INspired INsider with Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons | (Sales and Revenue)

Steve Chou is the founder of Bumblebee Linens and With a bachelor’s and a master’s degree in electrical engineering from Stanford University, it’s pretty clear Steve is a smart guy.

He not only runs multiple six-figure businesses but he’s also a hardware engineer by day and an entrepreneur by night. If that wasn’t enough on his plate, Steve’s also a husband and father of 2 kids.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Steve Chou, founder of Bumblebee Linens and
  • [1:38] What’s the hardest part about balancing your 2 businesses, your job as a hardware engineer, and your family?
  • [5:44] Creating space for everything in your life.
  • [6:56] What’s a must for eCommerce sellers to boost sales?
  • [9:41] Getting your customer to be emotionally invested in your products.
  • [10:50] What’s working the best for your business in terms of paid services?
  • [14:18] Targeting methods that work.
  • [15:15] Facebook ad targeting surprises that Steve found in his campaigns.
  • [16:36] Why target B2B customers?
  • [19:48] Dealing with inventory management via Amazon, eBay and other channels.
  • [21:08] The customer cycle from A to Z.
  • [27:04] The biggest challenge in targeting customers.
  • [28:56] What software do you use to run your business?
  • [35:35] Using Pinterest in a marketing campaign.
  • [39:33] Getting insight into Google Adwords.
  • [40:55] How did you come up with the name Bumblebee Linens?
  • [41:51] How do you establish your name in order to grow your business?
  • [44:20] Networking with vendors to ensure you get the best quality products from them.
  • [48:12] What are your best sellers and what are the surprise best-sellers that you didn't expect to sell?
  • [49:37] What’s next for Bumblebee Linens?
  • [50:47] Why are you so open with sharing all of this?
  • [54:26] The biggest mistakes you see people making?
  • [55:23] The course in My Wife Quit Her Job.
  • [58:22] What keeps you up at night?
  • [1:00:36] What’s your ultimate dream?
  • [1:02:55] How to connect with Steve.
  • [1:03:44] Some actionable tips to improve your ecommerce business.

In this episode…

For Steve, it’s all about finding balance in his busy life. From his flourishing businesses to his busy career as a hardware engineer to his family, Steve discusses how he manages to make time for it all. He gives insight into how he maintains focus on his main objective: spending time with his family. Throughout this chat with Jeremy, Steve shares with great openness how he’s managed to grow his businesses into the multiple 6 figures and some of the strategies that helped Bumblebee Linens become a thriving ecommerce store.

Steve offers tips to help ecommerce business owners understand how to grow sales by standing out from the crowd. He shares insight into how he targets customers and some targeting methods they use to connect with their market. Steve also discusses some of the challenges they face in targeting, and how they manage to stay on track and continue to grow their reach.

Steve goes on to share some of his top software choices to help manage his business, and a few tips to help new businesses thrive. Steve chats with Jeremy about how they grew the Bumblebee Linens brand in the beginning and why it’s key to stand out from the very start. He shares a story about a last-minute order from a bride early in the company’s history and how they went out of their way to make sure her order was filled in time.

As they close out their chat, Steve talks about the role of content in a strong marketing plan and why it’s so important to put out great content in order to attract new customers and build sales. He shares the biggest mistakes he sees ecommerce businesses make and how to avoid them as you start out. Steve offers a final tip for ecommerce business owners who are ready to see growth: put out content regularly.

Resources Mentioned on this episode

Direct download: stevechoufinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

John Ruhlin is the founder of the Ruhlin Group and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. He’s the #1 all time distributor of Cutco Knives in its 65+ year history.

 John is a master gift-giver, who forges lifetime relationships while generating huge returns for his clients.  His impressive list of clients includes the Chicago Cubs, Orlando Magic, Chicago Bears and many top entrepreneurs including Darren Hardy, Cameron Hould, and many more.

