INspired INsider with Dr. Jeremy Weisz

Today we have Aimy Steadman co-founder of Beatbox Beverages who started the company with Justin Fenchel, Jason Schiek, Dan Singer, and Brad Schultz. They were drawn together by their love for music and the entrepreneurial spirit of Austin, Texas. the founders of Beatbox Beverages set out to make the world’s tastiest portable party punch, and since 2011 have grown into a million dollar company with distribution in Krogers, 7-11, Walmart, HEB, Ralphs and many more all over the country. They were even featured on the hit TV show Shark Tank!

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Aimy Steadman.
  • [3:00] Aimy shares a little bit about her background and childhood.
  • [6:45] How did the idea for Beatbox Beverages come about?
  • [11:20] What was the launch and marketing effort like?
  • [14:45] Amiy talks about the crazy stage of life getting the business off the ground.
  • [17:30] What was it like getting featured on Shark Tank?
  • [23:30] The struggle of growing too fast.
  • [26:00] How did Aimy and her partners grow the team?
  • [29:00] Aimy talks about the marketing strategy for Beatbox Beverages.
  • [30:30] The impact of utilizing brand ambassadors.
  • [33:00] Which celebrities publicize Beatbox Beverages?
  • [37:30] Expanding and experimenting with different flavors.
  • [41:30] What is Beatbox Mixtape?
  • [44:00] The unique challenges of working in the alcohol industry.
  • [45:45] Putting together a compelling video.
  • [48:00] The lowest moment in business so far.
  • [51:30] Managing stress and keeping a healthy mindset.
  • [53:00] Proud moments on the journey.
  • [55:00] Aimy talks about getting her product into retail stores.

In this episode…

Have you ever struggled to figure out which alcoholic beverage to bring to a party? What if there was an instant crowd-pleasing option at your fingertips? The perfect blend of popular and fruity flavors without having to worry about bottles, cans, and glassware? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Aimy Steadman. In her conversation with Jeremy, Aimy opens up about her business - Beatbox Beverages, how she developed this ultimate party punch, what it was like to be featured on Shark Tank, challenges she faced along the way, and much more! You don’t want to miss a minute of this fascinating and engaging episode featuring Aimy and Beatbox Beverages!

Imagine you are in college hanging out with your friends and you decide to start experimenting with different party punch ideas. Then things go so well in your experiments that you decide to see if this idea could get spun into a business idea. This is what happened for Aimy Steadman and her friends at The University of Texas at Austin. Once they decided to take this idea seriously, Aimy and her friends went to work utilizing all the resources that the university had to deploy through their Texas Venture Labs. What can you learn from the origin story of Beatbox Beverages?

In this day and age, it seems that it is every entrepreneur's dream to appear on the hit TV show, Shark Tank. What would you do if your business got selected to appear on that show? Aimy Steadman and her team were floored to hear that they got the opportunity to pitch their brand, Beatbox Beverages to the sharks. While the process with Shark Tank is multilayered and complicated, Aimy was able to successfully pitch her brand and secure the support of Mark Cuban to the tune of $1 million dollars. What would you do with that type of funding? How can you learn from Aimy’s story and best position your brand for success?

Can you really get too successful too fast? If you ask Aimy Steadman, her answer would be, yes! As her team at Beatbox Beverages worked hard to ramp up for their opportunity to appear on Shark Tank, they were unprepared for the hurdle that they would face when it came to logistics and other challenges. Without missing too much time, Aimy and her team bounced back and learned from the challenges they faced due to their inexperience in the alcoholic beverage industry. Does your business have what it takes to bounce back from setbacks and challenges?

How do you make a splash and stand out in today’s marketplace? Your brand needs to do something to make your product or service pop in the eyes of the public. Aimy Steadman and her team at Beatbox Beverages have developed a robust marketing strategy to engage their clients. They’ve secured celebrity endorsements, created a great brand ambassador program, and they have advertised a video featuring a grandmother going to a music festival! All of these approaches serve to highlight that Aimy and her team are on the cutting edge and fiercely connected to what works with reaching their target audience.

