INspired INsider with Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons |

Today we Dame Stephanie Shirley, known to business contacts as Steve because in a male-dominated business world she would sign letters with her pen name. She has an amazing book called, "Let It Go" where she documents her life and starts with her experience as an unaccompanied child refugee at age 5 where her parents wanted to protect her from perishing in the Holocaust. Her early experience of the 'glass ceiling' at work because of gender discrimination encouraged her to set up her own business which, she did in 1962 with only 6 pounds. Dame created one of UK’s first software startups. She forged the path for not only women but the whole computing industry. While planning to start a family, Dame hit on the idea of offering part-time employment to professional women with dependants. Essentially, she had pioneered freelance driven business and wanted it to be woman-owned. The IT business prospered with a lot of hard work and, in 1996 the company was floated on the London Stock Exchange earning hundreds of millions of pounds and had employed 8,500 people. This wealth has enabled her to devote her time and resources to giving something back to society, Dame ranks among the world's leading philanthropists. In 2013, she appeared on BBC Radio and discussed why she had given away more than £67 million of her personal wealth to different projects. She has supported strategic projects in the fields of autism (her son, Giles was autistic) and IT. Her focus on autism is done via The Shirley Foundation. They facilitate scientific research aimed to understand what Autism is as opposed to what it looks like.

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Dame Stephanie Shirley.
  • [4:10] Dame Stephanie talks about caring for her son, Giles.
  • [9:00] What is the Shirley Foundation?
  • [11:20] How has the field of autism research advanced over the years?
  • [14:45] AI is the future.
  • [16:15] Why we should embrace the perspective of autistic individuals.
  • [19:50] Dame Stephanie’s high point in her career.

In this episode…

What does it look like to devote your wealth and influence to leaving a legacy through philanthropy? How do you choose which causes are worth your time and resources? On this episode of Inspired Insider, you’ll hear from renowned philanthropist and pioneer, Dame Stephanie Shirley. In her conversation with Jeremy, Dame Stephanie opens up about caring for her son, Giles, why she started the Shirley Foundation, how the field of autism research had evolved, why society needs to embrace the perspectives of people with autism, and so much more! Don’t miss a minute of this powerful episode featuring Dame Stephanie Shirley!

As a leader, you know what it is like to enjoy certain benefits and privileges because of your status and your position. Have you ever considered leveraging your privileges to positively impact the lives of vulnerable individuals in your community? Dame Stephanie Shirley has committed a significant portion of her personal wealth and resources to the field of autism research. Having raised a son with autism, Dame Stephanie became aware of the lack of resources and research allocated to understanding this topic. She founded Autistica in 2004 which has gone on to raise over £8.5 million in support of autism research. What can you learn from Dame Stephanie's story? How will you leverage your position and power to help others?

What is the future of business? How do some of the most talented and successful minds in the business world view the future? When presented with this question, Dame Stephanie was quick to point to Artificial Intelligence. Having witnessed the rise of modern automation, Dame Stephanie is convinced that the future will only continue to build on these advances. Are you ready to embrace the future? Is your business prepared? Don’t sit on the sidelines, lead the way in your industry! Learn from the likes of Dame Stephanie and other leaders so you can maintain a competitive edge!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: damestephanieshirleyshort.mp3
Category:general -- posted at: 5:00am CDT

