INspired INsider with Dr. Jeremy Weisz | Inspiring Interviews | Entrepreneurship | Inspirational Stories | Business Lessons |

Jordan Gal is founder of CartHook. Their software recovers lost revenue by contacting people who don’t finish the checkout process. He previously ran a successful ecommerce business that was acquired.

Here’s a glimpse of what you’ll learn:

  • [0:43] Jeremy’s introduction of Jordan Gal, founder of CartHook.
  • [1:08] What are some of the best things ecommerce business owners should take action on right now?

In this episode…

For any business owner, finding ways to grow and connect with the target market are the keys to success. Jordan Gal is no stranger to growing an ecommerce business into a resounding success, so much so his last business was acquired.

In this short chat with Jeremy, Jordan shares some tips and strategies to help you connect with areas of opportunity in order to grow your ecommerce business. He offers insight into how you can analyze all areas of your business to identify what’s working, what’s not, and how to improve.

Jordan discusses the value of “doing a sweep” of your business. He talks about what areas to look at, what to look for, and some tactical steps to take to make improvements.

From optimizing your shopping cart page to analyzing various channels, it’s clear Jordan understand how to help you connect with your market in order to make a bigger impact.

Resources Mentioned on this episode

Direct download: jordangalonequestionfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Matt Miller is Founder of School Spirit Vending. The combined efforts of his business and his franchisees, allowed them to sell  over 5 million stickers last year alone while helping schools raise funds. School Spirit Vending has accumulated over $12 Million in sales over the past few years.

Here’s a glimpse of what you’ll learn:

  • [0:39] Jeremy’s welcome and introduction to this episode with guest Matt Miller, founder of School Spirit Vending.
  • [0:01:10] Did you ever think you’d sell over $12M in stickers?
  • [0:01:39] What were you thinking when you first started this?
  • [0:02:50] Can you share something that was really tough at the time that you can laugh about now?
  • [0:04:45] How do you handle tough situations like that with your family?
  • [0:06:41] The transition from job to entrepreneur.
  • [0:08:30] When did you transition full-time into being an entrepreneur?
  • [0:09:25] What made things change around 2008-09?
  • [0:10:35] Matt shares his sales pitch.
  • [0:11:29] Some obstacles you face when you try to get vending machines into restaurants.
  • [0:13:16] Matt discusses his decision to enter the Air Force and the experience of being in the military.
  • [0:20:02] Matt talks about some of the campaigns he saw that worked during his time in the industry.
  • [0:27:53] The decision to get into vending machines and the success Matt had right away.
  • [0:32:06] The next major milestone with vending machines.
  • [0:39:16] The benefits to schools of having one of your machines.
  • [0:39:53] The transition into franchising.
  • [0:42:58] Structuring the franchise model.
  • [0:46:16] One mistake you train franchisees to avoid.
  • [0:55:55] Matt’s favorite success story with franchisees.
  • [1:00:15] The low point for Matt in his journey.
  • [1:02:41] The proudest moment for Matt.
  • [1:05:35] How to connect with Matt.
  • [1:07:11] Matt’s comic book company.

In this episode…

Accumulating over $12M in sticker sales is no small feat - and it wasn’t always easy. Matt discusses his road to success and the many obstacles he faced along the way, including going from “hero” to “zero” in his career and having major financial issues as a result. Through his focus on survival, Matt discovered the vending business. Things were tough, and Matt worked hard to turn things around for himself and his family. He shares how he managed to beat the odds and build a hugely successful business.

Matt shares his low point, which came after suffering a career setback that caused him to lose a huge chunk of his annual income. He discusses with great honesty what it was like to be in such dire straits with a family to support and why he chose to be totally honest with his children about their situation. Matt also shares the lowest point - being forced to buy York Peppermint Patties instead of birthday cake, because that was all they could afford. To this day, Matt and his family have Peppermint Patties on birthdays as a reminder of how far they’ve come.

Matt discusses his experience in the military and the decision to leave the Air Force to give corporate America a shot. He talks about some of the frustrations of his corporate job and what eventually pushed him in the direction of entrepreneurship. Matt shares insight into the 7-year grind of transitioning from his corporate job into being a full time entrepreneur.

As they close out their chat, Jeremy and Matt talk about some of the things that have inspired him along the way and how he’s managed to transform his business from 1 used gumball machine in a restaurant to a flourishing million-dollar business. He also discusses the decision to franchise and what it’s like to see the success of his franchisees. Matt closes with his proudest moment: being able to pay cash for his kids’ college tuition. That’s the stuff a success story is made of.

