INspired INsider with Dr. Jeremy Weisz | Inspiring Interviews | Entrepreneurship | Inspirational Stories | Business Lessons |

Joe Barton is the founder of Barton Publishing that is one of the top digital publishers of natural health solutions and home remedies, with over 1 million books sold—including the bestselling Diabetes Solution Kit, flagship natural health newsletter Home Cures That Work and publisher of Wholetones Healing Frequency Music.

Joe was a former accountant who founded Barton Publishing in 2004 from a tiny basement office with no windows or light from the outside world.

Here’s a glimpse of what you’ll learn:

  • [0:55] Jeremy introduces his guest, Joe barton.
  • [2:00] Joe tells his story transitioning from working as a CPA to something new.
  • [6:00] The story behind the Apple Remedy.
  • [9:00] How Joe got started with natural health remedies.
  • [13:00] Deciding which products to produce and research.
  • [15:30] How Joe connected with Michael Tyrrell.
  • [24:00] Joe talks about his core values for the publishing company.
  • [34:00] Effective Systems.
  • [40:00] Challenges and roadblocks along the way.
  • [50:00] A big milestone Joe is proud of with his business.
  • [55:00] What is Fostering Hope?

In this episode…

Is your company operating with effective systems in place? When was the last time you took a careful audit of how your business runs? Hearing from successful industry leaders who have been able to make adjustments to their business model can help you start taking a step in the right direction. On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Joe Barton. Joe opens up about how he has built effective systems at his publishing company, how he got started with natural health remedies, the core values of his company, challenges along the way, and much more! You don’t want to miss out on this fascinating episode with Joe!

There are SO many resources out there for business leaders that it can seem quite daunting and intimidating. How do you know which ones will help you create the right process and effective system for you and your team? On this episode of Inspired Insider, you’ll hear from entrepreneur Joe Barton as he shares one particular system change that has made a HUGE impact on his team and the effectiveness of their workflow. That simple change is following the teaching Gino Wickman on how to create a “Level Ten” meeting. To hear Joe explain how this change made a lasting impact on his team, listen to this episode!

Have you used natural health remedies? Did you know that it is one of the largest growing industries in ecommerce sales? So how did a CPA and tax guy get involved in this alternative health business? On this episode of Inspired Insider, you’ll hear from Joe Barton as he describes how his mother was the influence that led him to get started with natural health remedies. Joe also tells the story of how at a young age, he watched his dad recover with the help of a natural health remedy for a health issue that was caused by an ulcer. To more of Joe’s story, make sure you catch this episode!

How important are core values? Every company has them but practically, most of those values are there as placeholders. Very few companies go so far as to ACTIVELY filter their business decisions through their core values. What would it look like for a company to actually do that? On this episode of Inspired Insider entrepreneur and business leader Joe Barton discusses how his company formed their first set of seven core values and how they made the shift to five values. Joe also walks through how his company uses their values in their day to day operations. To hear these great lessons on core values and so much more - don’t miss this episode!

How do successful businesses introduce new products to the marketplace? Some companies will evolve existing products over time, others will roll out a whole ecosystem of products. But every company doesn’t take the time to put their finger on the pulse of the consumer market and really find out what the buyer wants. On this episode of Inspired Insider, Joe Barton shares how his company, Barton Publishing rolls out new products to introduce to the marketplace. Joe and his team don’t just put out products they hope will resonate with buyers, they do their due diligence and they listen for what people are looking for. If you’d like to hear more about how Joe and his team roll out new products, make sure to listen to this episode.

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: joebartonlong.mp3
Category:general -- posted at: 5:00am CST

Rob Frohwein co-founded Kabbage with the help of Kathryn Petralia and Marc Gorlin. The Kabbage platform has funded more than $2.7 billion in loans.

They provide an advanced lending online platform to help small businesses borrow the funds they need.

Kabbage has raised $236 million in equity since their formation. They have over 300 employees and 5 offices across the US and internationally.

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Rob Frohwein.
  • [2:00] Most commonly asked questions Rob and his team at Kabbage get.
  • [4:00] Dealing with companies that defaulted on their loans.
  • [8:30] Rob talks about the four categories of expenses they have at Kabbage.
  • [11:30] What is the cost to acquire customers? Is the juice worth the squeeze?
  • [14:00] How Rob and his team decided to get a spokesperson.
  • [17:00] Rob’s favorite success story from his work with Kabbage.
  • [22:30] What is Kabbage Kares?