 The true essence of John Ruhlin can be summed up in this quote from a very important person, his daughter: John helps people love on people.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of John Ruhlin, founder of the Ruhlin Group and author of Giftology.
  • [2:03] How John’s daughter describes what he does.
  • [4:16] A fun fact about John.
  • [5:27] Growing up in large family and how it taught him work ethic.
  • [7:44] The importance of standing out.
  • [8:31] John’s aspirations as a kid.
  • [9:27] How John discovered sales and started selling knives.
  • [11:42] The learning curve of getting into sales.
  • [12:48] What worked well with learning to handle objections?
  • [14:57] The transition from going into people’s homes to going into businesses.
  • [17:45] John’s college experience.
  • [18:58] Landing the Chicago Cubs as a client.
  • [22:07] The first big sports team he landed.
  • [25:28] The most outrageous gift he’s ever done.
  • [27:26] The most exciting client ever landed through the gifts.
  • [29:58] Some of the biggest mistakes people make when gifting.
  • [33:57] What stories didn’t make into the book?
  • [36:50] Coming up with new ideas to keep gifts fresh for repeat clients.
  • [38:53] Landing Caesar’s Palace as a client.
  • [41:15] Gifts that backfire.
  • [46:42] The hardest part about writing the book.
  • [48:58] The important points in the book.
  • [50:44] The craziest thing John convinced a client to do.
  • [53:02] The low point of John’s journey.
  • [54:02] How did you get out of that “funk”?
  • [56:34] How did your wife help you get through that low point?
  • [58:21] One of the proudest moments in your journey.
  • [1:00:38] Some of the perks John and his partner give to the team.
  • [1:01:28] John explains his connection to The Bubble Banks Company.
  • [1:04:44] How to connect with John.
  • [1:05:26] Who are some of the companies and entrepreneurs you want as a client?

In this episode…

There’s a reason John is seen as the master gift-giver. He understands the value of giving and discusses why it’s so important to make gifting a core value of any company. From the highs and lows, through the high-profile clients, to the most outrageous gifts he’s given, John gives us insight into how he’s become so successful by mastering the art of gifting.

As one of 6 kids growing up on a farm, John learned early that he had to work for whatever he had. His parents taught him a strong work ethic, which has served him well as he built his business and wrote a successful book. As a child, John envisioned being a doctor because he wanted to work with his head and not his hands. He discusses how that all shifted when he discovered sales and found himself truly enjoying the process of connecting with clients. His first selling gig? Knives. John would go on to be the top seller in the 65-year history of Kutco knives, so it’s pretty clear he had a knack for it.

Once John discovered his passion for sales, he would leave his dreams of going into medical school behind. He would take selling from residential to businesses and would find himself at the helm of a quickly-growing business. John discusses how he made that connection and why he decided to start pitching to businesses. He also talks about how he handles objections and why he believes objections are a good thing.

From working with businesses, John bridged the gap into gifting and would soon be known as the best in the business. John goes on to discuss some of the biggest clients he’s ever worked with, including the Chicago Cubs, and how he wowed them with the first gift he was hired to create. He also shares some of the top mistakes people make in gifting, including the top mistake - making the gift about you, instead of the recipient. John discusses the most outrageous gift he’s ever gifted and why it made a huge impression. In closing, the discuss John’s book, Giftology, and the highs and lows of his journey.

Resources Mentioned on this episode

Direct download: johnruhlinfinalinterview.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Jordan Gal is founder of CartHook. Their software recovers lost revenue by contacting people who don’t finish the checkout process. He previously ran a successful ecommerce business that was acquired.

Here’s a glimpse of what you’ll learn:

  • [0:43] Jeremy’s introduction of Jordan Gal, founder of CartHook.
  • [1:08] What are some of the best things ecommerce business owners should take action on right now?

In this episode…

For any business owner, finding ways to grow and connect with the target market are the keys to success. Jordan Gal is no stranger to growing an ecommerce business into a resounding success, so much so his last business was acquired.

In this short chat with Jeremy, Jordan shares some tips and strategies to help you connect with areas of opportunity in order to grow your ecommerce business. He offers insight into how you can analyze all areas of your business to identify what’s working, what’s not, and how to improve.

Jordan discusses the value of “doing a sweep” of your business. He talks about what areas to look at, what to look for, and some tactical steps to take to make improvements.

From optimizing your shopping cart page to analyzing various channels, it’s clear Jordan understand how to help you connect with your market in order to make a bigger impact.