Resources Mentioned on this episode

Direct download: mattmillerfinalinterviewfile.mp3
Category:Inspiration & Overcome Challenges -- posted at: 5:00am CDT

Kenny Kane has been coding since the age 13 and began his career as a pharmacy technician at the age of 15.  

Kenny is COO and Cofounder of StupidCancer.org where he oversees eCommerce, content curation,and much more. He has also helped develop corporate relationships such as Siemens, General Motors, Seattle Genetics and many more.

Here’s a glimpse of what you’ll learn:

  • [0:41] Jeremy’s introduction of Kenny Kane, co-founder of StupidCancer.org
  • [1:10] What best tips do you have to help people increase their eCommerce business.
  • [3:07] What has been one of your proudest moments in your eCommerce journey?
  • [4:02] Winning Non-Profiteer of the Year.

In this episode…

Working in the nonprofit space isn’t for everyone. It comes with its own set of unique challenges, but it also can be tremendously rewarding. Kenny shares some of the ups and downs of the business, offering valuable insight into how he managed to grow the Stupid Cancer eCommerce business so effectively.

Kenny gives his top tips for fellow eCommerce professionals - offering tactical ideas that can truly transform your business. His main tip? Find the intersection of minimum orders and profit. Kenny also discusses the value of finding ways to improve efficiency by automating wherever possible.

Jeremy asks about the proudest moments of Kenny’s experience with Stupid Cancer. Kenny gives insight into the pride he feels in seeing people posting pictures of their shirts and the difference it makes in their lives. He talks about how rewarding it is to be a part of helping them come to terms with their cancer diagnosis.

In closing, Kenny discusses what it was like to be named Nonprofiteer of the year by the NYC chapter of the Young Nonprofit Professionals Network. He also talks about his role in YNPN today and why he’s passionate about the work they do.

Resources Mentioned on this episode

Direct download: kennykaneonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Eytan Wiener is co-founder and COO of Quantum Networks, founded with Ari Zoldan and Jonathan Goldman. They grew from 0 to $30million in sales in just under 4 years.  They sell items such as wireless routers, signal boosters, hard drives and much more. It all started with Eytan and 2 friends in a cubicle.

Here’s a glimpse of what you’ll learn:

  • [0:41] Jeremy’s welcome and introduction to this episode with guest Eytan Wiener, co-founder of Quantum Networks.
  • [1:22] Eytan’s background in dental school and his motivations for initially pursuing that career.
  • [2:47] Some tips you can implement to boost your business.
  • [4:43] The main channel people should be thinking about.
  • [6:12] What was working early on?
  • [9:54] What was working for you with SEO and online to gain customers?
  • [18:12] Some surprises for Eytan as far as conversion.
  • [22:30] Talk about the checkout process - what do you do to optimize that?
  • [33:57] What can you do without redoing your whole site to make it easier to use on a mobile device?
  • [39:40] Tips on pricing products.
  • [46:12] What are some things you look for in what to sell next?
  • [50:40] What else works as far as increasing the dollar value of a customer who is shopping for something else?
  • [52:12] Some examples of a value add that customers respond to.
  • [54:19] What’s your process for dialing in tech support in order to add value to the customer.
  • [58:47] Some things you can do outside of your website to improve quality and sales.
  • [01:13:22] Discussing the process of hiring and one of Eytan’s favorite hires for the company.
  • [01:24:41] What was the biggest gamble you’ve taken with products?
  • [01:28:32] What were some of the challenges early on compared with today?
  • [01:33:45] What’s your biggest challenge today?
  • [01:42:40] What makes a company decide to release numbers publicly?
  • [01:46:16] How to connect with Eytan.
  • [01:47:11] What do you see in the future for the company?

In this episode…

From the early days of being 3 friends in a cubicle to running a multi-million dollar company, Eytan and his partners have gained a lot of insight into what works - and what doesn’t - when it comes to growing a business. Throughout this chat with Jeremy, Eytan shares tips and strategies, obstacles, wins, and much more. With an impressive evolution from idea born in a cubicle to planning for what will certainly be a hugely successful future, it’s clear Quantum Networks is here to stay.