In this episode…

What does small business funding look like? What lenders or individuals take the risk to fund startups and small businesses? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Rob Frohwein. Rob and his team at Kabbage specialize in small business funding. They want to help small business leaders who need an infusion of funds to help them reach that next level of success. Rob opens up about the highs and lows of lending funds to small businesses, the four categories of expenses at Kabbage, the process of bringing on a spokesperson, and much more! You don’t want to miss this fascinating episode.

A common misconception about individuals and business who borrow money and fail to make repayments is that they are malicious. Does that seem right to you? On this episode of Inspired Insider, you’ll hear Rob Frohwein explain why borrowing funds and defaulting on the loan is not always a clear cut issue. Often businesses borrow funds with all the right intentions and with the best plan in place to succeed and still fail. It’s refreshing to hear from a lender like Rob who understands the complexity of the marketplace and how people work. Don’t miss this episode to hear more!

Does your business or brand need a spokesperson? How does a company even start the process of identifying, vetting, and bringing on board a competent and worthwhile spokesperson? On this episode of Inspired Insider, Rob Frohwein shares how Kabbage was able to bring in one of the TOP names in the startup and small business world, Lori Greiner as their spokesperson. Find out how Rob and his team decided to approach Lori, how they were able to hammer out an agreement, and why this has been such a successful step for Kabbage. To hear this story and more, make sure to listen to this episode!

Is the juice worth the squeeze? Are you getting the most out of your efforts to acquire new customers and clients? How do you make this evaluation? On this episode of Inspired Insider, you’ll hear from Rob Frohwein as he discusses his company, Kabbage and how they make sure they maximize their efforts with reaching new clients. Cost effective client acquisition is important to Rob and his team because it shows that a business understands how to use their resources wisely. This is especially vital for a startup because the cost to acquire a customer at the beginning is very different from the cost later on once the company is up and running. To hear more on this subject - don’t miss this episode!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: robfrohweinshort.mp3
Category:general -- posted at: 5:00am CST

Today we have Conor McCluskey Founder of BombBomb an interactive email service provider. Basically, you can make quick and easy personalized videos embedded in an email to wow, friends, family or business relationships.

Conor co-founded a service company in the multi-family housing industry that grew to 60 employees and over 1.7 million dollars of value in just four years. He is also an owner of a vineyard and winery called “Proper Wines” in Walla Walla, Washington named Best New Winery by Seattle Magazine.

Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy introduces his guest, Conor McCluskey.
  • [2:00] Why the name BombBomb? How did it start?
  • [9:00] How BombBomb got its first customer and hired the first employee.
  • [15:30] Doubts along the way.
  • [18:00] Early successful clients that kept Conor and his team going.
  • [21:30] How mobile and Gmail impacted BombBomb.
  • [26:00] Opportunities Conor has had to turn down.
  • [29:30] The latest update that made an impact at BombBomb.
  • [32:30] Building a company culture. Stories about the values!
  • [40:00] Responding to negative user experiences.
  • [42:00] Conor tells a story that celebrates one of BombBomb’s values.
  • [45:00] How the BombBomb team gets the word out through marketing.
  • [49:00] Conor talks about his trip to Kenya and how he’s involved with humanitarian efforts there.
  • [1:01:30] How Conor got connected with the wine industry.
  • [1:06:00] Proper Wines.
  • [1:08:00] How Conor met his business partner.
  • [1:10:00] Why Conor moved to Colorado and how he failed at his first business.
  • [1:12:30] Where did Conor’s entrepreneurial spirit come from?
  • [1:16:00] Parting thoughts from Conor.

In this episode…

What is the point of company values? Do they really mean something or are they just there for show? Is it even worth it to pay attention to the core values a company says they hold? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Conor McCluskey. Conor discusses the core values that glue together the culture at BombBomb this also leads to Conor sharing the meaningful trip he took to Kenya and how that has impacted him personally and professionally. To hear more from Conor and how you can learn from his story of success, make sure to catch this episode!