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: aimysteadmanlongfinal.mp3
Category:general -- posted at: 5:00am CDT

Today we have Maddy Hasulak who is the founder of Love Grown that started in 2009. Love Grown has a mission to make cereals healthier, their tagline is, “Beans for breakfast.” Their cereals are made with a blend of navy, lentil and garbanzo beans with flavors such as Chocolate and Strawberry Power O’s. In addition to cereals for kids and adults, they also have ancient grain granola and regular granola. They can be found in thousands of stores across in the US such as Sprouts, Kroger, Whole Foods, Safeway, Natural Grocer, and many more. 

Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Maddy Hasulak.
  • [3:00] What has allowed Maddy to successfully market her product to retailers?
  • [4:30] Maddy talks about the ecommerce angle for her brand.
  • [6:00] What was the process of acquiring the Love Grown domain name?
  • [8:00] Maddy shares a low point faced along the way.
  • [10:00] Proud moments on the journey.

In this episode…

What does it take to develop and market a product that utilizes sweet beans? Usually, the last thing you think of when it comes to beans is sweet, right? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Maddy Hasulak. In her conversation with Jeremy, Maddy opens up about getting her Love Grown products on the shelves of grocery stores, why she provides an ecommerce channel for her products, how she acquired the Love Grown domain name, challenges faced along the way, and much more! You don’t want to miss a minute of this fascinating episode featuring Maddy and Love Grown!

As the health food industry continues to grow, many entrepreneurs are looking for ways to jump on the wave and build momentum. Then there are leaders like Maddy Hasulak who work hard to create healthy food products because they care about what they eat and they want others to care about their health too! Maddy and her team at Love Grown have created a whole line of innovative products that can coax even the staunchest critic to give it a try. It sounds crazy to think of breakfast cereal made with sweet beans but they’ve done it! Make sure to check out the full line up of products from Love Grown by clicking the link to their website located at the end of this post!

Are you prepared for adversity as you build your business? Seriously! If you don’t think that adversity will come your way, you are kidding yourself! One of the most constant truths in the business world is the fact that difficult times will come. The question you have to wrestle with is, are you prepared for it? Maddy Hasulak wasn’t completely prepared for the challenges that came her way but she was willing to adapt and learn from them. As she built Love Grown from the ground up, Maddy was prepared to do whatever it would take to make sure her business would keep going. Today, Love Grown is a thriving business with a hopeful plan for the future. What can you learn from Maddy’s story?

Resources Mentioned on this episode

 

Sponsors for this episode

Brand Driver helps ecommerce brands grow online sales and help you to protect your brand. I did a demo and loved how the dashboard is featured visibility so you can see all your reviews and questions that you may have scattered across amazon that need answering but they are on one screen. Go to Brand Driver to find out more!

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Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: maddyhasulakshortfinal.mp3
Category:general -- posted at: 5:00am CDT

Today we have Sadie Scheffer founder of Bread SRSLY, it’s the Bay area's first gluten-free sourdough bread company. The company began late in 2011 after a bout of gluten-free sourdough experiments in Sadie's home kitchen. The bread is free of any gluten, eggs, dairy, soy, sugar, tree nuts, peanuts, potatoes and some other things I am missing....but I am sure it is not free of good taste! She began to send 40, 60, 100 loaves out into the world, delivered by ladies on bikes. Most weeks she biked 100 miles plus to get the bread out. They are now found in stores all over California and have expanded into Arizona and Idaho including some regional Whole Foods and Safeway. Production has gone from her home kitchen to their 6th commercial kitchen.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Sadie Scheffer.
  • [3:00] Sadie talks about dropping out of MIT and navigating her early career.
  • [13:00] What led Sadie to move from the east coast to the San Francisco Bay area?
  • [16:00] Sadie shares her experience in SF and experimenting with gluten-free recipes.
  • [22:30] The decision to start Bread SRSLY.
  • [30:45] Sadie talks about expanding the business and bringing on a business partner.
  • [34:45] Why did people in Sadie’s social circle deliver bread for free?
  • [40:00] Sadie opens up about the evolution of the sales process.
  • [42:20] Showing up at farmers markets, spreading the word, and stocking grocery stores.
  • [48:00] Experimenting with different products along the way.
  • [50:30] What are some products that Sadie and her team are working on?
  • [54:00] Sadie talks about designing new packaging.
  • [59:15] Getting certified gluten-free from the National Celiac Association.
  • [1:01:30] A low moment in business for Sadie.
  • [1:05:15] Milestones that Sadie is proud of.