Eytan discusses how the Quantum team decided which channels to focus on - and how that’s changed through the years. He also gives insight into why it’s essential to focus on checkout efficiency and offers a tip that can help your business gain the edge over the competition. Eytan goes on to discuss some of the early products Quantum offered and the evolution they’ve seen in terms of product offerings.

Eytan shares one of his key strategies for attracting customers: content. He discusses why posting quality content helped them in the early days to gain customers and grow as a business. Eytan also talks about the value of continuing to focus on content, even after you’ve found success.

In closing, Eytan and Jeremy discuss some early challenges for Quantum, as well as the biggest gamble they took in early on. Eytan also shares the biggest challenge they faced in the beginning, along with their biggest challenge today. Even with a few bumps in the road, there’s no doubt Quantum has found their niche and they continue stand above the rest.  Eytan shares actionable tips and valuable insight to help other ecommerce businesses gain the edge.

Resources Mentioned on this episode

Direct download: eytanwienerfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Steve Chou is founder of bumblebee linens and mywifequitherjob.com He is a smart dude ...how do I know that? Because he has bachelors and a masters degree in electrical engineering from Stanford University.

He not only runs multiple six figure businesses but also is a hardware engineer by day and entrepreneur by night - in addition to being a husband and dad of 2 kids.

We met at a mastermind meeting that John Corcoran and I put together SF.

Here’s a glimpse of what you’ll learn:

In this episode…

Steve Chou is no stranger to navigating the world of ecommerce and coming out on top. Steve’s business, Bumblebee Linens, has become hugely successful - being featured on the Today Show and in magazines like Real Simple, Brides, Martha Stewart Weddings, and many others.

In this short chat with Steve, Jeremy asks for some actionable tips and strategies that can help people grow their ecommerce business. Steve discusses the difficulty of being seen in a highly saturated market, which has been commoditized by Amazon. He shares some tips to help your business gain traction in a highly competitive market.

Steve discusses the value of establishing your own brand presence in the market and he offers insight into how you can do that: content. Steve talks about why it’s important to put out content and how it helps you connect with your target market and, therefore, grow your business.

Steve goes on to discuss how he uses this content strategy during product launches and why it helps him sell products.

Resources Mentioned on this episode

Direct download: stevechouonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Jason VandeBoom is founder of ActiveCampaign which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing.

Here’s a glimpse of what you’ll learn:

  • [0:40] Jeremy’s welcome and introduction to this episode with guest Jason VandeBoom, founder of ActiveCampaign.
  • [2:43] Who should be using ActiveCampaign?
  • [3:30] Jason discusses the evolution of ActiveCampaign since its beginning in 2003.
  • [7:24] Transitioning from multiple products to focusing solely on email marketing.
  • [8:01] Some misconceptions about ActiveCampaign.
  • [11:01] Jason discusses some things he’s had to “put his foot down” about in order to ensure value added marketing by clients.
  • [13:39] Do you actively pursue partner campaigns?
  • [17:24] Some of the most popular integrations ActiveCampaign offers right now.
  • [21:22] Jason’s introduction into the tech field.
  • [23:53] Jason’s original aspirations as a young person.
  • [27:45] Jason’s work experience in web design and contact management.
  • [31:47] The evolution of the ActiveCampaign product offerings after starting email marketing.
  • [40:03] Some other challenges ActiveCampaign faced.
  • [45:06] Some actions that it takes to have a client enter the sales pipeline.
  • [56:35] Some of the biggest challenges ActiveCampaign is facing now and how Jason plans to overcome them.
  • [1:02:43] Some of the milestones of the last 5 years.
  • [1:07:18] What’s been the lowest point for ActiveCampaign?
  • [1:08:34] What was the most painful part as far as products?
  • [1:10:11] How do you disconnect from that level of stress when you go home?
  • [1:11:46] The proudest moment for ActiveCampaign.
  • [1:12:36] What are you most excited about in the future of ActiveCampaign?
  • [1:13:32] The proudest customer experience you’ve had.
  • [1:14:29] What’s the most unique type of business you work with?
  • [1:15:10] Jason’s final thoughts.

In this episode…

For Jason VandeBoom, finding success with his flourishing company ActiveCampaign came with its fair share of bumps in the road. From the early days of the company back in 2003, there has been an evolution of both product offerings and its approach to the customer experience. Jason discusses everything from the start of ActiveCampaign to the obstacles they’ve faced as they’ve grown.

