerEngine Software just a year later in 2002 and released the first Amazon repricing and inventory management software.

For over 15 years they have helped thousands of Amazon sellers. The SellerEngine Team represents nine nationalities, speaking thirteen languages and working in three countries.

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy’s introduces his guest, Ioan Mitrea.
  • [2:15] Advantages to selling a product for a loss.
  • [5:00] Ioan shares some horror stories from working in the ecommerce space.
  • [10:00] What made Ioan decide to purchase Profit Bandit?
  • [16:00] What happened to the original person behind the software?
  • [17:30] Tools for ecommerce sellers.
  • [21:00] Parting thoughts from Ioan.

In this episode…

What does it take to get up and running as a successful ecommerce seller in today’s marketplace? What tools and software are out there to help driven ecommerce leaders succeed? On this episode of Inspired Insider, you’ll hear from ecommerce expert Ioan Mitrea. Ioan opens up about a range of topics bringing over fifteen years of ecommerce experience to the table for leaders like you to learn from. You’ll also have a chance to hear about the unique solutions and tools that Ioan and his team at SellerEngine have designed. Make sure you have pen and paper ready for this helpful and informative episode with Ioan!

Have you ever thought about what happens when a seller has a product that they can’t turn a profit on? What do they do with their inventory? Is there a way they can still use it in a way that will reflect positively on the brand? On this episode of Inspired Insider, you’ll hear from Ioan Mitrea as he walks through what ecommerce sellers can do with their less than profitable products. One point that Ioan brings up is that often Amazon sellers utilize Amazon’s storage and shipping options. If that seller has a product they aren’t able to move, it would make financial sense to sell that item at a loss in order to move the product and avoid having to pay Amazon’s storage fees. To hear Ioan expand on this topic and much more, make sure to catch this episode!

Would you say that you trust yourself? That’s a serious question! How much do you trust yourself? Do you believe you have what it takes to succeed in life and business? Then what are you waiting for? If you don’t have that belief in yourself, do the hard work and find it! If you do believe in yourself, then make that next scary step and move to the next level! On this episode of Inspired Insider, you’ll hear helpful advice from business leader and entrepreneur Ioan Mitrea. Ioan wants to encourage leaders like you to locate a deep sense of self-trust and to be bold enough to push yourself and try endeavors you’ve never tried before! Don’t let the person in the mirror hold you back. Get the motivation and encouragement you need to reach for success by listening to this episode with Ioan!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.

***************

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: ioanmitreashort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Mike Pavlish a top copywriter for nutritional supplements, health products, and information. Since 1988 his copywriting skills have helped to sell $418 million worth of nutritional supplements and health products. He has worked with Proactive, Jay Abraham, Gary Halbert, Campbell's Soup, Phillips Publishing, and many more. 

Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Mike Pavlish.
  • [3:30] Mike talks about working with Gary Halbert.
  • [5:00] Sales copy concepts that Mike teaches.
  • [18:00] Effective stories that Mike has utilized.
  • [28:00] How to make a product newsworthy.
  • [33:30] Mike talks about his work with BellyTrim.
  • [40:30] Lessons learned from working on the Diabetes Solution Kit.
  • [45:00] What Mike wanted to be when he was a kid.
  • [47:30] A worthwhile project that Mike has worked on in the past.
  • [50:00] Health products that do well on the marketplace.

In this episode…

What lessons can your brand learn from successful sales copy campaigns? How can you implement best practices and ride the wave of trends that could propel your company to the success you’ve been looking for? Imagine an opportunity to learn from one of the leading industry experts in crafting compelling sales copy. You don’t have to wonder! On this episode of Inspired Insider, you’ll hear from sales copywriter extraordinaire, Mike Pavlish. Mike opens up about successful sales copy campaigns he’s composed, the power of telling a well-crafted story, how to make your product newsworthy, and much more! You don’t want to miss this insightful and informative episode!

