INspired INsider with Dr. Jeremy Weisz

Velana Colon is the co-founder of Kplus Organics and she is on a mission to change the way kids hydrate. Velana created K+ Organic Sports drinks with young athletes in mind because its made with all natural flavors and coloring; it contains only natural and organic sweeteners. Velana Colón and her founding partner, Savannah James, are mamas on a mission to give kids a better option for sports drinks. Velana was a college athlete and was always aware of the impact of nutrition. But after having three children, her interest in healthy food for busy families became a personal passion. Savannah James is a successful businesswoman and she knows hydration all too well, having front row seats with her three kids participating in athletics as well as her husband, Lebron James.

Here’s a glimpse of what you’ll learn:

  • [1:22] I welcome my guest, Velana Colon.
  • [3:00] Velana talks about competing in division 1 tennis.
  • [6:10] How did Velana’s grandfather impact her view of business?
  • [12:00] What does Velana do to impart her values to her children?
  • [14:00] Velana talks about the early version of Kplus Organics.
  • [17:15] Kplus flavors that are super popular.
  • [19:45] Why it’s so important to get the right people on your team.
  • [22:40] How does Velana keep everything between family life and business balanced?
  • [24:20] Velana shares how she got a partnership with Nike.
  • [26:30] Future plans for Velana and Kplus Organics.

In this episode…

With so many products developed and marketed to children, why has it taken so long sports drinks to catch on? Don’t kids need a healthy and good tasting option for hydration? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Velana Colon. In her conversation with Jeremy, Velana opens up about her experience playing division one tennis as a teenager, lessons she learned from her grandfather, how she imparts important values to her children, what the early version of Kplus Organics looked like, and so much more! Don’t miss a minute of this engaging episode featuring Velana and Kplus’ unique story!

Let’s face it, talk is cheap. Too often in our society, we focus on getting the right information into the heads of our children without stopping to understand that it’s our actions that impact our children way more than words! Velana Colon spent a lot of time with her grandfather but many of the lessons she learned from him weren’t in the form of lectures, they were observed in their time spent together. Do you have someone on your life that you learned from by observation? How will you pass on your values to your children?

Did you know that you can learn a lot from failure? It’s true! While no one enjoys failing at something, especially something they are passionate about, the lessons learned are valuable! Do you see failure as a personal teachable moment? For Velana Colon, talking about failure has become something of a family ritual. She wants to own up to her failures and encourage her children to do so as well. How can you learn if you don’t talk about it? Velana’s approach to parenting and learning from her mistakes is a breath of fresh air!

How is it possible that just as recently as a year ago there were no kid-friendly sports drinks on the shelves in most retail grocery stores? This gap in the marketplace was just ripe for the picking! Velana Colon was shocked by the lack of options and decided to take matters into her own hands and started developing delicious sports drinks for her kids. Soon the idea went from a passion project to business concept! Now Velana is moving Kplus Organics forward with the help of Savannah James. What can you learn from Velana’s story? Is a new opportunity for you just around the corner?

Over the course of your business career, did you ever see yourself ending up where you are today? Did you plot out a specific path achieving goals along the way or did you just haphazardly find your way into your position and field? While Velana Colon may not have dreamed of owning a business focused on providing children with a healthy sports drink, she sure is making the most of it! Velana and her team at Kplus Organics have caught the eye of Nike along with other brands and retailers, they are charging ahead with big ideas for the future. Do you have a crazy plan for your career? Where is your business headed?

Resources Mentioned on this episode

Sponsor for this episode

Brand Driver helps ecommerce brands grow online sales and help you to protect your brand. I did a demo and loved how the dashboard is featured visibility so you can see all your reviews and questions that you may have scattered across amazon that need answering but they are on one screen. Go to www.Branddriver.com to find out more!

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Direct download: velanacolonfinal.mp3
Category:general -- posted at: 5:00am CDT

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