What do you do when you are bogged down with doubt? How do you fight through those feelings of fear and negativity to build upon the success you know you have in you? On this episode of Inspired Insider, you’ll hear from entrepreneur Conor McCluskey as he opens up about the struggles he has faced as a business leader. Through his ups and downs in business, Conor has been able to keep an optimistic outlook. This goes back to the root of Conor’s personal narrative of hard work and determination. To hear how Conor has dealt with adversity along the way, listen to this episode!

If you were to pick ideal company values what would you include? Would you pick values like integrity, honesty, diversity, and communication? How would you decide which values to hold up as an example? How would you encourage and celebrate those values through the culture of your company? On this episode of Inspired Insider, Conor McCluskey explains why he chose the core values for BombBomb and how he has found creative ways to champion those values through the company culture. To hear more about BombBomb and how Conor has led through meaningful company values, make sure to catch this episode!

Have you ever had an overseas trip that changed your life? Not just a trip that was memorable with beautiful vistas and shared with good company, have you had a LIFE changing experience? On this episode of Inspired Insider, you’ll hear from Conor McCluskey as he describes the trip to Kenya that changed his outlook on life and his ability to support positive changes in the world. Conor’s experience doesn’t just stop with the impact it made on him personally, he has brought a passion for helping others and fueling entrepreneurship in Africa to his company, BombBomb. To hear more about Conor’s trip and what he’s doing to make the world a better place, listen to this episode!

Are you convinced that your business is really worth it? Have you really gone “all in” put it all on the line? What would it mean if your clients and customers knew your story and were convinced that you’d do whatever it takes to make sure your company succeeds? On this episode of Inspired Insider, you’ll hear from business leader Conor McCluskey. Conor has some great stories to tell about the start of his company BombBomb and why he was convinced that what they were building was worth putting everything he had on the line. You don’t want to miss Conor’s inspiring story!

Resources Mentioned on this episode

Sponsor for this episode


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: conormccluskeylong.mp3
Category:general -- posted at: 5:00am CST

Today we have Mike Pavlish a top copywriter for nutritional supplements, health products, and information. Since 1988 his copywriting skills have helped to sell $418 million worth of nutritional supplements and health products. He has worked with Proactive, Jay Abraham, Gary Halbert, Campbell's Soup, Phillips Publishing, and many more.

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Mike Pavlish.
  • [2:15] What did Mike want to be when he was a kid?
  • [5:00] Mike talks about the natural health supplements company he use to own.
  • [7:30] What criteria does Mike look at for a successful product?

In this episode…

No one really wants to be a business leader when they are a kid, right? WRONG! Not only did Mike Pavlish want to be a business leader when he was a young kid, he had that entrepreneurial drive. His parents tell the story of watching Mike as a young teen, rewrite magazine advertisements. It’s no wonder that with this drive from a young age, Mike wound up as a leader in the world of direct response copywriting. On this episode of Inspired Insider, you’ll hear from Mike as he talks about how he grew up with that success mindset and how it still pushes him to this day. Don’t miss this fascinating episode!

What does it take to get your product picked up by Walmart? How do you even get on the radar of such a large and well-established company like that? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Mike Pavlish as he opens up about his experience leading a natural health supplements company. Mike knows the health supplements market - he led his company to stock their products in over 36,000 stores including Walmart, CVS, and Walgreens. As he looks back on this experience, Mike remembers massive stress that came with leading such a large and growing organization. That experience had a HUGE impact on Mike and he has used it to continue to serve the health supplements industry as an effective and prolific copywriter. To hear more about Mike’s story, make sure to catch this episode!

What does it take for a product to take off? What elements do successful business partners and investors look for when considering a brand or company to work with? On this episode of Inspired Insider, you’ll hear from business leader Mike Pavlish as he discusses what products he has found to really resonate with consumers in today’s marketplace. With many years working in the health supplements industry, Mike knows that there are certain products that consumers gravitate towards. These products typically have to do with a need or an ailment that doesn't seem to be fully addressed by typical medical solutions. To hear Mike discuss these products that he has seen perform well, make sure to listen to this episode!

Resources Mentioned on this episode

 

Sponsor for this episode


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: mikepavlishshort.mp3
Category:general -- posted at: 5:00am CST

Today we have Steve Weiss CEO and Co-Founder of Mutesix. In just under three years they have built a team of over twenty people and their company uses online advertising like Facebook and google Ads for eCommerce customer acquisition. They help build high volume lead generation funnels. Basically, they help get businesses more customers! They have worked with brands and companies like meUndies, USA Today, HeadSpace and much more.