In this episode…

What does it take to bring a delicious gluten-free bread alternative to the marketplace? Where does the idea come from? How do you build a business like that from scratch? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur, Sadie Scheffer. In her conversation with Jeremy, Sadie opens up about her time at MIT, why she moved to San Francisco, what led her to start a gluten-free bread business, how the company had evolved and expanded over the years, and much more! You don’t want to miss a minute of this entertaining and fascinating episode featuring Sadie!

Have you ever wanted something so bad that you’d do whatever it takes to achieve your goal? While that same drive may not always pan out when it comes to matters of the heart, it can serve you well in the realm of business! What started out as a love inspired move from the east coast to San Francisco soon turned into an amazing business journey for the young startup entrepreneur, Sadie Scheffer. Sadie didn’t have much when she showed up in San Francisco, but once she established roots, Sadie went to work figuring out her next step. After tinkering and experimenting with a few homemade recipes, Sadie decided to take her bread business to the masses!

When you think of a San Francisco based startup, you usually think of something in the tech industry. While Sadie did attend MIT, she was more interested in bringing a viable gluten-free bread alternative to the marketplace. Before long, Sadie had her fledgling business up and running and she found herself not only baking the bread but delivering it by bicycle too! Through a series of ups and downs, Sadie has been able to stabilize her business and really start to bring it to the next level of growth. With valuable lessons learned along the way, Sadie is eager to share Bread SRSLY’s story so leaders like you find the inspiration you need to get out there and make your big idea a reality!

Let’s face it, in the business world you need good people around you if you have any hope of succeeding. How good is your team? Do you need to make some changes? For Sadie Scheffer, the process of getting the right people in the right positions has been a struggle. At first, Sadie relied on friends and acquaintances to help her deliver her gluten-free bread by bicycle. This method only worked for so long before her friends were pleading with her to find a better solution. These days, Sadie has a solid team around her in the kitchen and delivering product! What can you learn from Sadie’s story?

One of the best things about the free market is innovation. There are so many possibilities and options that leaders like you have available right at your fingertips! What are you doing to push the envelope? Sadie Scheffer decided to take her health into her own hands quite literally and went to work creating a product that she wanted to see on the shelves in her local grocery store. Looking back now, having achieved that goal, Sadie is proud of the work she’s done but she isn’t finished! There are still plenty of gluten-free products that she’d love to bring to the marketplace and there are many areas of the country that need products like Bread SRSLY on grocery shelves!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: sadieschefferlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Eddie Levine co-founder a wholesale ecommerce and brand management company which he started in 2012 with his business partner, Greg Gilpin. They have created a multi-million-dollar ecommerce operation in a short period of time and specialize in purchasing products directly from manufacturers, distributors, brand owners, and then warehouse them all under their own roof to sell on various channels. If he were not busy enough, Eddie has an information and consulting arm of his ecommerce business found at WholesaleBreakthrough.com where he teaches others how to tap into the business opportunity. In his limited free time, he also is Director of Operations for the non-profit, Laughs For the Troops which helps raise funds to help increase awareness of traumatic brain injuries and PTSD.