Who has shaped and influenced your journey of building your company? Did you get the opportunity to learn from successful family members? Were you able to gather key business partners? What role have mentors played on your path to success? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Mike Pavlish. Mike shares how Gary Halbert influenced and encouraged him along the way as he built his reputation as a copywriter. Never underestimate the impact that you can have by giving opportunities to others and helping them to hone their skills and abilities. Make sure to catch more helpful insights like this one from Mike’s story on this episode!

What is the best way to connect with your customers? Is it having an attractive and alluring website? Do you have to have an amazing and perfect product in order to gain a huge following? On this episode of Inspired Insider, you’ll hear from business leader and expert copywriter Mike Pavlish. Mike goes over how he has been able to help business leaders like you push the envelope to see massive growth in product sales. He helps brands do this by crafting compelling stories around the products. It all comes down to the story. What story are you telling about your products? Are they engaging stories that stand out? Listen to this episode to hear Mike go even further with this topic and much more!

Wouldn’t you like to know how to make your product newsworthy? What exactly does it take to get your brand noticed in a way that grabs headlines? Is it random chance or is there something you can specifically do to help it gain momentum in the marketplace? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Mike Pavlish. Mike takes the time to explain how leaders like you can connect your product to popular trends in culture and capitalize on news topics that your product can provide a solution to. If you’d like to hear more about how you can make your product newsworthy, make sure to catch this episode with Mike!

When you push a campaign to promote or gain publicity for your brand and products, do you tend to always err on the side of positivity? Have you considered how always showing the positive and the good could actually be hurting your ability to connect with your customers? On this episode of Inspired Insider, you’ll hear from expert copywriter and business leader Mike Pavlish. Mike unveils why leaders like you should consider using more of what he calls the “Dark Arts.” Simply put, this is using the tactics of fear and other negative emotions to promote your product as the solution to what people are fearful or worried about. Some may frown upon this strategy but if you take the time to hear Mike out, it could make all the difference for you and your business. Don’t miss this episode!

Resources Mentioned on this episode

Sponsor for this episode


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: mikepavlishlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Bernie Thompson founder of Efficient Era and Plugable Technologies.Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices.

Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses.

Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "FlyWheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." 

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy introduces his guest, Bernie Thompson.
  • [2:20] Bernie talks about finding a market for the software he developed.
  • [5:30] What is the most popular portion of Efficient Era?
  • [7:30] Bernie talks about the importance of using multiple channels for selling.
  • [9:00] Tools and software that Bernie and his team use.
  • [12:30] Bernie talks about hiking Mt. St. Helens in a dress.
  • [14:00] Parting advice from Bernie.

In this episode…

How does the use of software tools factor into your business growth strategy? Do you have effective tools that you utilize on a regular basis to automate tasks and streamline efficiency? Imagine if you had a suite of software tools at your fingertips that could help you do all of this and more! On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Bernie Thompson. Bernie opens up about the software tools he has developed, the most popular aspects of Efficient Era, why you need to have multiple channels for selling, and so much more. You don’t want to miss this fascinating and helpful episode with Bernie!

What would it mean for your business if you were able to eliminate redundancy, automate tasks, and free up your team to think outside of the box? Can you imagine the boon of productivity that would create for your company? On this episode of Inspired Insider, you’ll hear from business leader Bernie Thompson as he explains how his company Efficient Era can help you move the goalposts toward greater efficiency. The tools and processes that Bernie and his team have developed and are developing for leaders like you are staggering. They want you to get the most out of your company and really reach the heights of success you’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode!

How efficient are your company’s sales channels? Are they helping you reach the goals you had set out to accomplish? Are you putting all of your eggs in one basket or have you been able to take full advantage of the multiple sales channels on the marketplace today? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Bernie Thompson. Bernie stresses the importance of pursuing and securing multiple channels for to push your businesses sales efforts. He also explains why it is crucial for many businesses today to make sure that their product is available and sold efficiently using Amazon. Hear more from Bernie as he dives deeper into this topic on this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: berniethompsonshort.mp3
Category:general -- posted at: 5:00am CDT

Manuel Becvar is the founder of ImportDojo. He has been living and working in China for over 10 years, with 17 years in the sourcing business. He has a unique perspective because he has his own brand, sells to retailers and is a supplier. He has worked with the biggest retailers in the world, developing, sourcing, and finding new products. These include Wal-Mart, Amazon, Lowes, Sears, Home Depot, and many others. He is also the author of The Import Bible.