Here’s a glimpse of what you’ll learn:

  • [0:57] Jeremy introduces his guest, Steve Weiss.
  • [2:00] Steve talks about his time as a stand up comic.
  • [6:00] Why Steve has a chip on his shoulder.
  • [9:00] Steve shares how he met his business partner, Dan.
  • [11:00] How Steve and his team serve the nutraceuticals industry.
  • [18:00] Results Steve and his team were able to get for Preheels.
  • [22:00] Where does the customer go after seeing one of Steve’s ads?
  • [24:00] Why discounting your product should be your LAST resort.
  • [27:00] How add-ons and bundles help sell products.
  • [30:00] Giving away a product but charging for shipping.
  • [32:30] Steve talks about “Cart Abandonment”
  • [35:30] The difference between ecommerce on Facebook and lead magnets.
  • [38:00] What rate of return should the average ecommerce seller expect?
  • [41:30] The biggest mistakes many businesses make on Facebook.
  • [46:00] Steve talks about using Headspace.
  • [47:30] Tools that Steve and his team use.
  • [50:00] Parting words from Steve.

In this episode…

What does effective advertising look like in the marketplace today? How can business leaders like YOU make the most of social media, search engines, and other tools? On this episode of Inspired Insider, you’ll hear from entrepreneur Steve Weiss as he shares about his company, Mute Six and the solution they provide to bring effective advertising to businesses like yours. Steve also goes over the companies he’s worked with, tips to promote your product, cart abandonment, common mistakes e-commerce sellers make, and much more! To hear more about Steve and his journey to build Mute Six, make sure to catch this episode!

How can companies like yours maximize their marketing efforts? What would it mean for you to have a team of experts at your disposal who could help you hone in on effective advertising for your product or service? On this episode of Inspired Insider, you’ll hear from business leader Steve Weiss as he walks through how he has helped companies like PreHeels expand their reach in the marketplace. Find out how Steve and his team identify key steps and strategies that will ensure higher conversion rates and build you a wider customer base. What are you waiting for? Check out this episode to find out more!

Most business leaders look at a failing product and immediately go to offering a discount to drive a spike in sales. Is that really the best way to solve the problem of a slow moving product? What if there was a better way where you didn’t have to take a hit on the cost of the product and still spike the sales? On this episode of Inspired Insider, marketing expert Steve Weiss shares key tips that business leaders like YOU can use to drive product sales. One tip that Steve shares is to consider bundling your faltering product with one that makes it more appealing - you could also consider offering add-ons to make the deal even more worthwhile. To hear more tips from Steve, make sure to catch this episode!

Is your company leaving money on the table? Did you know that over half of all online shopping carts end up abandoned before checkout? What if there was a way for your business to cut that number in half and entice your customers to complete the checkout process? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Steve Weiss as he explains how he has helped breakout companies lead the way in completed checkouts. Steve and the service his team at Mute Six provides could be the tipping point that YOUR company needs to overtake your competition. Find out more on this episode!

Don’t let your company be one of the MANY entities that advertise on Facebook and ends up wasting thousands of dollars on ineffective advertising. Find out what common mistakes business leaders are making on Facebook so you can avoid them and stay competitive! On this episode of Inspired Insider, you’ll hear from marketing expert Steve Weiss as he walks through some common mistakes businesses make when trying to build their presence on social media sites like Facebook. If your company is ready to take it social media engagement to the next level, make sure to listen to this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: steveweisslong.mp3
Category:general -- posted at: 5:00am CST

Joe Barton is the founder of Barton Publishing that is one of the top digital publishers of natural health solutions and home remedies, with over 1 million books sold—including the bestselling Diabetes Solution Kit, flagship natural health newsletter Home Cures That Work and publisher of Wholetones Healing Frequency Music.

Joe was a former accountant who founded Barton Publishing in 2004 from a tiny basement office with no windows or light from the outside world.

Here’s a glimpse of what you’ll learn:

  • [0:57] Jeremy introduces his guest, Joe Barton.
  • [1:50] Joe talks about the resilience of his company.
  • [3:30] How Joe’s kids are making their own way.
  • [7:00] Joe shares about a cause he is passionate about.