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy welcomes his guest, Eddie Levine.
  • [2:50] Eddie talks about why he created Wholesale Breakthrough.
  • [6:00] Who is a good fit to work with Eddie and his team?
  • [8:00] A low moment that Eddie has faced along the way.
  • [10:15] Eddie shares a moment he is proud of from his career.
  • [11:15] What is Laughs for the troops?
  • [13:50] An innovative idea that Eddie has recently heard.

In this episode…

What would it mean for your business if you could get access to one of the top minds in the ecommerce industry? Imagine the insights and breakthroughs you could achieve with that type of resource! On this episode of Inspired Insider, you’ll hear from ecommerce expert Eddie Levine. In his conversation with Jeremy, Eddie opens up about why he started Wholesale Breakthrough, why he loves giving back to the ecommerce industry, high and low points he’s faced along the way, why he got involved with Laughs for the Troops, and much more! You don’t want to miss a minute of this engaging episode featuring Eddie!

Let’s face it, there is only so much you can learn by reading books and going through courses, at some point, you need to learn from someone who’s been where you are trying to go! You need access to someone who’s got battle scars and war stories, you need to learn from leaders who can identify with your struggles and help you see the big picture. This is where Eddie and his team at Wholesale Breakthrough come in. They have built a reputation around helping high capacity leaders like you cut through all the complexities and get to the heart of what will take your business to the next level. What are you waiting for? Take this opportunity to engage with the best!

How do you plan on giving back and investing in the lives of others in your community? Is it something that is even on your radar? Once you find that one issue or cause that is close to your heart, your time, energy and resources can make all the difference! For Eddie Levine, that cause is Laughs for the Troops. Laughs for the Troops is a non-profit organization that creates events that bring people together in laughter and also increase awareness of the plight that many military members face upon returning from combat. Hearing from Eddie, you really get the sense that he is passionate about not only giving back to the ecommerce community but giving back to help others in any way he can. What can you learn from Eddie’s story?

Resources Mentioned on this episode

Sponsor for this episode

The Internet Retailer Conference & Exhibition – better known as IRCE – is your one-stop-shop for all of your e-retail needs. This conference and trade show offers you everything your business needs to stay ahead of your competition, in one simple location. IRCE is right around the corner in Chicago so go to www.irce.com to find out more.

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Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: eddielevineshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Jon Olafsson, co-founder of Icelandic Water Holdings. He has spent the last 30 years building successful companies from the ground up and transforming them into industry leaders and he has done this in a variety of fields including entertainment, media, construction and many more. Jon started to build a media and broadcasting portfolio when he founded Skifan, Iceland’s largest music recording and distribution company with distributing rights for a variety of music and film companies such as Sony, Universal, Warner Music, Columbia Pictures, Miramax, 20th Century Fox and more. Jon co-founded the Icelandic Broadcasting Corporation (IBC), before moving into television in 1990, when he took over the Icelandic Television Corporation (ITC). In 1999, Jon merged all of his companies (Skifan and IBC) under one umbrella to form Northern Lights Communications, Inc. (NLC) – Olafsson served as chairman until November 2003 when he sold everything and stepped down to co-found Icelandic Water Holdings with his son in 2004. Jon oversees Icelandic Glacial water which is born and bottled in Ölfus, Iceland. It is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. Which means it is an environmental pioneer in the industry, using 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Jon Olafsson.
  • [3:45] Jon talks about his childhood.
  • [9:10] How did Jon get involved in the music industry?
  • [14:00] What skill set allowed Jon to manage so many bands? When did TV come in?
  • [19:00] Why did Jon decide to merge all his companies into Northern Lights?
  • [20:30] Storytelling is vital.
  • [24:30] Jon talks about the design of Icelandic Glacial’s bottle.
  • [27:30] How have the PH levels of Icelandic’s water helped with health concerns?
  • [30:20] What led Jon and his team to get involved in Flint, Michigan?
  • [32:00] Why did Jon decide to sell his businesses in 2003?
  • [35:30] The hardest aspect of the bottled water industry.
  • [38:15] Jon talks about competition and how his brand is faring in the US.
  • [42:00] What was it like to start building a team from the ground up?
  • [46:00] One of the lowest moments in business so far.
  • [47:20] A proud moment in business for Jon.
  • [48:45] Why you should check out Iceland’s premier music festival.

