INspired INsider with Dr. Jeremy Weisz | Inspiring Interviews | Entrepreneurship | Inspirational Stories | Business Lessons |

Company culture is a vital part of the way Travis Romine build his companies. Travis is the Founder of Sharp Commerce. His company is  a group of e commerce ninja's helping with customer engagement, retention and advanced marketing. He Took sales from $100/day to $15,000+/day over 10 year period at Paradise Fibers that he cofounded which grew to one of the top performing businesses in the needlecraft industry. 

Here’s a glimpse of what you’ll learn:

 

  • [0:15] Jeremy’s introduction to Travis Romine, today’s guest.
  • [9:01] How Travis got started in ecommerce alongside his Dad.
  • [14:11] Why Travis moved to Magento.
  • [17:00] People want deals but they also want entertainment, a careful balance.
  • [21:00] Using software properly so you get the biggest use of it.
  • [37:57] Staff growth over the years: how it happened and why.
  • [50:10] How the company had an $80K day of sales.
  • [53:20] Failures along the way.
  • [58:31] The decisions Travis and company had to make about phone systems.
  • [1:07:03] The support and skill of Travis’ wife in the growth of the businesses.
  • [1:13:23] The big mistakes ecommerce businesses are making.
  • [1:18:12] What you can do when your sales plateau.
  • [1:21:21] The types of clients Travis works with.
  • [1:30:25] Software that Travis finds essential for his e commerce businesses.
  • [1:32:40] The things Travis looks for in his software decisions.
  • [1:38:21] Why employees make your business.
  • [1:39:15] How Travis gives ownership of the business to employees.
  • [1:45:40] The software showdown: Travis’ comparisons of major platforms.

In this episode…

There has been a lot written and said in recent years about the importance of building a healthy company culture. And the larger the company gets the more difficult it is to establish and maintain. One of the most obvious takeaways from this conversation with Travis Romine is the huge success he’s had building successful companies that scale while at the same time keeping the company culture not only healthy, but incredibly strong.

All you need to see to believe it is to take a look employee and customer comments from the time frame when Travis was in charge of things. His name is mentioned repeatedly in glowing terms and the way people felt about working for him is obviously positive. Travis prefers not to think that employees are working for him, but alongside him - and that’s a huge reason why the culture of the companies he’s run has been so outstanding.

But company culture is not the only thing you’ll hear on this episode. Travis has so much experience and skill in the e commerce space that the interview would be incomplete without tapping into his know-how. Travis generously shares a significant amount of wisdom about what it takes to not only build a strong company culture but to also grow and e commerce business successfully, including the software and packages that make the most sense to keep an e commerce business profitable and running smoothly.

 

The conversation wraps up with what Jeremy calls “The Software Showdown” where he asks Travis to give his opinion about the big players in the e commerce software space, including their strong and weak points, areas where improvement is needed, and how each works in a practical, function way in real life scenarios. If you’ve been looking for the right e commerce solution and haven’t made up your mind yet, you need to listen to this conversation before you do.

Resources Mentioned on this episode

Direct download: travisrominefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Colt Cabana and his podcast.
  • [1:33] Colt’s lowest moment in his career: being fired from WWE.
  • [3:05] How the lowest point brought Colt to his highest point.
  • [4:08] The reasons given for being fired.
  • [5:23] What it was like to be in the “big league” of the WWE.
  • [6:10] How everything great blends together over the years.
  • [7:14] Where you can find Colt online.

In this episode…

Colt Cabana is one of those people who attained his dream only to find out that it wasn’t all that he thought it would be. So much so that he wound up being fired from his role in the WWE. Looking back, Colt says that was the lowest point of his career and on this episode he shares what it meant to him to attain that level of success only to lose it.

Being at the height of your profession after many years of hard work is a wonderful feeling. When it’s a high profile position like being a star in the WWE, it’s even more exciting. Colt Cabana shares what it was like to be at the top and how he regrouped to build a new life after losing it all, on this episode.

Starting over is difficult for anyone, especially after you’ve already been to the top. Colt Cabana didn’t let the disappointment of losing his dream job slow him down. He took the experience he had as a WWE wrestler into a new realm - online entertainment via podcasting and Youtube and built a new life for himself that some would argue is far more successful.