Today I have a force of nature, Adrienne Richardson. First of all, you don't mess with a hockey mom from New Jersey. I like to brag about her that she is one of the top marketing experts around. I don't like to pigeonhole her even though it is on her site that she is a Facebook Ad expert because she is so sharp when it comes to messaging, copywriting, funnels and direct response marketing and there is so much more that goes into the campaigns that she runs for people. What I want Adrienne's tagline to be is "Hi, I am Adrienne and I drive cold traffic (people who don't know you) into an automated webinar and have it spit out millions of dollars on the other side." Of course, Adrienne work with top people who have systems in place to do this and she has spent tens of millions of dollars on Facebook so she knows what works and what doesn't. Adrienne has a laundry list of amazing clients like Russ Ruffino, University of California, and many more.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Adrienne Richardson.
  • [3:00] Adrienne talks about delivering babies in an ambulance.
  • [5:00] The how Adrienne got the name, “the Latrine Queen” & lessons from the military.
  • [13:15] How Adrianne instills discipline and life lessons in her children.
  • [19:40] Adrienne talks about getting laid off of work while pregnant.
  • [24:00] What was Adrienne’s parenting magazine like? What did she learn?
  • [26:30] The value of expressing vulnerability.
  • [29:45] A lesson in setting your own worth for your work.
  • [40:30] Your funnel is your customer’s journey.
  • [45:00] What are good conversion rates for Facebook Ads?
  • [47:15] Can you send people directly to a sales page and get results?
  • [48:45] What was it like working with the University of California?
  • [51:00] How the right image can drive traffic.
  • [55:45] What makes for compelling sales copy?
  • [59:40] Do’s and don’ts of targeting an audience.
  • [1:02:00] Adrienne talks about how she helps her son adopt a healthy mindset.

In this episode…

What are your skills, talents, and time worth? Do you have a value in mind or do you end up drawing a blank? How do you discover your worth? On this episode of Inspired Insider, you’ll hear from business leader and marketing expert, Adrienne Richardson. In her conversation with Jeremy, Adrienne opens up about her experience in the military, what it was like getting laid off while pregnant, how she came up with the idea to start her own magazine, what led her to discover her professional value, and so much more! You don’t want to miss a minute of this engaging episode with Adrienne!

Where do your most important values come from? Did they come from your family or were they shaped by life experiences? How have those values played out in your personal and professional life? For Adrienne Richardson, it was her time in the military that taught her the most about herself and how she’d go on to live her life at home and in her career. The primary values that Adrienne came away with from her time in the military are her work ethic and her commitment to excellence. Not only have these values shaped her career, they’ve also shaped her parenting. How can you learn from Adrienne’s story?

The chances are, if you’ve struggled with something in your life, you aren’t alone! That may sound like a pat answer or a flippant response but at the end of the day, it’s true! Too often people go through life assuming that some of the most difficult challenges they face are unique to their situation and mathematically speaking, that’s impossible. Someone somewhere has experienced what are you are currently struggling with. Adrienne Richardson discovered this truth when she started opening up about her postpartum depression in her parenting magazine. Before long, the letters of support and gratitude started flowing in reminding Adrienne that she was not alone. This episode gave Adrienne profound insight into how people respond that would go on to serve her well in her career as a marketer.

When was the last time you paused in your daily scroll through social media at a section of text? Chances are unless it was an important update from a close friend or family member, you kept on scrolling. These days, images are edging out text more and more when it comes to social media and web advertisements in general. What can you do to make sure your ad or attempt at engagement actually works? According to web marketing expert, Adrienne Richardson, you need to start putting out eye-grabbing photos and not just any photos but positive ones! Over the course of her research, Adrienne has found that positive images of animals, in particular, end up getting the most audience engagement. How will this news impact your strategy?

What is the state of your mindset? Are you out there excelling because you have your head in the game or do you find that you are actually your own worst enemy? Too often business leaders from all backgrounds go through life knowingly engaging in self-sabotage. Don’t let yourself fall that same mistake! Businesswoman Adrienne Richardson knows the value of cultivating a healthy mindset. Going back to her time in the military, Adrienne learned that in order to accomplish what you set out to do, you’ve got to have the mental toughness and fortitude to go the distance. Lessons around creating a healthy mindset have been so formative for Adrienne, she’s even taking the time to pass those hard-fought lessons on to her children. What are you waiting for? Put a plan in place to get your mindset in shape today!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: adriennerichardsonlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Habib Salo, CEO of Young Nails. They have been serving the nail care industry for over 20 years. Habib and Greg (Habib’s older brother) run the business and their mom decided to start her own business at the age of 49. She had a passion for the nail industry and they did everything to support her. Greg, the older brother, became a licensed nail technician after switching gears from firefighter training. Habib took a detour from medical school and a life in music. Young Nails Inc., is a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3000 stores.