In the early days of ActiveCampaign, they were a product focused company. Jason discusses how they evolved into email marketing and what encouraged them to pursue a more focused avenue. He also shares the process of introducing email marketing as a product offering and how it grew from a small option to their main focus.

Jason goes on to discuss in more detail the process of transitioning from 8 products to focusing on email marketing. He shares how the transition began in 2010 and why it took until 2014 to complete the process. Jason also offers insight into some common misconceptions about ActiveCampaign and how they deal with these issues.

As they continue their chat, Jason and Jeremy discuss how ActiveCampaign uses partner campaigns to add value to the client. He gives insight into some of the more popular integrations and how their products evolved after the introduction of email marketing. In closing, Jason shares the high point, low point, and some milestones for the company, as well as what he sees in the future of ActiveCampaign as it continues to grow.

Resources Mentioned on this episode

Direct download: jasonvandeboomfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Craig Ballantyne has helped over 1.5 million people with his Turbulence Training and Home Workout Revolution exercise programs.

He has been a fitness expert to Men's Health magazine since 2000, and is co-owner of the popular success newsletter, EarlytoRise.com, where they reach hundreds of thousands of people daily with success, fitness, and self-improvement advice.

He is the author of The Perfect Day Formula: How to Own the Day and Control Your Life.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Craig Ballantyne, founder of Early to Rise and author of The Perfect Day Formula.
  • [1:14] What’s been the lowest moment, and how did you push through it?
  • [3:28] Dealing with severe anxiety and overcoming it.
  • [3:58] One of Craig’s proudest moments.
  • [4:49] The inspiration behind The Perfect Day Formula Book and the kit.
  • [6:52] What is The Golden Ticket?
  • [7:46] Some flaws Craig has discovered when people follow the Perfect Day Formula.
  • [9:55] Where to find The Perfect Day Formula and get more information about it.
  • [10:55] What else do we need to know about The Perfect Day Formula?

In this episode…

It’s clear Craig has a solid background in helping people maximize their health and therefore their lives. Not only is he a proven fitness expert, but Craig is also a master at helping people add structure to their lives and create more freedom through his book, The Perfect Day Formula. Like all success stories, Craig’s has its share of ups and downs.

For Craig, the lowest point came back in 2006, when he found himself struggling with severe anxiety attacks. Craig discusses what it was like to experience these attacks daily, for a period of about 6 weeks, and how he was able to overcome the anxiety. He offers insight into how the formula he shares in his book played a key role in helping to improve Craig’s health and life by getting rid of anxiety and understanding how to better manage it when it starts to come back.

Craig goes on to discuss some of his proudest moments over the years. For him, getting his book published was a huge moment and one that gives him a sense of pride. Craig also discusses taking over Early to Rise and the thrill of the Toys for Tots drive he does each year. For Craig, success comes in many forms, most notably in helping others.

In closing, Craig and Jeremy talk about The Perfect Day Formula, the Kit, and The Golden Ticket. Craig offers insight into how the Kit sets people up for success and gives a glimpse into what’s included in the Perfect Day Kit. He goes onto share one flaw he’s seen in people following the Formula and how to avoid falling into this trap yourself. Craig offers one last piece of advice: creating more structure in your life will actually create more freedom.

Resources Mentioned on this episode

Direct download: craigballantyneonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more… And to date, their customers have generated an additional 68,268,068.79 in revenue using their software.

They have a strong value proposition -- “Done with you” service by a team of ecommerce email marketing experts WITH a guaranteed ROI every month.

Here’s a glimpse of what you’ll learn:

  • [0:00:53] Jeremy’s welcome and introduction to this episode with guest Mike Arsenault, founder of Rejoiner.
  • [0:01:52] Mike explains the revenue numbers and what fuels that.
  • [0:02:31] How have people generated that revenue with Rejoiner?
  • [0:03:35] Mike breaks down a customer case study to discuss what worked and what didn’t work.
  • [0:06:45] Discussing what works well with the welcome series.
  • [0:09:01] Mike’s inspiration behind creating Rejoiner.
  • [0:12:16] The psychology of cart abandonment.
  • [0:17:49] What comes after the “Win Back” series?
  • [0:21:48] Mike explains the “Done with You” approach.
  • [0:27:59] How do you decide on price point?
  • [0:28:58] Mike discusses the guaranteed ROI.
  • [0:32:39] The big lessons Mike learned from his parents.
  • [0:39:36] What made you decide to take the opportunity at Grasshopper?
  • [0:47:18] Mike discusses the benefits of attending Rhode Island School of Design in building his business.
  • [0:53:50] The decision to leave Grasshopper to pursue Rejoiner full time.
  • [1:00:00] What worked for building awareness of the Rejoiner brand?
  • [1:07:31] Mike discusses some of the breakthroughs they had with the product.
  • [1:14:20] The future for Rejoiner.
  • [1:16:46] How do you manage all of the software you use?
  • [1:19:37] The low point for Rejoiner.
  • [1:21:11] What kind of feedback did you get on the spot?
  • [1:22:25] Why they were very high points and very low points at the same time.
  • [1:22:57] One of the proudest moments for Rejoiner.
  • [1:23:32] What did you think back on when you hit the first million?
  • [1:25:28] At what point did you feel a lot of momentum?
  • [1:26:25:] How to find out more about Rejoiner.