Few people have the talent and appeal to make it as an internet personality, but Colt Cabana pulls it off. If you’re curious what is meant by that, check out his Youtube video series, “Worst Promo Ever.” You’ll get the idea of the kind of sharp mind and talent Colt has to make something incredibly funny out of nothing more than an idea.

Resources Mentioned on this episode

Direct download: coltcabanaonequestion.mp3
Category:general -- posted at: 5:00am CDT

Jordan Gal is founder of Carthook, a cart abandonment software solution that recovers lost revenue by following up with potential customers who don’t complete the checkout process.  Jordan previously ran a successful ecommerce business that was acquired.

 

Here’s a glimpse of what you’ll learn:

  • [0:15] Jeremy’s introduction of Jordan Gal, ecommerce software developer.
  • [1:28] The most important thing Jordan did: found a good Volusion developer.
  • [6:03] Mistakes made on the checkout page.
  • [7:25] The most common reasons people abandon a cart.
  • [9:06] The power of a live chat functionality that tracks user activity on the site.
  • [12:19] Why people abandon SaaS purchases.
  • [14:28] Observations from working with ecommerce vendors.
  • [20:05] A story that illustrates the importance of phone contact with prospects and customers.
  • [24:50] The good and difficult parts of scaling an ecommerce business.
  • [28:34] Mistakes ecommerce builders should avoid.
  • [31:37] The major skillsets Jordan had that he would never pass to someone else.
  • [37:00] Mistakes Jordan made building an ecommerce business.
  • [42:01] Platforms Jordan recommends - and know that no platform is perfect.
  • [44:38] The power of reviews on your ecommerce site.
  • [46:00] The type of software you must have for effective ecommerce.
  • [55:49] Best time frames for follow up of abandoned carts.
  • [58:00] Email sequence recommendations.
  • [1:03:51] Things Jordan has implemented because of customer feedback.
  • [1:10:04] Things ecommerce people need to check in their business.
  • [1:14:23] Jordan’s typical schedule to balance work and life.
  • [1:17:30] Jordan’s journey from Israel to the U.S. and his family life.
  • [1:25:27] Things Jordan learned from his Dad’s direct response business.
  • [1:33:28] The highest priority step ecommerce owners should do now.

In this episode…

Cart abandonment is a big issue in the ecommerce space. If you can close that loop you’ll significantly increase your revenue and build a more effective follow up sequence with your customers. This episode is about helping you make cart abandonment a thing of the past.

Instead of hitting on the generalities of ecommerce, this episode drills down into some of the most important aspects of how you can optimize your process to convert more shoppers on your website into paying customers.

 

Today’s guest, Jordan Gal has a wealth of experience in direct response sales, the creation and operation of his own successful ecommerce business, and now as a software entrepreneur for Carthook, one of the best shopping cart abandonment solutions in existence.

If you want to increase your revenue through capitalizing on the customers that are already visiting your ecommerce site, this episode is for you. Jordan Gal shares best practices for on page optimization, checkout page improvements, and follow up sequences for those who have abandoned the cart on your site.

If you’re ready to make cart abandonment a thing of the past on your ecommerce site, this episode with Jordan Gal can move you a long way toward making sure it’s a reality. Don’t miss this one.

Resources Mentioned on this episode

Direct download: jordangalfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Tom Bilyeu is Co-Founder of Quest Nutrition which was named the 2nd fastest growing private company in America with over 1400 employees and 57,000% growth.

Tom’s mission is to end metabolic disease…

He also hosts a thought leadership show called Inside Quest where he features people like Tim Ferris, Russell Simmons and many more. If you want to get out of the matrix then listen to Tom and his youtube channel.

 

 

Here’s a glimpse of what you’ll learn:

  • [0:24] Dr. Jeremy’s introduction of Tom Bilyeu, his guest.
  • [1:19] The lowest point in Tom’s journey: quitting Awareness Technologies.
  • [3:40] The biggest and worst sacrifices Tom made when working for Awareness Technologies.
  • [4:16] Tom’s proudest moments.
  • [8:00] Why ketogenics may be the best fight against cancer we have.
  • [11:05] How to connect with Tom.