Here’s a glimpse of what you’ll learn:

  • [0:45] Jeremy introduces his guest, Manuel Becvar.
  • [1:45] Manuel talks about the time he met Arnold Schwarzenegger.
  • [3:30] Early mistakes that he made in business.
  • [6:00] What is the Canton Fair?
  • [10:00] Lessons from working with big name brands.
  • [14:30] Common mistakes importers make.
  • [18:20] How do you navigate patents and keep people from hijacking your product?
  • [22:00] Working with inspectors and navigating payment issues.
  • [29:00] Common questions from ecommerce sellers and resources to get started.
  • [32:00] Advice from Manuel on the “Perfect Product”
  • [37:00] Manuel’s first products and how he got started.
  • [44:00] Why is Manuel so open about his products and process?
  • [46:30] Manuel talks about selling in multiple countries.
  • [50:00] What are Chinese sellers doing so well?
  • [55:30] What are the best ways to boost sales?
  • [57:00] Additional next steps and services that Manuel provides.
  • [1:01:00] Challenges that Manuel deals with running his business.
  • [1:04:00] Software Manuel uses to run his business.
  • [1:05:30] What does Manuel use to research products?
  • [1:10:00] The lowest and highest moments in business for Manuel.
  • [1:15:00] The one industry you should invest in.

In this episode…

What does it take to really succeed in product sourcing for ecommerce sellers? Do you have to have all the right connections? Do you have to live in China and know the industry inside and out? How can sellers use all of their resources to their fullest advantage? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Manuel Becvar. Manuel has his finger on the pulse of the product sourcing and ecommerce industry. Make sure to listen to this episode as he goes over how he runs his business, the tools he uses to validate products, how to boost sales, and so much more! You don’t want to miss this fascinating episode!

How can importers make the most out of their position in the marketplace? What tools do they need to grow their business and succeed? How can they avoid some of the common mistakes made by most importers? On this episode of Inspired Insider, you’ll hear from expert importer Manuel Becvar as he opens up about how he has found success as an ecommerce seller and importer. Manuel literally wrote the book on the best practices for importers. If you’d like to take advantage of his experience and depth of knowledge, make sure you sit down with pen and paper and listen to this episode!

What does it take to get a product that will take off and provide over the top numbers in terms of a return on your investment? Where do you even start to find a product that will perform that well? On this episode of Inspired Insider, you’ll hear from Manuel Becvar as he walks through his strategy on how to validate products and keep a finger on the pulse of the marketplace to stay ahead of market trends. What lessons and tips can you gain from Manuel’s years of experience? Make sure to listen to this episode and get all the info you need to succeed in the ecommerce sector!

Are you considering expanding your products into a global marketplace? What plan do you have in place to make this leap? Have you taken the time to learn from importers and ecommerce sellers to get their take on the making that big move? On this episode of Inspired Insider, you’ll hear from ecommerce seller and entrepreneur Manuel Becvar as he shares from his wide range of experience in the ecommerce space. Manuel explains why it is best to start slow and go in a particular order of expanding to different international marketplaces to sell your products. You don’t want to make any big decisions on expanding your brand’s reach before you listen to this helpful episode!

How do you expect to succeed as an ecommerce seller? Are you convinced that it will happen overnight and you’ll strike it rich? Do you really think that is an appropriate expectation to have? On this episode of Inspired Insider, you’ll hear from business leader Manuel Becvar as he walks through his experience and why it’s best to have an appropriate expectation of success. Don’t get duped by the personalities that say you can get rich quick! Manuel shares his own story of experiencing extreme highs and extreme lows, you have to be prepared for both! Learn more from his story on this episode!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Skubana Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. Skubana is a software platform to manage your entire ecommerce operation.