In this episode…

With so much of the pain and suffering in the world today, what would fostering hope really look like? Is there even any point to try and do good in the world? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader, Jo Barton as he shares why he hasn’t given up on hope just yet. Joe is a successful businessman that feels passionately about giving back and connecting to a purpose higher than himself. He talks about how he and his wife were able to start an organization called Fostering Hope where they help provide a place of respite and relief for children in the foster care system, one week every year. To hear more about Joe’s passion for Fostering Hope and so much more, make sure to listen to this episode!

Do you ever wonder if you’ll have time for more than building your successful business? What about family life, social life, and more? Can you really have your cake and eat it too? On this episode of Inspired Insider, you’ll hear from entrepreneur Joe Barton as he talks about his successful publishing company, his family, connecting to a bigger purpose and more! When you hear Joe talk about his family and the unique outlook on life that they all share you will catch his enthusiasm. Learn about Joe’s kids and how he has supported them in their pursuits and how he and his wife have poured themselves into an organization called Fostering Hope. It’s not every day that you get to see the success and the compassion that drive business leaders like Joe - don’t miss this episode!

One of the most difficult aspects of business is weathering the storm and being able to stay in business for the long term. It has been reported that ninety-six percent of all small businesses will fail in the first ten years of operation. So when you get the chance to hear from a business leader who has been on the scene for over 13 years and is still thriving, you may want to take the time to hear what has kept them going for so long. On this episode of Inspired Insider, Joe Barton shares about the resiliency of his company and how he has been able to stay focused on what truly matters in life and business. To catch more of Joe’s story and how you can learn from his journey, make sure to listen to this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: joebartonshort.mp3
Category:general -- posted at: 5:00am CST

PJ Jonas is the founder of Goat Milk Stuff which she built in her kitchen into a multi-million dollar business. Her goat milk products business has been featured on The Today Show, The Doctors, and in Oprah Magazine. She runs a farm and is a mother of eight.

Here’s a glimpse of what you’ll learn:

  • [1:00] I introduce my guest, PJ Jonas.
  • [2:00] What is the youngest person role?
  • [4:00] PJ’s typical day.
  • [9:00] PJ and her husband’s roles in the business.
  • [11:00] Why Goat Milk?
  • [14:30] How PJ got the business started at craft shows.
  • [18:00] How YOU can empower your kids!
  • [22:30] Some of PJ’s favorite books.
  • [25:00] Finding the right people to join the team.
  • [27:00] Expanding to a higher capacity farm.
  • [31:00] Lessons from managing cashflow wisely and what products work.
  • [37:00] How PJ and her family make business decisions.
  • [39:00] Launching a new product.
  • [46:00] How PJ ended up on a farm.
  • [51:00] Deciding when to grow and how fast.
  • [54:30] The lowest point and highest point in business so far.
  • [57:00] What else does PJ and her family have on the farm?
  • [58:30] A FREE offer from PJ!
  • [59:30] Is the American Dream Dead?

In this episode…

What does a thriving family owned business look like? Is it just a company started by the parents and passed on to the kids or could it involve more than that? On this episode of Inspired Insider, you’ll hear from entrepreneur and business owner PJ Jonas as she shares the details of her family owned business, Goat Milk Stuff. One of the KEY reasons that Goat Milk Stuff has experienced such growth and success is because of their unique story. PJ explains how she and her family moved from new New Jersey to Indiana to live on a farm and eventually start their own family business. To catch PJ’s story, make sure to listen to this episode!

Can you imagine searching for a product that would help your family only to find that it doesn’t exist? PJ Jonas wanted a clean and safe bath soap for her children and realized that the options available on the market at that time were very limited. All the products she looked at had complicated and unhealthy additives so PJ set out to make her own soap solution, that’s how Goat Milk Stuff was born. From creating her own soap line, PJ and her family decided to expand their efforts so they took their soap products to local craft shows. This allowed her to connect with other health-conscious moms who found, even more, benefits to the natural and healthy solution of PJ’s goat milk based soap. Don’t miss out on the whole story from PJ on this episode of Inspired Insider!

One of the unique facets of PJ Jonas’ company, Goat Milk Stuff, is that her children are integrally involved with the day to day operations. In fact, this part of their story is what has led Goat Milk Stuff to enjoy such a high profile in the marketplace. PJ’s vision for her family owned business isn’t to just build something for the kids to inherit, she wants them to be active participants in something that matters. To their credit, the children have risen to her high bar and they are all actively involved and look forward to taking over the family business in the near future. There is so much more to PJ’s story, don’t miss any of it on this episode of Inspired Insider!