Here’s a glimpse of what you’ll learn:

  • [1:40] Jeremy introduces his guest, Habib Salo.
  • [3:05] What are the future plans for Habib and Young Nails?
  • [5:50] Why Young Nails manufactures their own products.
  • [7:15] How staying connected to social media helps Habib stay on top of trends.
  • [8:15] Habib talks about how he connected with Azriel Ratz.
  • [11:45] Low moments faced along the way.
  • [15:00] What is driving Habib on his journey?

In this episode…

What does it take to track trends and keep your business on the cutting edge of your industry? Why does staying on top of trends matter? On this episode of Inspired Insider, you’ll hear from innovator and business leader, Habib Salo. In his conversation with Jeremy, Habib opens up about his plans for Young Nails’ future, why he is so passionate about / house manufacturing, how he stays on top of industry trends, challenges he has faced along the way, and so much more! You don’t want to miss a minute of this engaging episode featuring Habib and Young Nails!

Do you have a plan to track trends so your business can keep a competitive edge? Better yet, what can your business do to be the trendsetter? According to Habib Salo, Young Nails keeps a finger on the pulse of industry trends by staying active on social media. By not only cultivating a social media presence but engaging with people on social media, Habib and his team are able to track what direction trends are headed. What can you and your business learn from Habib’s approach? How will you make sure you tracking trends?

One of the buzzwords in society today is authenticity. People are craving real and honest brands and personality to follow. Gone is the reign of superficial and bland brands, raw and authentic is in! Habib Salo and his business, Young Nails seem to be embracing this trend toward honest and transparent brands. One way they embrace this image is by keeping their product manufacturing in-house. Habib is proud of the fact that Young Nails keeps a close eye on their product quality standards so they can assure their customers that they’ve done everything they can to earn their trust and loyalty. Young Nails is a great example of a brand highlighting and leveraging their messaging and values!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: habibsaloshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Justin Christianson, he went from bull rider and electrician to eventually co-founding Conversion Fanatics which helps companies double customer sales and profits with A B testing...not in all cases of course..they are a full-service conversion rate optimization company and have worked with companies like Hertz, Paypal, Investors.com, BlueJeans.com and MORE!

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Justin Christianson.
  • [3:00] Justin talks about the issue of cart abandonment.
  • [11:00] What was Justin’s start in direct marketing like?
  • [17:00] Maximizing the initial purchase.
  • [23:45] Software applications that Justin recommends.
  • [27:00] What works best when it comes to guarantees?
  • [31:00] Why optimizing product pages can boost sales.
  • [40:00] Justin talks about how he’s built his website to maximize conversions.
  • [47:00] Who uses Conversion Fanatics?
  • [51:00] How Justin and his team help their clients.
  • [54:00] Testing for clients that have failed.
  • [58:00] Justin’s favorite case studies.
  • [1:02:00] One of the lowest moments in business for Justin.
  • [1:05:15] What it takes to get “Unstuck.”
  • [1:08:30] A huge milestone in business.
  • [1:10:30] Justin talks about bull riding.

In this episode…

What can you learn from a website optimization expert? How can your business improve and grow by implementing these time-tested lessons and insights? On this episode of Inspired Insider, you’ll hear from web expert and entrepreneur, Justin Christianson. In his conversation with Jeremy, Justin talks about his background in direct marketing, software that he’s found helpful, what it takes to optimize a website for the best conversations, how to get unstuck in life and business, and so much more! Don’t miss a minute of this helpful and engaging episode!

How has your past business experience helped you in your current role? Are you able to carry some of those lessons into your current work? For Justin Christianson, it was his previous career in direct marketing that helped him cultivate a keen eye for what it takes to get a customer to follow through the sales process. Learning from the likes of Gary Halbert, John Carlton, and others, Justin has been able to hone his approach and that of his business, Conversion Fanatics. What can you learn from Justin’s journey?