Resources Mentioned on this episode

Direct download: jordangalonequestionfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Eytan Wiener is co-founder and COO of Quantum Networks, founded with Ari Zoldan and Jonathan Goldman. They grew from 0 to $30million in sales in just under 4 years.  They sell items such as wireless routers, signal boosters, hard drives and much more. It all started with Eytan and 2 friends in a cubicle.

Here’s a glimpse of what you’ll learn:

  • [0:41] Jeremy’s welcome and introduction to this episode with guest Eytan Wiener, co-founder of Quantum Networks.
  • [1:22] Eytan’s background in dental school and his motivations for initially pursuing that career.
  • [2:47] Some tips you can implement to boost your business.
  • [4:43] The main channel people should be thinking about.
  • [6:12] What was working early on?
  • [9:54] What was working for you with SEO and online to gain customers?
  • [18:12] Some surprises for Eytan as far as conversion.
  • [22:30] Talk about the checkout process - what do you do to optimize that?
  • [33:57] What can you do without redoing your whole site to make it easier to use on a mobile device?
  • [39:40] Tips on pricing products.
  • [46:12] What are some things you look for in what to sell next?
  • [50:40] What else works as far as increasing the dollar value of a customer who is shopping for something else?
  • [52:12] Some examples of a value add that customers respond to.
  • [54:19] What’s your process for dialing in tech support in order to add value to the customer.
  • [58:47] Some things you can do outside of your website to improve quality and sales.
  • [01:13:22] Discussing the process of hiring and one of Eytan’s favorite hires for the company.
  • [01:24:41] What was the biggest gamble you’ve taken with products?
  • [01:28:32] What were some of the challenges early on compared with today?
  • [01:33:45] What’s your biggest challenge today?
  • [01:42:40] What makes a company decide to release numbers publicly?
  • [01:46:16] How to connect with Eytan.
  • [01:47:11] What do you see in the future for the company?

In this episode…

From the early days of being 3 friends in a cubicle to running a multi-million dollar company, Eytan and his partners have gained a lot of insight into what works - and what doesn’t - when it comes to growing a business. Throughout this chat with Jeremy, Eytan shares tips and strategies, obstacles, wins, and much more. With an impressive evolution from idea born in a cubicle to planning for what will certainly be a hugely successful future, it’s clear Quantum Networks is here to stay.

Eytan discusses how the Quantum team decided which channels to focus on - and how that’s changed through the years. He also gives insight into why it’s essential to focus on checkout efficiency and offers a tip that can help your business gain the edge over the competition. Eytan goes on to discuss some of the early products Quantum offered and the evolution they’ve seen in terms of product offerings.

Eytan shares one of his key strategies for attracting customers: content. He discusses why posting quality content helped them in the early days to gain customers and grow as a business. Eytan also talks about the value of continuing to focus on content, even after you’ve found success.

In closing, Eytan and Jeremy discuss some early challenges for Quantum, as well as the biggest gamble they took in early on. Eytan also shares the biggest challenge they faced in the beginning, along with their biggest challenge today. Even with a few bumps in the road, there’s no doubt Quantum has found their niche and they continue stand above the rest.  Eytan shares actionable tips and valuable insight to help other ecommerce businesses gain the edge.

Resources Mentioned on this episode

Direct download: eytanwienerfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more… And to date, their customers have generated an additional 68,268,068.79 in revenue using their software.

They have a strong value proposition -- “Done with you” service by a team of ecommerce email marketing experts WITH a guaranteed ROI every month.