Direct download: manuelbecvarfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Today we have Paul Johnson co-founder of Seller Labs with Brandon Checketts. They make valuable tools for Ecommerce Sellers including Feedback Genius, Snagshout, Scope, and Quantify.

In the past four years, Seller Labs has grown to more than forty staff and they develop applications for modern Ecommerce businesses. Last year Seller Labs helped their customers transact over seven billion dollars on Amazon.

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy introduces his guest, Paul Johnson.
  • [1:55] Paul talks about his musical abilities.
  • [5:45] Software and tools that Paul recommends.
  • [16:00] One trend that Paul sees unaddressed in the marketplace.

In this episode…

What are some helpful tools that will help ecommerce leaders and others succeed? What type of focus and mindset are needed to make a business thrive in the marketplace today? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Paul Johnson. Paul shares the tools that he’s used that have helped him and his team maximize their efficiency and continue their trajectory of growth. He also touches on his personal motivations to help businesses succeed along with other helpful observations. To hear more from Paul, make sure to catch this episode!

A large factor that leads to success for many business leaders is the ability to adapt to new information and changing environments. How would you rank your ability to adapt and change? What would it take to move you to a more flexible state to better position you and your company when the time comes to make difficult changes? On this episode of Inspired Insider, you’ll hear from business leader Paul Johnson. Paul explains how he has been able to learn from changes in the marketplace and adapt his approach accordingly. One example Paul shares is regarding the use of bookkeeping software, he learned that if he wanted to stay on top in that area of the business, he needed to use the best software available. Learn more helpful lessons and insights from Paul on this episode!

Have you ever had someone who came alongside and really wanted to help you succeed? How did that feel for you? Have you ever been able to do that for someone else either personally or professionally? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Paul Johnson. Paul opens up about his passion to help business leaders, especially in the ecommerce sector, succeed. It’s refreshing to hear a perspective like Paul’s, he is a genuinely kind person who has built a wonderful company doing everything they can to resource business leaders like you. Learn more about Paul and his team at Seller Labs by listening to this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: pauljohnsonshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Paul Bigham one of the top direct response marketers and founder of the Bigham Agency.

Summed up in a nutshell --Paul Bigham helps make it easy for people to feed the hungry, house the homeless, clothe the naked and heal the sick. No small feat.

Brian Kurtz introduced Paul at a VIP Titan dinner as the largest non-Jewish contributor to the state of Israel. He has raised over a billion dollars for the state of Israel through direct mail.

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy introduces his guest, Paul Bigham.
  • [2:00] How many direct response mailers have Paul and his team sent out?
  • [5:00] Paul shares some of the stories he’s heard from Holocaust survivors.
  • [12:00] Lessons that Paul has taken away from his travels.
  • [14:00] What is IFCJ?
  • [16:00] Paul talks about how they market to donors and prospective donors.
  • [25:00] Why do Christians give to help Jewish people.
  • [26:30] What pieces of marketing work best?
  • [29:30] What works in the for-profit sector?
  • [32:00] Lessons learned from years developing sales copy.
  • [37:00] What are space ads?
  • [40:00] Common direct response and sales copy mistakes.
  • [44:00] How to design things better.
  • [48:00] Who has Paul learned from over the years?
  • [51:00] Determining sales copy length.
  • [53:30] Lifelong learning and helpful mentors.
  • [56:00] Giving opportunity a chance.
  • [59:00] What is the “Sock Rack Principle?”
  • [1:02:00] Providing 3 options.
  • [1:06:00] Paul’s passion for baseball.
  • [1:09:00] How did Paul get into direct response marketing?
  • [1:13:00] Leaving a legacy.
  • [1:19:00] What type of clients do Paul and his team work with?