Is it really worth it to offer your customers any type of guarantee? Does the payoff of assuring your customers of a risk-free purchase really outweigh the few who will abuse the policy? According to Justin Christianson, the answer is yes! When you are able to put your customer’s natural aversion to risk in the back of their mind, it’s a win! If you are wary of offering a long-term guarantee, consider even a short-term guarantee. Think of the things that put your mind at ease as a customer and do what you can to implement those same practices.

Are you leaving money on the table? Seriously? Have you done everything you can to optimize your website so customers have an easy to use experience? When was the last time you took a critical eye to your sales process? Conversion Fanatics exists to help business leaders like you get the most out of your efforts online. Justin Christianson and his team have worked hard to develop tools and methods that create an environment that benefits both buyers and sellers. How can you take Conversion Fanatics’ approach as inspiration to better your business?

As a business leader, you know that it’s not always easy to find the resources you need to succeed. What led you to the resources you use on a regular basis? What are you doing to give back and invest in the next generation of leaders in your industry? If you want a great place to go for resources to help you when it comes to building a successful ecommerce business, you’ve got to check out Conversion Fanatics. Make sure to check out the resources section at the end of this post for software and tools that Justin Christianson has used!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: justinchristiansonlongfinal.mp3
Category:general -- posted at: 5:00am CDT

Today we have the co-founders of Tenzo Tea, Steve O’Dell and Robbie Page. They run a matcha tea company based in Santa Monica, CA. Tenzo Matcha Green Tea is grown in Kagoshima, Japan. Their products can be found at various coffee shops and smoothie facilities all over California and online at tenzotea.co and not on Amazon.

Here’s a glimpse of what you’ll learn:

  • [1:33] Jeremy introduces his guests, Steve O’Dell and Robbie Page.
  • [2:40] Closing the information gap about Matcha Tea.
  • [5:30] What are some common uses of Matcha Tea?
  • [7:00] What are the future plans of Tenzo Tea?
  • [9:20] Low points faced along the way.
  • [14:50] High points that came with business growth.

In this episode…

What does it mean to close the information gap between what your customers know and what you want them to know? Is it even a practical expectation to have a business leader? On this episode of Inspired Insider, you’ll hear from entrepreneurs Steve O’Dell and Robbie Page. In their conversation with Jeremy, Steve and Robbie explain how they went to work closing the information gap about their product, Tenzo Matcha Green Tea, challenges and milestones they’ve faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Steve and Robbie!

You’ll have no hope for long-term success if you can’t effectively communicate what your product is and why your customers should buy it! Learn how to communicate succinctly is a huge part of navigating the information gap that exists between businesses and their customer base. Hearing from Steve and Robbie, you get the sense right away that they’ve honed and perfected their approach. They not only understand their product inside and out, they’ve taken extra care to connect their story back to the history and roots of Matcha Green Tea. What can you learn from Steve and Robbie’s story?

What does the journey of an entrepreneur look like? Is it all excitement and growth as magazines and success stories would have you believe? For Steve and Robbie, the journey has been everything but sunshine and roses. While they are quick to point out that they are very fortunate and thankful for the success they’ve been able to build, they also acknowledge the pain and stress they’ve faced as well. It seems that the biggest challenge has been confronting the unknown, not just the unknown when it comes to the future of the business but how it’ll impact the lives of people who depend on its success and growth. The journey of building Tenzo Tea has been rollercoaster for Steve and Robbie but through it all, they are proud of the organization they've built.

Resources Mentioned on this episode

 

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: steveodellrobbiepageshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets.

Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Christopher Lochhead.
  • [3:00] The world doesn’t need more bullshit.
  • [12:30] Where is podcasting going? Is it oversaturated?
  • [17:00] Christopher talks about his Father-In-Law and his fruit orchard.
  • [22:30] What was the motivation for writing the book, “Play Bigger?”
  • [27:20] A healthy disregard for the status quo.
  • [29:00] Christopher talks about getting kicked out of school.
  • [32:00] The value of entrepreneurship and the evolution of Silicon Valley.
  • [36:00] What did Mercury Interactive do? What made it stand out?
  • [42:00] Why you should strive to be a “Category King.”
  • [45:00] Christopher talks about rolling out BTO.
  • [50:30] Testing products and ideas often fail to lead a to breakthrough.
  • [53:30] A great example of creating a new category.
  • [56:30] Position yourself or be positioned!
  • [59:30] Categories make brands not the other way around.
  • [1:02:30] Until someone reimagines the problem, nothing is going to change.
  • [1:06:30] Christopher talks about his work with One Life.
  • [1:10:00] How to connect with Christopher and what inspires him.
  • [1:12:30] Christopher describes all the items he has in his office.

In this episode…

What does it mean to become a category king? Is it wise to branch out and create a new category to become it’s de facto leader? Why is this better than challenging existing competition? You’ll hear the answer to these questions and much more from special guest, Christopher Lochhead on this episode of Inspired Insider. In his conversation with Jeremy, Christopher opens up about his time at Mercury Interactive, why the world doesn’t need more bullshit, what inspired him and his partners to write Play Bigger, and so much more! There is a ton of great insights that Christopher has to share, don’t miss a minute of it!

Be honest, aren’t you sick of all the bullshit that gets passed around as “Cutting edge” and “Innovative” these days? If that’s you, you aren’t alone! It seems that there is a growing number of people who are ready to kick curated sound bites to the curb in search of a more authentic and genuine existence. Helping to lead that charge is accomplished business leader and podcast host, Christopher Lochhead. Christopher is a no-nonsense kind of guy who loves to tell stories and ruffle a few feathers. What can you learn from Christopher's refreshing approach?

What is in the cards for the podcasting industry? Is the market truly over-saturated as many people claim or are the party just getting started? It seems like everyone and their neighbor has a podcast these days, what role does the low overhead aspect play in the equation? Avid podcaster, Christopher Lochhead is convinced that podcasting is just at the beginning of it’s run. He sees a massive potential for podcasting to grow and evolve due to the fact that new categories and creative ways of telling stories continue to pop up left and right.

The message of defeating the competition has been drilled so hard into the minds of business people that many have failed to see the immense opportunity to be found in the alternative. The alternative approach as described by Christopher Lochhead is to completely sidestep the competition and create a brand new category. This is the approach that Google, Netflix, and Apple took and those companies have shaped our economy and our society in ways they would never have if they played it safe! What are you waiting for? Stop playing it safe! Muster up the boldness to get out there and become a Category King!

Let’s face it, you have to be a little discontent with life to be an innovator or entrepreneur. The question is, do you continue to feed off of that discontent or is it simply the spark that starts a chain reaction. Christopher Lochhead strongly believes that leaders who want to make a lasting impact need to stay discontent with the status quo. Don’t settle! Push the envelope, break barriers, and think outside of the box! Either you position yourself in the marketplace or the marketplace will position you. Learn from Christopher’s helpful insights and go even further by checking out his podcast and his book, links to both can be found in the resources section at the end of this post!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: christopherlochheadlong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Dan Kurzrock who is the Co-Founder of ReGrained. ReGrained leverages technology and culinary science to transform beer waste into food. They call this edible upcycling. I was surprised to learn that only about 10% of the ingredients used to brew beer end up in your glass. ReGrained takes the spent grain waste from local brewery partners and they build recipes around it with other locally sourced ingredients to craft delicious, healthy, and inherently sustainable foods.

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy introduces his guest, Daniel Kurzrock.
  • [2:15] Daniel talks about how connecting with breweries to get their discarded grain.
  • [7:45] How has the process changed over the years?
  • [10:30] What has been the lowest point for Daniel and his business?
  • [11:30] Proud moments in business so far.
  • [14:00] How to connect with ReGrained.