What family traditions did you grow up with as a child? What values and lessons are you passing on to the next generation? For PJ Jonas and her husband, they are passing on a strong sense of personal responsibility along with their family owned business, Goat Milk Stuff to their children. On this episode of Inspired Insider, you’ll learn that getting the children involved isn’t PJ’s only focus, she is determined to help them learn and grow into responsible and contributing members of society. PJ and her husband accomplish this goal through homeschooling the children and teaching them from a young age that they have a role to play in the greater family structure. To hear more about PJ and her family’s story, make sure to catch this episode!

What is the secret to keeping a family owned business profitable? If you ask entrepreneur and business owner PJ Jonas, she’ll point to their wise use of cash flow. PJ and her family learned early on that one of the most important steps to stay out of the red were to only spend their money on items and endeavors that would provide a return on their investment. It seems like such a simple principle but, as most business leaders will attest to, it’s easier said than done. Get more insights and lessons from PJ and her journey to build a thriving family owned business on this episode of Inspired Insider!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: pjjonaslong.mp3
Category:general -- posted at: 5:00am CST

Marc Werner is the founder of Nature’s Sleep and GhostBed.com. He founded the company in 2001 and grew it to over 11 factory and warehouse locations worldwide in the US, Brazil, and Spain. They have sold millions of mattresses and offer a 20-year warranty. He learned the value of maintaining high-quality products from his family of inventors and innovators.

Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy introduces his guest, Marc Werner.
  • [1:50] Marc talks about how he got started.
  • [4:00] Why did Marc start Ghostbed?
  • [7:30] Adjusting to industry trends.
  • [10:00] Building a quality team.
  • [13:30] Software that Marc and his team use.
  • [16:00] The lowest and proudest moments in business for Marc.

In this episode…

What steps will your company take to adapt to industry trends? Let’s face it, the marketplace is evolving. With the likes of Amazon, and others changing the landscape of retail, businesses have to adapt and adjust or fade away. On this episode of Inspired Insider, you’ll hear from Marc Werner as he shares how he has surveyed the landscape and adjusted his business approach according to industry trends. Marc also shares how to build a quality team, how he got started in the mattress industry, software that his company uses, and much more! If you want to know what it takes to adapt to industry trends, make sure you catch this powerful episode!

How do you recruit and build a quality team that will help you take your company the distance? What does it look like to hire people who fit into your culture and bring value to the mission and direction that you have laid out? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Marc Werner as he describes how he built a successful and thriving team at his company, Ghost Bed. The primary lesson Marc shares from building his team is the benefit of building it slowly and patiently. Marc wanted to make sure he had the right person for the right job and wasn’t hiring people from a place of desperation and need. He also made sure that people he hired were not just comfortable with his company’s core values but actually felt that those values resonated with them personally. To hear Marc go deeper with this topic, make sure to catch this episode!

Some leaders never see change coming. They are so focused and drilled down on their own vision for their company or so intent on running things the way they have always been run that they miss opportunities to pivot and adjust their approach based on industry trends. What would it look like to have the right mindset to catch the wave before it was too late? On this episode of Inspired Insider, Marc Werner opens up about his mindset and how he sees the marketplace. This unique and forward thinking approach has allowed Marc the vision and wisdom to adjust and adapt so his company, Ghost Bed was prepared as the changes in the greater retail industry and the mattress industry, in particular, started to take hold. If you’d like to hear more of Marc’s story and how he was able to guide his company to success, don’t miss this episode!

How will you respond when tragedy strikes your company? Do have a plan in place for that moment when your business faces personal tragedy? Chances are that at some point in the life of your business, someone will be greatly affected by a tragedy. On this episode of Inspired Insider, Marc Werner tells the story of when tragedy struck his company and one woman in particular. It was the lowest moment in Marc’s business journey and it left a profound mark on him and his company. Out of this difficult moment, Marc was able to describe how his company rallied around this woman and have helped her on her road to recovery. To hear Mark describe this event and how his company responded, make sure to listen to this episode.

Resources Mentioned on this episode

Sponsor for this episode 

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: marcwernershort.mp3
Category:general -- posted at: 5:00am CST

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