In this episode…

Nobody has been more successful in business than Tom Bilyeu. His company, QuestNutrition is one of the fastest growing businesses out there. But he’s had his share of low points on his journey toward success, and none of them were more difficult than the moment he came to realize that money doesn’t buy happiness. On this episode you’ll hear it from Tom’s own mouth and discover what drives him not that his pursuit of money for the sake of money is gone.

“The only thing money is good for is facilitating something else.” That’s what Tom says during this conversation - and what he means is that naturally, money can provide a lot of good things for your life and for others - but if you don’t put your focus on the value the money will allow you to provide to the lives of others, you’ll be miserable as you chase it.

We’ve all heard that “the love of money is the root of all evil,” and it’s easy to see why. Greed, extortion, manipulation, and all kinds of other vices have been known to flow out of people who only care about money. But What Tom has to teach us on this episode, a life lesson that he learned the hard way, is that the purpose of building a huge business that generates lots of revenue is to serve others. That’s a purpose that fuels generosity, not greed. Find out more of the hard lessons’ Tom has learned on this episode.

Resources Mentioned on this episode

Direct download: tombilyeuonequestion.mp3
Category:general -- posted at: 5:00am CDT

Kenny Kane has been coding since the age 13 and began his career as a pharmacy technician at the age of 15.  Kenny is COO and Cofounder of stupidcancer and he oversees eCommerce, content curation,and much more. He has also helped develop corporate relationships such as Siemens, General Motors, Seattle Genetics and many more.

 

Here’s a glimpse of what you’ll learn:

 

  • [0:15] Jeremy’s introduction to this episode with Kenny Kane of StupidCancer.org
  • [1:20] What is a must for sellers to boost sales and get more engagement?
  • [5:00] How Kenny has built community for StupidCancer.
  • [6:20] Why Kenny is still a big fan of email connections and marketing.
  • [9:30] Self selection segmentation strategies that have worked.
  • [13:12] The connections StupidCancer provides for people who use it.
  • [14:29] Mistakes people make with ecommerce stores.
  • [16:05] Fun facts about Kenny Kane.
  • [23:08] The start of StupidCancer and what it’s all about.
  • [29:25] The early wins in ecommerce (CafePress).
  • [36:16] How Kenny effectively reaches out to celebrities or media types.
  • [38:40] The “road trip” and how it came about.
  • [43:12] The next steps for StupidCancer ecommerce: what they’re considering and the hesitations about those ideas.
  • [46:00] What’s the toughest part about running an ecommerce store?
  • [48:20] Inventory obstacles and difficulties.
  • [53:46] What works with Skubana for their sales engine and fulfillment.
  • [56:50] Resources and communities Kenny Recommends.
  • [58:07] How to connect with Kenny.
  • [1:01:20] Kenny’s main tip: find the intersection of minimum orders and profit.
  • [1:03:03] Kenny’s proudest moment in ecommerce so far.

In this episode…

For a person in their 20s or 30s, the worst and most unexpected news they could receive is that they have cancer. When Kenny Kane was faced with the fact that his father had cancer on the day he was graduating, he was motivated to do something about it. Shortly after that he joined a group of guys who began a social movement to support and encourage young people who are battling cancer. He’s now the ecommerce whiz at www.StupidCancer.org and has lots of experience with the ecommerce and community engagement side of what the organization does.

When it comes to building a successful ecommerce arm of the nonprofit, Kenny has had some pretty significant success. From promoting the community engagement that fuels the sales of their T-shirts, wristbands, and other items to the actual sales and fulfillment, Kenny has lots of hard learned lessons to share on this episode.

One of the major mistakes Kenny Kane sees people make when it comes to running an ecommerce store is to depend too much on social media to drive traffic. He’s still a fan of the good old email way of reaching out, building ongoing community, and promoting sales. But he’s found some helpful ways to allow users to self-segment themselves within his email lists to make sure he’s providing ONLY the information they want to see and drive niched sales to their interests.