In this episode…

What role does storytelling play when it comes to marketing? Is it an important aspect or just an add-on? Can storytelling really make much of a difference in business? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Jon Olafsson. In his conversation with Jeremy, Jon opens up about his childhood in Iceland, how he got started in the music industry, why he got into the television industry, the power of storytelling, what led him to disrupt the bottled water industry, and so much more! You don’t want to miss a minute of this engaging episode featuring Jon!

What was the opportunity that led you to your current career path? Did you ever think that you’d end up down the path you are on today? For Jon Olafsson, his career started in the music industry then went to the television industry and finally led to where he is now with his work in the bottled water industry. The best part is that he didn’t have any plan for ending up where is today! Jon is a prime example of a leader who has seized every opportunity that has come his way. What can you learn from Jon’s story?

Did you know that storytelling is vital to a brand’s success? It’s true! Think about the way you talk about your service or product, chances are, you are telling a story to convey the significance of your commodity. Too often, businesses don’t realize that they are in the storytelling business and they fail to tell their story well. Jon Olafsson has honed his craft over his many years in business and excels at telling the story of his brand. In fact, he was so efficient in telling Icelandic Glacial’s story that he convinced a large distributor to drop their search for bottled water partner and go with them!

How can your business take part in providing social good? Would you jump at the chance if the opportunity presented itself? Is it part of your business’ makeup to engage in tangible ways to help locally? When the opportunity arose for Jon and his team to help out in Flint, Michigan with their water crisis, they jumped at the chance. Due to their swift action and involvement, a whole wave of businesses decided to get involved and provide helpful solutions. You don’t have to wait for a crisis to arise to do good! Make a plan today to positively impact your community!

What would it mean for you to create a legacy that you could pass on or even share with your children? Imagine what it would be like to empower your children to pursue their goals and work alongside them. Jon Olafsson didn’t have to dream about this possibility for too long before he went to work with his son building Icelandic Glacial. According to Jon, running the business with his son is a dream come true. Together, father and son are striking deals and making a name for the once small bottled water startup. Let the Olafsson’s story serve as an inspiration for you as you look to build your legacy and impact the next generation!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: jonolafssonlong.mp3
Category:general -- posted at: 5:00am CDT

Today we Dame Stephanie Shirley, known to business contacts as Steve because in a male-dominated business world she would sign letters with her pen name. She has an amazing book called, "Let It Go" where she documents her life and starts with her experience as an unaccompanied child refugee at age 5 where her parents wanted to protect her from perishing in the Holocaust. Her early experience of the 'glass ceiling' at work because of gender discrimination encouraged her to set up her own business which, she did in 1962 with only 6 pounds. Dame created one of UK’s first software startups. She forged the path for not only women but the whole computing industry. While planning to start a family, Dame hit on the idea of offering part-time employment to professional women with dependants. Essentially, she had pioneered freelance driven business and wanted it to be woman-owned. The IT business prospered with a lot of hard work and, in 1996 the company was floated on the London Stock Exchange earning hundreds of millions of pounds and had employed 8,500 people. This wealth has enabled her to devote her time and resources to giving something back to society, Dame ranks among the world's leading philanthropists. In 2013, she appeared on BBC Radio and discussed why she had given away more than £67 million of her personal wealth to different projects. She has supported strategic projects in the fields of autism (her son, Giles was autistic) and IT. Her focus on autism is done via The Shirley Foundation. They facilitate scientific research aimed to understand what Autism is as opposed to what it looks like.

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Dame Stephanie Shirley.
  • [4:10] Dame Stephanie talks about caring for her son, Giles.
  • [9:00] What is the Shirley Foundation?
  • [11:20] How has the field of autism research advanced over the years?
  • [14:45] AI is the future.
  • [16:15] Why we should embrace the perspective of autistic individuals.
  • [19:50] Dame Stephanie’s high point in her career.