In this episode…

What does it take to create compelling sales copy? What methods and strategies work? How do you engage with the prospective customer in a way that compels them to take the next step toward your offer? On this episode of Inspired Insider, you’ll hear from direct response marketing expert Paul Bigham. Paul opens up about a wide range of topics including crafting compelling sales copy, utilizing space ads, common mistakes made with direct response marketing, how to design things better, learning from mentors, leaving a legacy, and so much more! To hear Paul’s story and the helpful lessons he has to share, make sure to catch this fascinating episode!

What stories have moved you to generosity? Can you think of a few of them? What was it about those stories that moved you in an emotional way? On this episode of Inspired Insider, you’ll hear from business leader Paul Bigham. Paul retells a few stories that he’s heard over the years from his travels to Ukraine on humanitarian aid missions to serve the Jewish community there. Paul’s work and advocacy and better yet, the work of the group that he partners with are inspiring and moving. To hear more about this compassionate work and how it has impacted Paul, make sure to listen to this episode!

Are your company’s marketing efforts getting the job done? Is your message really connecting with your customers and clients in meaningful ways? How do you know that is happening? What areas have you identified for improvement? On this episode of Inspired Insider, you’ll hear from marketing expert Paul Bigham. Paul was kind enough to share several common mistakes that he has noticed marketers make over his many years in the industry. One of the big issues that Paul has noticed is readability in messaging. Paul shares one of his personal lessons, “Readers can’t hear what you write until they see what you say.” The lesson is, don’t let your graphics or images get in the way of your messaging! To get more great tips like this from Paul, make sure to listen to this episode!

How do you improve upon your designs and messaging? What is your process of evaluating and determining if that needs to be done? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Paul Bigham. Paul walks through how he approaches improving designs as a marketer. One of the main points that Paul makes is when it comes to how the reader or customer will consume what you are putting out there. Paul’s approach emphasizes putting yourself in the consumer's shoes. Make sure you get all the helpful insights and lessons from Paul on this helpful episode!

What does it mean to effectively serve your customers? Is it anticipating their needs? Is it responding to their feedback? Is it educating them on your subject matter? All of those are great ideas! On this episode of Inspired Insider, you’ll hear from marketing expert Paul Bigham. Paul walks through lessons he has learned in his many years in sales and marketing. A particular lesson that Paul shares is what he calls the “Sock Rack Principal.” This is a lesson he learned in while working retail in men’s clothing. It basically explains that in order to sell something drab or mundane, you need a contrast or counterpoint. Paul’s insights when it comes to sales and marketing are immensely valuable - learn more by listening to this episode!

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: paulbighamlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have the founder of The Yes Bar, Abigail Wald. The YES Bar was born in 2012 in their kitchen in California. Her younger son had a lot of food sensitivities and health challenges, and she had to say "no" to most things he wanted to eat. She wanted to create something that she could say YES to every time. People can get a Yes bar on yesbar.com, Amazon, and they are in about 200 stores across the country.

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Abigail Wald.
  • [2:30] Abigail talks about how business partners came into the picture.
  • [10:30] Challenges faced along the way.
  • [14:45] Milestones that Abigail has celebrated.
  • [17:00] What’s next for The Yes Bar?

In this episode…

What does forming a partnership in business look like? How do you know who to partner with and who will play which roles in the company? Imagine finding someone you feel like you can trust enough to have access to the business that you build. On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Abigail Wald as she opens up about the process of forming a partnership to continue the growth of her small business. The process wasn’t easy but Abigail came out the other end with solid business partners who have allowed her to position her company in a way for it to thrive and succeed in the marketplace. To hear more about Abigail’s story, make sure to listen to this episode!

What is your plan to deal with difficulties in business as they arise? Do you foresee yourself engaging with a proactive or reactive approach? How will you and your team learn from challenges faced along the way to find success in spite of the roadblocks? On this episode of Inspired Insider, you’ll hear from entrepreneur Abigail Wald as she goes over the key takeaways that she and her team have learned from as they’ve experimented and developed their products. Abigail’s attitude and mindset around failures and challenges are refreshing, she doesn’t see them as a waste but as a valuable lesson to learn from in order to move forward. Find out more from Abigail and her team on this episode!