Beyond the difficulties of driving traffic for an ecommerce store, there’s the issue of fulfillment - a huge monster that can consume your time and attention if you let it. Kenny Kane is trying to help a team run a nonprofit so the last thing he wants to be doing is folding and packaging T-shirts. On this episode he shares the tools and services he’s using to make that process more efficient and truly outsourced so that he can focus on the more important things.

Resources Mentioned on this episode

Direct download: kennykanefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Cameron Herold is the former COO of 1-800-Got-Junk. He helped grow the company from $2 million to $106 million in only six years without any debt or outside funding. He has helped build three $100 million dollar companies.

 

Today he is a top rated international speaker and he coaches CEOs on steps to multiply their revenue and profit.

 

He is best selling author of the book-- Double Double: How to Double your Revenue and Profit in 3 Years or Less --which is on its 7th printing.

Here’s a glimpse of what you’ll learn:

 

  • [0:37] Jeremy’s introduction of Cameron Herold, author of Double Double and founder of BackPocket COO.
  • [1:31] Raising entrepreneurs.
  • [2:32] The lowest point for Cameron.
  • [4:27] Learning to recognize the symptoms of stress.
  • [5:57] One of the proudest moments for Cameron.
  • [7:23] Some of the daily rituals that are important to Cameron’s success.

In this episode…

Cameron’s attraction to entrepreneurship started early. Having a father and 2 grandfathers who were entrepreneurs inspired Cameron to be an entrepreneur himself. He talks about the impact of raising entrepreneurs and how he applies those principles to raising his own children, including some of the values he instills in them to make entrepreneurship a part of their life, even at a young age.

Cameron goes on to discuss the low point of his journey, which came in the form of a huge wake-up call about his health. He shares what it was like to find out his health was at risk due to stress and how he’s managed to turn things around. Cameron shares how he de-stresses and makes it a priority to disconnect from work every day. This scare inspired Cameron to change his habits, get healthy, and learn the signs of stress so he can avoid problems down the road.

The high point for Cameron comes in the form of the life he’s created. He’d always dreamed of owning his time so, for Cameron, being able to live a life of freedom for himself and his family is the high point. He talks about the importance of being able to spend time with his family and travel. Cameron shares some of his favorite trips, including a visit to Qatar when he was able to coach the monarchy there.

In closing, Cameron gives insight into the most important rituals in his day. He talks about the value of disconnecting and why it’s at the core of his daily routine. Cameron also shares insight into his habit of writing down 5 things he wants to work on each day, and having an accountability partner to help him stick to his goals. After embracing entrepreneurship at a young age, it’s clear Cameron has built the life he’s always wanted.

Resources Mentioned on this episode

 

 

Direct download: cameronheroldonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Steve Chou is the founder of Bumblebee Linens and MyWifeQuitHerJob.com. With a bachelor’s and a master’s degree in electrical engineering from Stanford University, it’s pretty clear Steve is a smart guy.

He not only runs multiple six-figure businesses but he’s also a hardware engineer by day and an entrepreneur by night. If that wasn’t enough on his plate, Steve’s also a husband and father of 2 kids.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Steve Chou, founder of Bumblebee Linens and MyWifeQuiteHerJob.com
  • [1:38] What’s the hardest part about balancing your 2 businesses, your job as a hardware engineer, and your family?
  • [5:44] Creating space for everything in your life.
  • [6:56] What’s a must for eCommerce sellers to boost sales?
  • [9:41] Getting your customer to be emotionally invested in your products.
  • [10:50] What’s working the best for your business in terms of paid services?
  • [14:18] Targeting methods that work.
  • [15:15] Facebook ad targeting surprises that Steve found in his campaigns.
  • [16:36] Why target B2B customers?
  • [19:48] Dealing with inventory management via Amazon, eBay and other channels.
  • [21:08] The customer cycle from A to Z.
  • [27:04] The biggest challenge in targeting customers.
  • [28:56] What software do you use to run your business?
  • [35:35] Using Pinterest in a marketing campaign.
  • [39:33] Getting insight into Google Adwords.
  • [40:55] How did you come up with the name Bumblebee Linens?
  • [41:51] How do you establish your name in order to grow your business?
  • [44:20] Networking with vendors to ensure you get the best quality products from them.
  • [48:12] What are your best sellers and what are the surprise best-sellers that you didn't expect to sell?
  • [49:37] What’s next for Bumblebee Linens?
  • [50:47] Why are you so open with sharing all of this?
  • [54:26] The biggest mistakes you see people making?
  • [55:23] The course in My Wife Quit Her Job.
  • [58:22] What keeps you up at night?
  • [1:00:36] What’s your ultimate dream?
  • [1:02:55] How to connect with Steve.
  • [1:03:44] Some actionable tips to improve your ecommerce business.