In this episode…

What does it look like to devote your wealth and influence to leaving a legacy through philanthropy? How do you choose which causes are worth your time and resources? On this episode of Inspired Insider, you’ll hear from renowned philanthropist and pioneer, Dame Stephanie Shirley. In her conversation with Jeremy, Dame Stephanie opens up about caring for her son, Giles, why she started the Shirley Foundation, how the field of autism research had evolved, why society needs to embrace the perspectives of people with autism, and so much more! Don’t miss a minute of this powerful episode featuring Dame Stephanie Shirley!

As a leader, you know what it is like to enjoy certain benefits and privileges because of your status and your position. Have you ever considered leveraging your privileges to positively impact the lives of vulnerable individuals in your community? Dame Stephanie Shirley has committed a significant portion of her personal wealth and resources to the field of autism research. Having raised a son with autism, Dame Stephanie became aware of the lack of resources and research allocated to understanding this topic. She founded Autistica in 2004 which has gone on to raise over £8.5 million in support of autism research. What can you learn from Dame Stephanie's story? How will you leverage your position and power to help others?

What is the future of business? How do some of the most talented and successful minds in the business world view the future? When presented with this question, Dame Stephanie was quick to point to Artificial Intelligence. Having witnessed the rise of modern automation, Dame Stephanie is convinced that the future will only continue to build on these advances. Are you ready to embrace the future? Is your business prepared? Don’t sit on the sidelines, lead the way in your industry! Learn from the likes of Dame Stephanie and other leaders so you can maintain a competitive edge!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: damestephanieshirleyshort.mp3
Category:general -- posted at: 5:00am CDT

Today I have a force of nature, Adrienne Richardson. First of all, you don't mess with a hockey mom from New Jersey. I like to brag about her that she is one of the top marketing experts around. I don't like to pigeonhole her even though it is on her site that she is a Facebook Ad expert because she is so sharp when it comes to messaging, copywriting, funnels and direct response marketing and there is so much more that goes into the campaigns that she runs for people. What I want Adrienne's tagline to be is "Hi, I am Adrienne and I drive cold traffic (people who don't know you) into an automated webinar and have it spit out millions of dollars on the other side." Of course, Adrienne work with top people who have systems in place to do this and she has spent tens of millions of dollars on Facebook so she knows what works and what doesn't. Adrienne has a laundry list of amazing clients like Russ Ruffino, University of California, and many more.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Adrienne Richardson.
  • [3:00] Adrienne talks about delivering babies in an ambulance.
  • [5:00] The how Adrienne got the name, “the Latrine Queen” & lessons from the military.
  • [13:15] How Adrianne instills discipline and life lessons in her children.
  • [19:40] Adrienne talks about getting laid off of work while pregnant.
  • [24:00] What was Adrienne’s parenting magazine like? What did she learn?
  • [26:30] The value of expressing vulnerability.
  • [29:45] A lesson in setting your own worth for your work.
  • [40:30] Your funnel is your customer’s journey.
  • [45:00] What are good conversion rates for Facebook Ads?
  • [47:15] Can you send people directly to a sales page and get results?
  • [48:45] What was it like working with the University of California?
  • [51:00] How the right image can drive traffic.
  • [55:45] What makes for compelling sales copy?
  • [59:40] Do’s and don’ts of targeting an audience.
  • [1:02:00] Adrienne talks about how she helps her son adopt a healthy mindset.

In this episode…

What are your skills, talents, and time worth? Do you have a value in mind or do you end up drawing a blank? How do you discover your worth? On this episode of Inspired Insider, you’ll hear from business leader and marketing expert, Adrienne Richardson. In her conversation with Jeremy, Adrienne opens up about her experience in the military, what it was like getting laid off while pregnant, how she came up with the idea to start her own magazine, what led her to discover her professional value, and so much more! You don’t want to miss a minute of this engaging episode with Adrienne!