Here’s a glimpse of what you’ll learn:

  • [0:00:53] Jeremy’s welcome and introduction to this episode with guest Mike Arsenault, founder of Rejoiner.
  • [0:01:52] Mike explains the revenue numbers and what fuels that.
  • [0:02:31] How have people generated that revenue with Rejoiner?
  • [0:03:35] Mike breaks down a customer case study to discuss what worked and what didn’t work.
  • [0:06:45] Discussing what works well with the welcome series.
  • [0:09:01] Mike’s inspiration behind creating Rejoiner.
  • [0:12:16] The psychology of cart abandonment.
  • [0:17:49] What comes after the “Win Back” series?
  • [0:21:48] Mike explains the “Done with You” approach.
  • [0:27:59] How do you decide on price point?
  • [0:28:58] Mike discusses the guaranteed ROI.
  • [0:32:39] The big lessons Mike learned from his parents.
  • [0:39:36] What made you decide to take the opportunity at Grasshopper?
  • [0:47:18] Mike discusses the benefits of attending Rhode Island School of Design in building his business.
  • [0:53:50] The decision to leave Grasshopper to pursue Rejoiner full time.
  • [1:00:00] What worked for building awareness of the Rejoiner brand?
  • [1:07:31] Mike discusses some of the breakthroughs they had with the product.
  • [1:14:20] The future for Rejoiner.
  • [1:16:46] How do you manage all of the software you use?
  • [1:19:37] The low point for Rejoiner.
  • [1:21:11] What kind of feedback did you get on the spot?
  • [1:22:25] Why they were very high points and very low points at the same time.
  • [1:22:57] One of the proudest moments for Rejoiner.
  • [1:23:32] What did you think back on when you hit the first million?
  • [1:25:28] At what point did you feel a lot of momentum?
  • [1:26:25:] How to find out more about Rejoiner.

In this episode…

Mike Arsenault shares his journey to success with his revenue-maximizing ecommerce software solution, Rejoiner. From his early days just out of college to his formative time spent at Grasshopper, it’s clear Mike has been an ambitious doer from the start. He discusses how the idea for Rejoiner and the motivation behind creating it as a stand-alone software solution.

Mike shares insight into the concept of being a “Life Cycle Email Solution” as well as how they designed the software to generate emails according to where the customer is in that cycle. He also delves into a customer case study, discussing what worked and what didn’t work as Rejoiner worked to solve cart abandonment issues and beyond.

Mike takes us on the journey from his time at Grasshopper to his decision to leave the company to focus on Rejoiner full time. He shares insight into the highs and lows of the evolution of Rejoiner, and what he sees as some of the big breakthroughs they’ve had along the way.

In closing, Mike shares some solutions they use behind the scenes to help manage Rejoiner and a glimpse into the future of this booming business.

Resources Mentioned on this episode

Direct download: mikearsenaultfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Ajay Prasad is founder of GMR Transcription. They have over 9000 clients including the FBI, ATT, and Mcdonald’s. They provide transcription and translation services and run the 7 figure business with 3 employees and 250+ independent contractors.



Direct download: ajayprasadfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 8:39am CDT

Dmitry Dragilev is founder of and Criminallyprolific. He helps startups find and pitch journalists.  Some of his feats include: helping a startup from 0 to 40million pageviews (acquired by Google), helping a company from 0 to 5 million users (acquired by AVG), and he got 60 leads in 24 hours with just a landing page and a linkedin group.




Direct download: dmitrydragilevfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 7:31am CDT

Dan Kuschell is founder of Growth to Freedom™,, & creator of Millonaires Mindset. One of his many companies had over 175 employees and $25 milllion a year in sales.

He is an advisor and CEO of Piranha Marketing and Joe Polish’s Genius Network®.


He is the bestselling author of A Champion in the Making: Awaken the Champion Within Your Life, Business, and Relationships



Direct download: dankuschellfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:30am CDT

Michael Drew Founder of PromoteABook is one of the most successful book promoters on the planet with 84 consecutive books on the national best seller lists like Ny Times, Wall Street Journal and also has helped over 1000 amazon titles to number 1.  He has worked with authors such as Peter Diamondis, Marshall Goldsmith, T Harv Eker and many more.


Direct download: michaeldrewfinalinterviewfilesessiononejuly15th2015.mp3
Category:Sales and Revenue -- posted at: 5:30am CDT

Steve Sipress is a top direct response marketer and has built nearly a dozen successful companies including Simulated Sports Services, Winners Circle Promotions, and many more.  How can you use The WOW! Strategy™ to help increase sales and marketing.



Direct download: stevesipressfinalinterviewfilesession1may2015.mp3
Category:Sales and Revenue -- posted at: 7:00am CDT