In this episode…

For Steve, it’s all about finding balance in his busy life. From his flourishing businesses to his busy career as a hardware engineer to his family, Steve discusses how he manages to make time for it all. He gives insight into how he maintains focus on his main objective: spending time with his family. Throughout this chat with Jeremy, Steve shares with great openness how he’s managed to grow his businesses into the multiple 6 figures and some of the strategies that helped Bumblebee Linens become a thriving ecommerce store.

Steve offers tips to help ecommerce business owners understand how to grow sales by standing out from the crowd. He shares insight into how he targets customers and some targeting methods they use to connect with their market. Steve also discusses some of the challenges they face in targeting, and how they manage to stay on track and continue to grow their reach.

Steve goes on to share some of his top software choices to help manage his business, and a few tips to help new businesses thrive. Steve chats with Jeremy about how they grew the Bumblebee Linens brand in the beginning and why it’s key to stand out from the very start. He shares a story about a last-minute order from a bride early in the company’s history and how they went out of their way to make sure her order was filled in time.

As they close out their chat, Steve talks about the role of content in a strong marketing plan and why it’s so important to put out great content in order to attract new customers and build sales. He shares the biggest mistakes he sees ecommerce businesses make and how to avoid them as you start out. Steve offers a final tip for ecommerce business owners who are ready to see growth: put out content regularly.

Resources Mentioned on this episode

Direct download: stevechoufinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Gary Nealon is the founder of RTA Cabinet Store and has built an 8-figure eCommerce business. Gary is also the owner of the Rox Group, a collection of eCommerce sites in the home improvement niche. Rox Group includes one of the largest online distributors and importers of kitchen cabinets in the United States. 

They have been featured one over 80 shows on popular networks like HGTV, A&E, and many others. Gary has been featured on the Inc. 500 and Inc. 5000 as well as being listed as one of Philly’s 100 fastest-growing companies in the past 3 years. Gary also runs WineTrailAdventures.com and Nealon Solutions, which is a marketing company.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Gary Nealon, founder of RTA Cabinet Store and The Rox Group.
  • [1:32] What’s been the lowest and proudest eCommerce points?
  • [3:49] The lesson you want to leave us with today?

In this episode…

Like all business owners, Gary faced his fair share of struggles. He managed to go from bankruptcy to 8-figure eCommerce business by implementing marketing strategies that allowed him to truly connect with his market. In this chat, Gary shares the high point and the lowest point of his eCommerce business, as well as a final piece of advice for fellow business owners.

The lowest point was quite easy for Gary to pinpoint: filing bankruptcy in his previous business. He talks about why it was so difficult and what it was like to tell the investors that the business just wasn’t going to work. Gary shares how it felt to realize it was time to accept defeat and move forward, in spite of how hard he’d worked to get the business to succeed.

For Gary, the high point has come in the last few years, when he feels like all of the hard work is really starting to pay off. He talks about how it feels to finally get recognition for doing this right, especially after having faced a bankruptcy with the previous business. Gary talks with great pride about building the successful businesses he runs today and why it’s important to never lose sight of the low points.

In closing, Gary offers a final thought to business owners: get to know your customer. He talks about the value of direct marketing and truly understanding who your customer is in order to make the connection you need. After facing bankruptcy and building flourishing businesses, it’s clear Gary understands how to truly connect with the market in order to stay ahead of the competition.

Resources Mentioned on this episode

Direct download: garynealononequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

1