Where do your most important values come from? Did they come from your family or were they shaped by life experiences? How have those values played out in your personal and professional life? For Adrienne Richardson, it was her time in the military that taught her the most about herself and how she’d go on to live her life at home and in her career. The primary values that Adrienne came away with from her time in the military are her work ethic and her commitment to excellence. Not only have these values shaped her career, they’ve also shaped her parenting. How can you learn from Adrienne’s story?

The chances are, if you’ve struggled with something in your life, you aren’t alone! That may sound like a pat answer or a flippant response but at the end of the day, it’s true! Too often people go through life assuming that some of the most difficult challenges they face are unique to their situation and mathematically speaking, that’s impossible. Someone somewhere has experienced what are you are currently struggling with. Adrienne Richardson discovered this truth when she started opening up about her postpartum depression in her parenting magazine. Before long, the letters of support and gratitude started flowing in reminding Adrienne that she was not alone. This episode gave Adrienne profound insight into how people respond that would go on to serve her well in her career as a marketer.

When was the last time you paused in your daily scroll through social media at a section of text? Chances are unless it was an important update from a close friend or family member, you kept on scrolling. These days, images are edging out text more and more when it comes to social media and web advertisements in general. What can you do to make sure your ad or attempt at engagement actually works? According to web marketing expert, Adrienne Richardson, you need to start putting out eye-grabbing photos and not just any photos but positive ones! Over the course of her research, Adrienne has found that positive images of animals, in particular, end up getting the most audience engagement. How will this news impact your strategy?

What is the state of your mindset? Are you out there excelling because you have your head in the game or do you find that you are actually your own worst enemy? Too often business leaders from all backgrounds go through life knowingly engaging in self-sabotage. Don’t let yourself fall that same mistake! Businesswoman Adrienne Richardson knows the value of cultivating a healthy mindset. Going back to her time in the military, Adrienne learned that in order to accomplish what you set out to do, you’ve got to have the mental toughness and fortitude to go the distance. Lessons around creating a healthy mindset have been so formative for Adrienne, she’s even taking the time to pass those hard-fought lessons on to her children. What are you waiting for? Put a plan in place to get your mindset in shape today!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: adriennerichardsonlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Habib Salo, CEO of Young Nails. They have been serving the nail care industry for over 20 years. Habib and Greg (Habib’s older brother) run the business and their mom decided to start her own business at the age of 49. She had a passion for the nail industry and they did everything to support her. Greg, the older brother, became a licensed nail technician after switching gears from firefighter training. Habib took a detour from medical school and a life in music. Young Nails Inc., is a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3000 stores.

Here’s a glimpse of what you’ll learn:

  • [1:40] Jeremy introduces his guest, Habib Salo.
  • [3:05] What are the future plans for Habib and Young Nails?
  • [5:50] Why Young Nails manufactures their own products.
  • [7:15] How staying connected to social media helps Habib stay on top of trends.
  • [8:15] Habib talks about how he connected with Azriel Ratz.
  • [11:45] Low moments faced along the way.
  • [15:00] What is driving Habib on his journey?

In this episode…

What does it take to track trends and keep your business on the cutting edge of your industry? Why does staying on top of trends matter? On this episode of Inspired Insider, you’ll hear from innovator and business leader, Habib Salo. In his conversation with Jeremy, Habib opens up about his plans for Young Nails’ future, why he is so passionate about / house manufacturing, how he stays on top of industry trends, challenges he has faced along the way, and so much more! You don’t want to miss a minute of this engaging episode featuring Habib and Young Nails!

Do you have a plan to track trends so your business can keep a competitive edge? Better yet, what can your business do to be the trendsetter? According to Habib Salo, Young Nails keeps a finger on the pulse of industry trends by staying active on social media. By not only cultivating a social media presence but engaging with people on social media, Habib and his team are able to track what direction trends are headed. What can you and your business learn from Habib’s approach? How will you make sure you tracking trends?