In this episode…

Mike Arsenault shares his journey to success with his revenue-maximizing ecommerce software solution, Rejoiner. From his early days just out of college to his formative time spent at Grasshopper, it’s clear Mike has been an ambitious doer from the start. He discusses how the idea for Rejoiner and the motivation behind creating it as a stand-alone software solution.

Mike shares insight into the concept of being a “Life Cycle Email Solution” as well as how they designed the software to generate emails according to where the customer is in that cycle. He also delves into a customer case study, discussing what worked and what didn’t work as Rejoiner worked to solve cart abandonment issues and beyond.

Mike takes us on the journey from his time at Grasshopper to his decision to leave the company to focus on Rejoiner full time. He shares insight into the highs and lows of the evolution of Rejoiner, and what he sees as some of the big breakthroughs they’ve had along the way.

In closing, Mike shares some solutions they use behind the scenes to help manage Rejoiner and a glimpse into the future of this booming business.

Resources Mentioned on this episode

Direct download: mikearsenaultfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Today we have Ethan AndersonCo-founder of MyTime, where you can book appointments for anythingonline like haircuts, oil changes or even dental exams and haveover 2 million businesses to choose from.

Previously he founded Redbeaconwhere they raised $7.4million and grew the team to over 20 peoplebefore they were acquired by Home Depot.

Ethan has a very interestingbackground going from Duke economics to Harvard MBA working atMcKinsey,  Buy.com, Starbucks, Clorox, Google to founding 2companies and one with a successful exit.

Here’s a glimpse of what you’lllearn:

  • [0:37] Jeremy’s introduction of Ethan Anderson,founder of MyTime.
  • [1:33] Falling off a glacier.
  • [6:45] Other thrill seeking adventures Ethanhas been on and how that influences his approach tobusiness.
  • [8:45] Ethan’s first passion and the path hesaw for his life.
  • [11:25] The best advice Ethan’s father gavehim.
  • [12:44] Ethan discusses one of his earlybusinesses.
  • [16:55] The opportunity at Buy.com.
  • [20:07] Ethan’s greatest memories of workingwith Google.
  • [25:09] The sale of Redbeacon and how theycelebrated.
  • [28:29] How winning TechCrunch50 helpedRedbeacon catch the attention of Home Depot.
  • [29:30] How soon after Redbeacon sold did youstart up MyTime?
  • [31:15] How to connect with Ethan.

In this episode…

A thrill-seeker at heart, EthanAnderson is no stranger to working hard to bring a vision to life.From falling off a glacier - and surviving - to having huge successin the business world, Ethan shares insight into what makes himtick and how he’s managed to embrace all things entrepreneurial andtruly flourish.

Ethan gives us a glimpse intohis journey from budding politician to entrepreneur and how being athrill-seeker helped him succeed in the uncertain world ofentrepreneurship. Following his father’s advice (do the things youwant to do and do them well), Ethan went from Buy.com to Google toStarbucks (and many other exciting companies) before founding hisown company, Redbeacon.

He shares what it was like towork so hard to bring an idea to life and then receive tremendousaccolades at TechCrunch50 in 2009 - where they were named the topstartup of the year. It was that recognition, Ethan says, that ledto Home Depot approaching them and eventually buyingRedbeacon.

Ethan goes on to share theinspiration behind MyTime and why he wasted no time in starting itup after selling Redbeacon. Ethan’s drive is evident, as is hisability to find a niche and excel in all that he does.

Resources Mentioned on thisepisode

Direct download: ethanandersononequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

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