What do you do to keep up your successful momentum in life and business? Do you live for the reward, do you love checking off the goals you’ve accomplished, or do you enjoy celebrating the milestones with those who have helped you make on your journey of success? For Abigail Wald and her team at The Yes Bar, they celebrate milestones. In just a few minutes, Abigail can tick off a whole impressive list of things she is proud of that her team has accomplished. In fact, Abigail is so proud of her company’s product that she’s confident that there isn’t anything anyone can find about it to say “No” about! Learn more about Abigail’s fascinating journey on this episode of Inspired Insider - you don’t want to miss it!

Resources Mentioned on this episode

Sponsor for this episode


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: abigailwaldshort.mp3
Category:general -- posted at: 5:00am CDT

Marc Werner is the founder of Nature’s Sleep and GhostBed.com. He founded the company in 2001 and grew it to over 11 factory and warehouse locations worldwide in the US, Brazil, and Spain. They have sold millions of mattresses and offer a 20-year warranty. He learned the value of maintaining high-quality products from his family of inventors and innovators.

Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy introduces his guest, Marc Werner.
  • [2:00] How has Marc learned business from his family members?
  • [7:00] Marc talks about the decision to sell the Werner family business.
  • [10:00] Lessons learned from previous business experiences.
  • [13:00] Marc’s work with a software company.
  • [19:00] Dealing with miserable back pain which led to Marc starting Ghostbed.
  • [29:30] How Marc started to sell his product.
  • [32:30] Building a reputation.
  • [35:00] Why did Marc create Ghostbed?
  • [40:00] Building a quality team.
  • [44:00] What software do Marc and his team use?
  • [47:00] Lowest and proudest business moments for Marc.

In this episode…

What is your company’s secret advantage? Is it your team, your branding, your market presence, or your product’s quality? Does your customer base know what your advantage is? How do you champion and celebrate it? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Marc Werner. Marc comes from a rich family history of business leaders and innovators. Throughout his career, Marc has relied on his experience gained working in the family company to deliver high quality products to his clients, not matter the industry he’s worked in. To hear more about Marc’s story, make sure to listen to this episode!

What lessons have you been able to take with you from the legacy of your family? Does your family value loyalty, honesty, compassion, consistency, or a strong work ethic? For good or ill, we often end up carrying the values that our family passes on to us. On this episode of Inspired Insider, you’ll hear from Marc Werner as he opens up about his family history and how he has been able to draw significant inspiration from many business leaders that have come before him. Marc’s story is filled with successful moments and difficult moments - he shares what he has learned from both on this episode. Don’t miss it!

Some of the best business ideas come from a place of personal pride or personal pain. If you think about it right now, you know this to be true. The same is true of Marc Werner and how he started Ghostbed. Marc had been suffering from neck and back pain for years which led him to innovate and start the journey that led him to work in the sleep mattress industry. Marc wanted to help people get access to high quality products that would help them experience relief from the kind of pain he had experienced. Marc’s dedication to providing high quality products is truly inspiring. Learn more about Marc’s motivations and more on this episode of Inspired Insider!

What does it take to build your own carved out space in the marketplace? How do you not only create a high quality product but also sell it at a volume and price that makes it profitable? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Marc Werner. Marc walks through how he was able to create a streamlined approach to delivering his product logistically and start to build a reputation of providing a high quality product. Marc was able to do all of this because of his vast experience through his years as a business leader. Find out what lessons and insights you can gain from Marc’s story on this helpful episode!

How important is building a high performing and dependable team to a company’s success? What does it take to build a team like that? Have you ever had the opportunity to be a part team that fits that description? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Marc Werner as he opens up about building his team and leading them toward success. It’s not an easy task and there are always bound to be ups and downs along the way. You don’t want to miss Marc’s helpful lessons on building and managing a thriving team environment - make sure you catch this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: marcwernerlong.mp3
Category:general -- posted at: 5:00am CDT