One of the buzzwords in society today is authenticity. People are craving real and honest brands and personality to follow. Gone is the reign of superficial and bland brands, raw and authentic is in! Habib Salo and his business, Young Nails seem to be embracing this trend toward honest and transparent brands. One way they embrace this image is by keeping their product manufacturing in-house. Habib is proud of the fact that Young Nails keeps a close eye on their product quality standards so they can assure their customers that they’ve done everything they can to earn their trust and loyalty. Young Nails is a great example of a brand highlighting and leveraging their messaging and values!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: habibsaloshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Justin Christianson, he went from bull rider and electrician to eventually co-founding Conversion Fanatics which helps companies double customer sales and profits with A B testing...not in all cases of course..they are a full-service conversion rate optimization company and have worked with companies like Hertz, Paypal, Investors.com, BlueJeans.com and MORE!

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Justin Christianson.
  • [3:00] Justin talks about the issue of cart abandonment.
  • [11:00] What was Justin’s start in direct marketing like?
  • [17:00] Maximizing the initial purchase.
  • [23:45] Software applications that Justin recommends.
  • [27:00] What works best when it comes to guarantees?
  • [31:00] Why optimizing product pages can boost sales.
  • [40:00] Justin talks about how he’s built his website to maximize conversions.
  • [47:00] Who uses Conversion Fanatics?
  • [51:00] How Justin and his team help their clients.
  • [54:00] Testing for clients that have failed.
  • [58:00] Justin’s favorite case studies.
  • [1:02:00] One of the lowest moments in business for Justin.
  • [1:05:15] What it takes to get “Unstuck.”
  • [1:08:30] A huge milestone in business.
  • [1:10:30] Justin talks about bull riding.

In this episode…

What can you learn from a website optimization expert? How can your business improve and grow by implementing these time-tested lessons and insights? On this episode of Inspired Insider, you’ll hear from web expert and entrepreneur, Justin Christianson. In his conversation with Jeremy, Justin talks about his background in direct marketing, software that he’s found helpful, what it takes to optimize a website for the best conversations, how to get unstuck in life and business, and so much more! Don’t miss a minute of this helpful and engaging episode!

How has your past business experience helped you in your current role? Are you able to carry some of those lessons into your current work? For Justin Christianson, it was his previous career in direct marketing that helped him cultivate a keen eye for what it takes to get a customer to follow through the sales process. Learning from the likes of Gary Halbert, John Carlton, and others, Justin has been able to hone his approach and that of his business, Conversion Fanatics. What can you learn from Justin’s journey?

Is it really worth it to offer your customers any type of guarantee? Does the payoff of assuring your customers of a risk-free purchase really outweigh the few who will abuse the policy? According to Justin Christianson, the answer is yes! When you are able to put your customer’s natural aversion to risk in the back of their mind, it’s a win! If you are wary of offering a long-term guarantee, consider even a short-term guarantee. Think of the things that put your mind at ease as a customer and do what you can to implement those same practices.

Are you leaving money on the table? Seriously? Have you done everything you can to optimize your website so customers have an easy to use experience? When was the last time you took a critical eye to your sales process? Conversion Fanatics exists to help business leaders like you get the most out of your efforts online. Justin Christianson and his team have worked hard to develop tools and methods that create an environment that benefits both buyers and sellers. How can you take Conversion Fanatics’ approach as inspiration to better your business?

As a business leader, you know that it’s not always easy to find the resources you need to succeed. What led you to the resources you use on a regular basis? What are you doing to give back and invest in the next generation of leaders in your industry? If you want a great place to go for resources to help you when it comes to building a successful ecommerce business, you’ve got to check out Conversion Fanatics. Make sure to check out the resources section at the end of this post for software and tools that Justin Christianson has used!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: justinchristiansonlongfinal.mp3
Category:general -- posted at: 5:00am CDT