In this episode…

How in the world can you use discarded grain from breweries for a new and edible purpose? That sounds crazy, right? It’s not! On this episode of Inspired Insider, you’ll hear from entrepreneur and grain upcycling expert, Daniel Kurzrock. In his conversation with Jeremy, Daniel opens up about how he connected with breweries to get their discarded grain, why the process has changed over the years, the lowest moment he’s faced on his journey, proud milestones, and more! You don’t want to miss this great opportunity to learn from Daniel’s innovative approach and compelling story!

Did you know that for the longest time many breweries would sell their discarded grain to farmers for animal feed? Then came along the brilliant mind of Daniel Kurzrock and his team at ReGrained who started tinkering with the options that discarded grain provides for human consumption. Since then, they’ve built a thriving business that capitalizes on this discarded grain and repurposes it for use in products like their Honey Cinnamon IPA Immune Supporting SuperGrain Bar. Doesn’t that sound delicious? It’s innovations like this that really highlight the amazing future that entrepreneurs like Daniel have the ability to lead us toward. What can you learn from the ReGrained story?

While the life of an entrepreneur is often glamorized, the truth is, it is full of highs and lows along the way. Some highs are enough to fuel leaders to keep going and some lows are jarring enough to make even the toughest leaders throw in the towel. According to Daniel Kurzrock, the lows where fairly minimal on his journey - the lowest point he could think of was ruining batches of upcycled grain which caused delays in fulfilling customers orders. As for the high point, Daniel points to a recent occurrence at an event where he realized how much trust he has in his team to engage the public and educate them on their amazing product line. Hearing from Daniel, you really get the sense that he is proud of ReGrained and what they’ve built - here is to many more years of success!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: danielkurzrockshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Greg Smith co-founder of Thinkific which is a platform that has everything you need to create and launch courses on your own site. Greg is a recovering lawyer and for the past 10 years he has taught thousands of students online with his own course and now with Thinkific has helped many others create their own online courses. He's worked with companies like Intuit and Hootsuite, including service professionals like accountants, lawyers, doctors, and many more.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Greg Smith.
  • [2:30] What led Greg to create his first online course?
  • [7:30] How did Greg get the word out about his course?
  • [9:15] Greg talks about making the switch to working on Thinkific full time.
  • [14:00] Non-scalable tactics that Greg has used.
  • [18:00] How has Thinkific changed over the years?
  • [21:15] What integrations have Greg and his team added?
  • [23:30] Early challenges faced with building the Thinkific platform.
  • [27:00] Getting back to the basics.
  • [29:30] Building a high-quality team.
  • [34:30] Why does Greg offer a free plan on Thinkific?
  • [38:30] Greg talks about the gamification features they’ve included.
  • [41:30] What marketing tactics have been helpful?
  • [45:00] Why it’s important to add value that the audience wants.
  • [48:00] Common objections that people have to creating a course.
  • [51:00] Popular topics on Thinkific.
  • [54:30] Who should be using Thinkific?
  • [56:00] The lowest point in business for Greg.
  • [58:30] The proudest moment in business.
  • [59:45] Book recommendations from Greg.

In this episode…

As a business leader, you know that one of the best ways to connect with your audience is to provide a valuable product or content that keeps them coming back for more. In what ways is your organization succeeding with this strategy? Do you need to re-evaluate your approach? Would your client and customers say that you offer a good value? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Greg Smith. In his conversation with Jeremy, Greg opens up about what led him to create his first online course, how he ended up creating Thinkific, challenges he’s faced along the way, why he’s focused on building a solid team, and so much more! Don’t miss a minute of this engaging episode featuring Greg!

Did you know that your business could use an online course to educate your customer base? It’s true! Using online courses, your business could position itself as a leader and go-to resource in your industry. It’s actually a lot easier than you might think! Greg Smith and his team at Thinkific have created an amazing platform that can help you create and deliver valuable content to your customers right away! You can learn more about what Thinkific has to offer by checking out the link to their site in the resources section at the end of this post!

While it can be hard to set yourself apart from all the other contenders in your industry there are still ways that leaders like you can think outside of the box and surprise your customers. One of the amazing tactics that Greg Smith used for years included posting his personal cell phone on his company’s website so potential clients could call him anytime to discuss their services. That strategy might sound crazy but Greg’s conversion rates on those calls were through the roof! It’s been said that if you want to get results you’ve never had you’ve got to be willing to do things you’ve never done - that’s true! What ways can you think outside of the box to make your business stand out?

A huge challenge that comes up when you are building a massive platform that is packed full valuable tools and resources is how to engage clients with little to no resources. How do you build something that even businesses on a shoestring budget can use? For Greg Smith and his team at Thinkific, the answer was simple - create a free option. Greg is so confident in the quality of the Thinkific platform that he is willing to give away a ton of value just to help others succeed. This tactic that Greg uses also makes financial sense, as businesses build and expand using the tools provided by Thinkific, they see the value and end up committing to a higher tier of service. What lessons can you draw from Greg’s strategy?

At the end of the day, a healthy business doesn't rest solely on the shoulders of its singular leader. If you have any hope of building a long-lasting and thriving business, you’ve got to start thinking of the team you have around you. According to Thinkific’s co-founder, Greg Smith, having the right people in the right positions has made all the difference in the growth and health of their platform. Greg doesn’t just talk a good game, he pours time and resources into his hiring process, taking it very seriously. Make sure to check out some of the resources that have helped Greg on this vital aspect of his journey by checking out the links provided at the end of this post!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: gregsmithlongfinal.mp3
Category:general -- posted at: 5:00am CDT

Kailey Donewald is the co-founder of Sacred Serve, a Chicago-based company innovating ice cream that is fully organic, raw vegan gelato made from whole coconuts. All flavors are dairy-free, vegan, and paleo and strictly free of gluten, dairy, corn, soy, GMOs, stabilizers, fillers, and preservatives. They are challenging the conventional route of pint-sized packaging with their super unique looking 10oz containers. They have 40 locations across Chicago.

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Kailey Donewald.
  • [2:20] Tackling the challenge of logistics.
  • [4:30] Finding new ways to market and engage with the right audience.
  • [6:00] Good advice that Kailey has received.
  • [9:00] The biggest mistake made so far.
  • [10:15] Low point - financial restrictions.
  • [11:30] Milestone - signing on with the first distributor and going to vegan events.

In this episode…

Can you think of specific business lessons that have been helpful for you on your journey? Did you have to learn them the hard way or did you have mentors who helped guide you along the way? What does it look like to build a business that goes deep before it spends resources to go wide? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Kailey Donewald. In her conversation with Jeremy, Kailey opens up about the decision to focus on her local market before expanding, advice she’s picked up along the way, some of the challenges she faced, and even some milestones. Don’t miss this fascinating episode featuring Kailey and Sacred Serve!

The impulse that many business leaders follow is the decision to go wide with their brand and business rather than taking the time to go deep. Let’s face it, deep work is hard work! It can take a ton of resources and energy to penetrate a local marketplace, is it even worth it? Kailey Donewald seems to think so! That’s why she's taken deliberate steps to invest in her own community to get the word out about her high-quality brand, Sacred Serve. Kailey is convinced that before she can take her business to a wider marketplace, she needs to make sure her message can connect locally.

Advice can be a tricky thing to follow. How do you know the advice is good advice? Ultimately it comes down to whether or not you trust the person giving you the advice. For Kailey Donewald, the advice that impacted her and her business the most was the advice to get really good at a specific niche. In many ways, this goes back to Kailey’s decision to go deep not wide with marketing her brand. While they could offer a whole range of products at Sacred Serve, they’ve chosen to pour all their time and resources into perfecting just a few select products. Listening to Kailey, you really get the sense that she is taking the time to learn and grow as a leader and that’s infectious!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: kaileydonewaldshort.mp3
Category:general -- posted at: 5:00am CDT

Michael Eldridge is the founder of Safety Glasses USA. His experience as a U.S. Marine veteran, auto mechanic and assembly line technician amplified the importance of vision safety. In 2000, he turned his knowledge into one of the internet's most popular companies for protective eyewear. They have grown to 20+ employees and have supplied protective eyewear and safety equipment to hundreds of thousands of satisfied customers around the world. In 2012, Michael started an online community forum for people interested in EDC (Everyday Carry) called EDC Planet.

 

 

Here’s a glimpse of what you’ll learn:

  • [1:15] Jeremy introduces his guest, Michael Eldridge.
  • [2:30] Michael talks about how he first started selling safety glasses online.
  • [9:15] What were the most popular safety glasses then? Now?
  • [12:00] From safety eyewear to expanded safety options.
  • [17:30] Michael talks about getting into private labeling.
  • [23:00] How did Michael move from a Yahoo ecommerce store? Where did he go?
  • [26:30] What systems do Michael and his team use?
  • [27:30] Michael talks about building the business and taking it to the next level.
  • [34:30] The toughest hire and finding space to grow.
  • [40:45] Surprising niches that order safety eyewear and the danger of blue light.
  • [44:20] The value of a good mentor.
  • [46:17] Don’t be a copycat, create unique content!
  • [50:00] Michael shares some lessons he learned as a Marine.
  • [57:00] What is EDC?
  • [59:30] A low moment in business for Michael.
  • [1:00:50] Milestones and proud moments along the way.
  • [1:02:15] Take care of your customer or someone else will!

In this episode…

What does it take to build out a small startup into a growing and thriving ecommerce business? Is it as hard as it sounds? What lessons can be learned from the process? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Michael Eldridge. In his conversation with Jeremy, Michael opens up about the early days of his startup, how they expanded to provide more safety equipment, how he grew the business over the years, the value of a good mentor, why it’s important to create your own content, and much more! You don’t want to miss this fascinating episode with Michael!

What were the early days of building an ecommerce business like? How did businesses thrive without all the tech, tools, and apps that are available today? For Michael Eldridge and his business partner, much of it came down to trial and error. They worked hard to find what would work with their niche audience and they were determined to carve out their own corner of the budding ecommerce marketplace. Fast forward a few years later and now their business is known as the go-to authority on safety glasses and additional helpful safety equipment. What can you learn from Michael’s journey?

Where will you take your next business idea? Do you know a product so well that you know you can improve it and help your target audience? After getting to know a niche product like safety glasses for so long, a natural progression is to branch out and start a private label line of products. That’s exactly what Michael and his team at Safety Glasses USA are working toward. They know safety glasses inside and out and now they are excited to bring their unique spin on the product to the marketplace. Don’t let a great idea and a great idea pass you by! Learn from Michael’s example and put yourself out there!

Who has made a significant impact on your journey as a business leader? Have you been the recipient of a helpful mentoring relationship? According to Michael Eldridge, having the right mentor at the right time made all the difference. Michael was fortunate to connect with prolific entrepreneur, Joe Palko. Over the course of their friendship, Joe has taken the time to help guide Michael as he sought to build and expand his ecommerce business. Hearing Michael, you really get the sense that he’s appreciative and humbled by Joe’s investment. If you don’t have a mentor, now might be a good time to consider finding one or better yet, if you’ve enjoyed success, why not consider passing on your hard-fought wisdom to someone else?

Let’s face it, one of the worst things about the internet and ecommerce businesses if coming across all of the copycats and unoriginal people who go in and copy and paste the hard work of others. What can you do to push back against the growing wave of low-quality content? Produce your own content or hire someone to do it for you! Don’t take the easy way out, learn from Michael Eldridge’s example and lean the power and significance of putting high-quality content out there with your name on it! This goes beyond a legal issue, it speaks to the heart of who you are as a leader. Impress your target audience and take the time to produce content you can be proud of, you won’t regret it!

Resources Mentioned on this episode

 

Sponsor for this episode

Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers.

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: michaeleldridgelong.mp3
Category:general -- posted at: 5:00am CDT

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